Social profiling is an emerging, if scary, practice for marketers. Will it withstand mainstream acceptance and perhaps challenges in the courts?
There are several reasons to worry about social profiling. The tale of Sam Fiorella being overlooked for a job because of a perceived low Klout score which appeared in Wired last week is just one example. Sam Fiorella is brilliant, experienced and few people in the digital space can hold a candle to his qualifications to help brands kick ass. Yet some bozo somewhere eliminated him from contention for a digital strategist position because of his Klout score?
In this article Jason Falls explains his biggest problems with the improper use of Klout ..
Via Peter Hoeve