Buzz e-sante
134.3K views | +109 today
Follow
 
Rescooped by Rémy TESTON from Social Media and Healthcare
onto Buzz e-sante
Scoop.it!

Healthcare Reviews in the Age of Social Media

Healthcare Reviews in the Age of Social Media | Buzz e-sante | Scoop.it

As I was scrolling through social media over the weekend, I noticed a friend’s posts about her family’s recent experience at a hospital near me. She gushed about how accommodating the nurses have been, how the doctors have kept her informed on developments, and how the overall experience, while stressful, would have been much worse without the support provided by the healthcare staff.

Her online updates got me thinking about how the nature of healthcare reviews has changed in the age of social media. This article details three key ways healthcare reviews have evolved – and how providing high quality patient experiences and making efforts to increase patient satisfaction will help ensure organizations continue to thrive despite the changing landscape.

1. Healthcare Reviews Are Much Like Reviews in Other Industries

In the age of Yelp and other review websites, people are increasingly turning to the internet to share their experiences and research their choices before making a decision. Reviews on restaurants, toys, books – pretty much anything – can be found at the click of a button.

Just as with these goods and services, consumers are beginning to view healthcare decisions in the same way. In fact, as many as 30% of Americans use some form of social media online for health information1, and more than 70% of consumers trust web reviews as much as personal recommendations from friends and family2. People want to be informed before they make a choice about where to receive care, and they are relying more and more on online sources.

When it comes to social media, reviews can now be found in multiple ways. People often chance upon informal reviews on social media – as I did my friend’s story – or they may turn to official review sites to look up specific organizations. A recent study found that more than 40% of consumers are doing the latter3, and further studies indicate that many consumers may also begin their healthcare research on a major search engine.

Whether a patient is actively looking for a review of an organization, or instead simply sees an indirect review via a social media post, consumers are increasingly exposed to information on healthcare organizations in a variety of ways.

As reviews become more commonplace across various websites and social media, and people come to rely on them more and more to make healthcare decisions, organizations must continue their efforts to promote patient satisfaction and provide high quality patient experiences. By doing so, they will be much more likely to receive positive reviews, whether on review sites or social media, thus helping to support market share and a positive brand image.

Online Reviews Mean Referrals are No Longer Restricted to Typical “Word of Mouth”

When people post reviews about their experience with a hospital or provider on social media, they are often reaching a large audience. Research has shown that the average person has around 338 friends on Facebook alone4. Thus, when people tell their most recent patient experience story, they are sharing this with many more people than they would if they simply told their story to their family and friends. In certain ways, these reviews can act as referrals – if individuals are looking for a healthcare organization, and they notice that their friend on social media has had a positive experience at ABC Hospital, they may be more likely to visit that organization.

Keeping this in mind, healthcare organizations should be cognizant of their ability to impact posts on social media. By both meeting and exceeding patient expectations, and ensuring patient satisfaction at the organization remains high, healthcare institutions can be sure that they are providing patients with experiences worthy of posting on social media.

Patient Satisfaction Data and Qualitative Patient Experience Stories Matter

For me, even if a hospital or health system had extremely high patient satisfaction numbers, if I heard a negative story from one of my friends about that organization, I would be much less likely to go there. And the same is true in reverse. For many, heartfelt stories often trump data. This is especially true when considering reviews via social media posts or on a review site. While the stars on Yelp, for example, are certainly important, people often read the reviews in more detail to better understand why the organization got the rating it did.

Ultimately, the evidence suggests that healthcare organizations should be aware of both the data and qualitative reviews, as each can have a significant impact on consumers’ choices. For example, it has been observed that the public release of Star Ratings for nursing homes coincided with significant increases and reductions in market share for top and bottom performers, respectively5. In terms of qualitative patient stories, a recent study showed that nearly 45% of consumers would be willing to select an out-of-network physician based on positive reviews6.

*  *  *

After reading about my friend’s experience, the hospital her family received care from is definitely one I would consider visiting, should I need care in the future. I don’t even have to reach out to her to get her recommendation – it was right there at my convenience.

