Never-seen before original footage of the historic meeting leading to the biggest advertising stunt of all time.
Robin Cartier's insight:
Jesus Christ pulled off some pretty impressive brand stunts in his day: turning water into wine; healing the blind; feeding the multitude with the loaves and fishes. But when it came to one of the biggest stunts of His career, He turned to Montreal's 1one Production—at least, according to this "never-before-seen original footage" of Christ and his marketing team from a couple thousand years ago...
KLM’s dedicated Lost & Found team at Amsterdam Airport Schiphol is on a mission to reunite lost items as soon as possible with their legitimate owner. From a teddy bear found by the cabin crew to a laptop left in the lounge. Locating the owners can sometimes be a challenge, so special forces have been hired…
Robin Cartier's insight:
If you liked this ad, you may also be interested in Budweiser's spot for SuperBowl 2015: Lost dog
Soul Pancake CEO Shabnam Mogharabi talked about the rise of Soul Pancake, from its original idea of “chewing on life’s big questions” + create and distribute inspirational content because “it changes our expectation of what entertainment can be and emphasizes our desire to belong.”
There’s a lot of excitement around viral. But it’s time to move past the hype and focus on how it can really benefit business. It’s time for Viral 2.0.
These videos are fun conversation pieces, but businesses see them as more than that. They see viral as their savior. Advertising is expensive and no one pays attention to ads anymore anyway. But viral, that’s the ticket!
We just post something free online and suddenly we have millions of views. It’s cheap, easy, and everyone will love us! Countless emails and calls to ad agencies consist of clients saying “you need to make us a viral video.”
All of that is great except that it’s wrong. There’s so much hype around viral that people have lost sight of some of the basics: the important ideas that got people excited about viral videos in the first place.
It’s time for a new way of thinking about Viral. Viral 2.0.
Here are 4 laws to guide your thinking:
- 1) More Than Online
- 2) 10 Million Views Doesn't Matter
- 3) Shares Are More Important Than Views
- 4) Not Just Viral, Valuable Virality
Want to get into details ? Do check out the original article from LinkedIn influencer Jonah Berger
"Cookies are bad and annoying that's why McVitie's created clever tool - #ShootTheCookies which deletes cookies from your computer.
As an honest, good British brand producing biscuits we hate cookies. This simple Chrome extension doesn't give many options to them. It doesn't add or block cookies it simply destroys them. Just choose cookies from the list and delete them with a simple mouse click. #ShootTheCookies"
After two previous hits on YouTube in 2009 and 2011, evian launched Baby&Me in April 2013, a 76-second video designed for YouTube which was then aired on TV.
The funny choreography of the evian Babies immediately triggered a worldwide phenomenon of brand love and generated record-breaking engagement rates.
Michael Aidan (VP Marketing Danone Waters), Laurent Houel (Global Marketing Director evian) and Rémi Babinet (Founder and Creative President of BETC) explain the reasons for this incredible success: universal emotions, great creative, and non-invasive format (skippable ads)
New York agency Droga5 continued its hot streak at the Cannes International Festival of Creativity with big wins for its Bing/Jay-Z "Decoded" campaign in the key Titanium/Integrated Lions category. The campaign won the Integrated Grand Prix and nabbed a Titanium Lion, winning over a jury that was “looking for the bravest idea.”
Get a behind the scenes look at adidas as they plan, produce and launch YouTube content for 2014’s biggest sporting event - the World Cup. In this video, adidas shares their biggest lessons about how to create anchor content and reactive content that engages your audience before, during and after live events.
Robin Cartier's insight:
A nice example of real-time marketing.
Always interesting to see how brands build and engage communities, and to get a grasp of what it's like to plan and produce contents for the connected / cross-screen consumer.
VICE CEO Shane Smith tells us the story of how VICE came to be: it started as a punk magazine with creative director Spike Jonze, then a record label was created, then video production.
Today, there are 5000 VICE contributors in 18 languages. Smith’s key points: VICE has to be shot, narrated by, produced by and edited by young people because they’re the ones who know how to speak to their peers.
Smith maintains Gen Y is desperate for news, they simply consume it in different ways.
Right now, VICE has 7 million YouTube subscribers.
The just-launched VICE News has Smith promising, “we’ll be ten times the next CNN.”
Robin Cartier's insight:
You may also like this interview from Shane Smith on why you'd better spend money on making content worth spreading than advertising at the Superbowl: http://youtu.be/3A_LF7wYlf0
Trying to out-compete each other for a kid's attention in a wildly popular commercial, Kobe (Bryant) and (Lionel) Messi proved to be a winning combination for Turkish Airlines. To continue its efforts to increase brand awareness in Europe, America, the Middle East, and the Far East, the company created a follow-up ad -- the "Kobe-Messi Selfie Shootout," based on the "selfie" picture-taking cultural phenomenon -- and put in on their YouTube custom channel. The result? It became the fastest spreading commercial on YouTube—with 77 million views in one week, and one of the most popular ads of 2013.
“Ship my pants? You’re kidding?” So starts the funny viral Kmart ad appropriately titled “Ship My Pants.” With over 20 million views, this ad delivers punchy, funny, euphemistic one-liners all centered on the use of well-scripted humor in this vein. But it’s not all just for fun and giggles.
The punch line has a purpose: “If you can’t find what you’re looking for in store, we’ll find it at kmart.com right now, and ship it to you, for free,” the viral ad concludes.
Basketball star Kobe Bryant and football icon Lionel Messi are back in this epic face-off for selfie supremacy. Armed with cameras and Turkish Airlines - the carrier that flies to more countries than any other - these superstars show up and show off across the globe.
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