Hospitals and healthcare organizations should continue to keep this changing nature of consumer information in mind when developing their strategies moving forward. By continuing to focus on providing high-quality patient experiences, healthcare organizations are well positioned to thrive in the era of social media and the online healthcare review


Via Plus91
more...
No comment yet.
Buzz e-sante
Un autre regard sur le digital santé
Curated by Rémy TESTON
Your new post is loading...
Your new post is loading...
Scooped by Rémy TESTON
Scoop.it!

La démographie des pharmaciens au 1er janvier 2016 

La démographie des pharmaciens au 1er janvier 2016  | Buzz e-sante | Scoop.it
L’Ordre national des pharmaciens vient de publier son panorama annuel des pharmaciens. Au 1er janvier 2016, on dénombre 74 754 pharmaciens inscrits à l’Ordre, soit 262 de plus (+0,35%) par rapport à 2015.
more...
No comment yet.
Rescooped by Rémy TESTON from Pharma Hub
Scoop.it!

A Pill That Monitors Your Vital Signs

A Pill That Monitors Your Vital Signs | Buzz e-sante | Scoop.it
Vital signs are key indicators of health. But tracking some of these signals, such as the body’s core temperature, can require invasive tactics—which is especially problematic for active or injured patients. Almost anyone, however, can swallow a pill.
Via Philippe Marchal
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

Lancement en France de la livraison santé par drones

Lancement en France de la livraison santé par drones | Buzz e-sante | Scoop.it
Un premier pilote de livraison santé par drones par le consortium aquitain Drones For Life aura lieu durant l'été.
more...
umanlife's curator insight, May 23, 3:38 AM

Lancement en France de la livraison santé par drones

Scooped by Rémy TESTON
Scoop.it!

Nintendo confirme sa diversification dans le domaine de la santé

Nintendo confirme sa diversification dans le domaine de la santé | Buzz e-sante | Scoop.it
Nintendo veut officialiser la diversification de ses affaires. L'entreprise proposera lors de sa prochaine assemblée générale de modifier la liste des activités qu'elle exerce afin d'en ajouter de nouvelles, en lien avec le domaine de la santé.
more...
No comment yet.
Rescooped by Rémy TESTON from E-HEALTH - E-SANTE - PHARMAGEEK
Scoop.it!

La médecine prédictive selon Google : voulons-nous de ce monde ? - Rue89 - L'Obs

La médecine prédictive selon Google : voulons-nous de ce monde ? - Rue89 - L'Obs | Buzz e-sante | Scoop.it
L’histoire des relations (et des ambitions) de Google avec la médecine et la génomique est déjà ancienne. Je vous l’ai racontée au cours de différents billets.
Dès 2005 Google a compris ce que sa formidable puissance de calcu

Via Lionel Reichardt / le Pharmageek
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

IBM a mis au point une molécule capable tuer tous les virus | Presse-Citron

IBM a mis au point une molécule capable tuer tous les virus | Presse-Citron | Buzz e-sante | Scoop.it
Et si IBM avait trouvé le moyen de tuer tous les virus ? Contrairement à ce que l’on pourrait penser en premier lieu, il ne s’agit pas de virus informatiques,
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

En mode Posay : application pour ados acnéiques

En mode Posay : application pour ados acnéiques | Buzz e-sante | Scoop.it
Pour accompagner les ados acnéiques dans le suivi de leur traitement, le laboratoire La Roche Posay met à disposition l'application mobile : En mode Posay.
more...
No comment yet.
Rescooped by Rémy TESTON from Social Media and Healthcare
Scoop.it!

Clinical Trial Advocates Push FDA for Social Media, Wearable Guidance

Clinical Trial Advocates Push FDA for Social Media, Wearable Guidance | Buzz e-sante | Scoop.it

The Association of Clinical Research Organizations is asking the FDA to take every possible opportunity to encourage adoption of new clinical trials technologies, including through public statements, guidance documents, position statements and regulations.

COULD THIS DRUG HELP CANCER PATIENTS LIVE LONGER?

They specifically singled out risk-based monitoring, eConsent, wearables, social media for patient recruitment and real-time trial data analytics, after a new survey showed these area would be playing a critical part in the future of clinical trials.

"ACRO members are at the forefront of developing and implementing new clinical trial technologies to enhance efficiency and improve the patient experience," said John Lewis, Senior Vice President, Policy & Public Affairs at ACRO. "But the biopharmaceutical industry is heavily regulated so there are several areas where we are requesting that the Food and Drug Administration consult with stakeholders and provide additional guidance to encourage the adoption of these exciting technologies."


 

Lewis said in a press release that the FDA has already provided guidance on risk-based monitoring and eConsent and the industry has been actively implementing these tools and technologies.

The association's survey, which formed the basis of ACRO’s comment to the FDA’s public docket, “Using Technologies and Innovative Methods to Conduct FDA-Regulated Clinical Investigations of Investigational Drugs,” was administered by Industry Standard Research.


Via Plus91
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

Les Fitbit de la fertilité débarquent sur un marché à fort potentiel

Les Fitbit de la fertilité débarquent sur un marché à fort potentiel | Buzz e-sante | Scoop.it
Glow, Ava, Kindara… De nombreuses start-up ont levé des fonds pour développer ces objets connectés d'un nouveau genre, qui permettent aux femmes de savoir quand elles sont fertiles.
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

#E-santé Les 6 startups qui vous veulent du bien | 1001 Startups

#E-santé Les 6 startups qui vous veulent du bien | 1001 Startups | Buzz e-sante | Scoop.it
Dans cet article, 6 startups à suivre en matière de e-santé. Les innovations en matière de e-santé sont en hausse et certaines initiatives sont prometteuses.
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

Des médecins lancent une campagne contre les perturbateurs endocriniens - Le Parisien

Cosmétiques, produits d'hygiène et d'entretien, pesticides... Des médecins lancent ce jeudi une campagne de prévention contre ces substances qui détraquent notre organisme, notamment le système hormonal. Ils espèrent alerter le
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

Des tablettes et une appli pour les enfants diabétiques à l'hôpital Femme-Mère-Enfant - France 3 Rhône-Alpes

Des tablettes et une appli pour les enfants diabétiques à l'hôpital Femme-Mère-Enfant - France 3 Rhône-Alpes | Buzz e-sante | Scoop.it
Depuis la semaine dernière, l'hôpital Femme-Mère-Enfant de Bron a ouvert un bar à tablettes et lancé son application pour les enfants diabétiques. 
more...
No comment yet.
Rescooped by Rémy TESTON from All about Pharma by Pharmacomptoir
Scoop.it!

Les patients ont besoin de leur dose de digital

Les patients ont besoin de leur dose de digital | Buzz e-sante | Scoop.it
Le cabinet Accenture a publié une étude sur les patients et le dossier médical en ligne, un outil amené à changer la relation avec le médecin.
Via Pharmacomptoir / Corinne Thuderoz
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

Retour sur la conférence #Sim4Health avec Jacques Lucas

Retour sur la conférence #Sim4Health avec Jacques Lucas | Buzz e-sante | Scoop.it
Retour sur la conférence #Sim4Health avec Jacques Lucas, Vice-Président du CNOM, Délégué Général aux systèmes d'information en santé.
more...
No comment yet.
Rescooped by Rémy TESTON from Santé, eSanté, mSanté, santé numérique, Quantified Self et télémédecine... Toute l'actualité sur la santé de demain (en français)
Scoop.it!

Après Facebook, Twitter et LinkedIn, le CHU de Limoges investit Instagram

Après Facebook, Twitter et LinkedIn, le CHU de Limoges investit Instagram | Buzz e-sante | Scoop.it
Premier site français d’information en continu sur les technologies de l’information et de la communication (TIC, NTIC) dans la santé

Via Coralie Bouillot, Celine Sportisse
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

Un tampon connecté pour savoir quand il faut en changer - Le Parisien

Une start-up américaine a inventé "myF.low", un tampon connecté en bluetooth qui permet d'obtenir des informations sur ses règles.Il s'agit en fait d'un capteur Bluetooth placé sur un tampon classique. Celui-ci est relié à un
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

e-santé et m-santé : un milliard de raisons d’inventer de nouveaux modèles de prise en charge des maladies | LEEM - Les entreprises du médicament

e-santé et m-santé : un milliard de raisons d’inventer de nouveaux modèles de prise en charge des maladies | LEEM - Les entreprises du médicament | Buzz e-sante | Scoop.it
L’édition 2015 des Rencontres avait dessiné les contours de la révolution numérique que représente le développement de la e-santé e
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

Bot test : le médecin par SMS propulsé par l’intelligence artificielle

Bot test : le médecin par SMS propulsé par l’intelligence artificielle | Buzz e-sante | Scoop.it
On en parle beaucoup ces derniers temps dans le monde du marketing et du Web en général. Les bots vont remplacer les app…
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

Hackathon Médicament 2016 : découverte du palmarès

Hackathon Médicament 2016 : découverte du palmarès | Buzz e-sante | Scoop.it
Le Hackathon Médicament organisé par l’Assurance Maladie a rendu son verdict. Découverte du palmarès.
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

L'AP-HP ouvre un cours en ligne gratuit sur la récupération améliorée après chirurgie

Premier site français d’information en continu sur les technologies de l’information et de la communication (TIC, NTIC) dans la santé
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

L'Apple Watch n'a pas boosté le marché des wearables

L'Apple Watch n'a pas boosté le marché des wearables | Buzz e-sante | Scoop.it
Les ventes de l'Apple Watch ne décollent pas. Apple reste certes devant Samsung sur la niche des smartwatchs haut de gamme, mais loin derrière Fitbit et Xiaomi sur le marché plus large des wearables.

Surtout, ses chiffres de ventes sont pour le moment anecdotiques.

Le marché des smartwatchs reste confidentiel, loin de l'explosion que certains pronostiquaient l'année dernière.
more...
No comment yet.
Scooped by Rémy TESTON
Scoop.it!

Buzz E-santé partenaire du Festival de la Communication Santé 2016

Buzz E-santé partenaire du Festival de la Communication Santé 2016 | Buzz e-sante | Scoop.it
La 27ème édition du Festival de la Communication Santé se déroulera les 25 & 26 novembre 2016. Un évènement dont Buzz E-santé est partenaire.
more...
No comment yet.
Rescooped by Rémy TESTON from Digital Health
Scoop.it!

Should the NHS share patient data with Google's DeepMind?

Should the NHS share patient data with Google's DeepMind? | Buzz e-sante | Scoop.it
In giving Google access to the healthcare data of nearly 1.6 million patients, the NHS has used a loophole around "implied consent". It did not require patient consent for direct care, and the great unknown is how much Google is going to extend the definition of implied consent to fit its purpose. There's a sense of inevitability when it comes to patient privacy and the use of innovative technologies such as AI in healthcare. We also know that in order to realise the full potential of an information society, personal and confidential data must be used and must also — at times — be shared.
Via Alex Butler
more...
Mr Branson's curator insight, May 17, 4:57 AM
This is why I am voting #BREXIT also to save the NHS and stop TTIP. Cameron and politicians lobby, get kisses & back-hands from Google. To sell NHS big data + online information + PPC business information + android smartphone contacts + YouTube + Gmail etc This builds up like most online giants a HUGE database of who, what, where and when online and offline. This information is likely sold worldwide and is probably sold multiple times and I bet you Cameron and his family is NOT on that list. Politicians use offshore hand-shakes, law and make TTIP but they are exempt. As someone who has been online over a decade, I know most people do not understand what the real deal is with online and mobile giants. Now we have AI + IOT + RFID + GPS and it is about to get worse. Who knows by 2020 with all the information of the NHS, Web, Mobile and PC or Tablet they can artificial intelligence & clone anyone with fingerprints, photos, ID and even take your savings or bank account. Time people protect and fight for humans & fundamental rights of privacy & personal information security by using tweets, email and petitions to #vestager if in EU or march online & offliine.
Scooped by Rémy TESTON
Scoop.it!

Leclerc lance son site web de parapharmacie

Leclerc lance son site web de parapharmacie | Buzz e-sante | Scoop.it
Le distributeur E.Leclerc lance une nouvelle offensive dans le monde de la pharmacie avec le lancement de son site web dédié à la parapharmacie. Découverte.
more...
No comment yet.
Rescooped by Rémy TESTON from De la E santé...à la E pharmacie..y a qu'un pas (en fait plusieurs)...
Scoop.it!

L'Autorité de la concurrence veut favoriser l'essor des cyber-pharmaciens

L'Autorité de la concurrence veut favoriser l'essor des cyber-pharmaciens | Buzz e-sante | Scoop.it
L'Autorité de la concurrence dénonce des exigences sans rapport avec la protection de la sant
Via Pharmacomptoir / Corinne Thuderoz
more...
No comment yet.