A l’heure du tout numérique, la médecine se transforme : applications, praticiens à distance, objets connectés. L’e-Santé prend le pouvoir petit à petit. Mais parmi les sites internet disponibles, il y a clairement à boire et à manger. Catherine Solano nous donne les bonnes adresses.
L’Ordre national des pharmaciens vient de publier son panorama annuel des pharmaciens. Au 1er janvier 2016, on dénombre 74 754 pharmaciens inscrits à l’Ordre, soit 262 de plus (+0,35%) par rapport à 2015.
Vital signs are key indicators of health. But tracking some of these signals, such as the body’s core temperature, can require invasive tactics—which is especially problematic for active or injured patients. Almost anyone, however, can swallow a pill.
Via Philippe Marchal
Nintendo veut officialiser la diversification de ses affaires. L'entreprise proposera lors de sa prochaine assemblée générale de modifier la liste des activités qu'elle exerce afin d'en ajouter de nouvelles, en lien avec le domaine de la santé.
L’histoire des relations (et des ambitions) de Google avec la médecine et la génomique est déjà ancienne. Je vous l’ai racontée au cours de différents billets. Dès 2005 Google a compris ce que sa formidable puissance de calcu
The Association of Clinical Research Organizations is asking the FDA to take every possible opportunity to encourage adoption of new clinical trials technologies, including through public statements, guidance documents, position statements and regulations.
COULD THIS DRUG HELP CANCER PATIENTS LIVE LONGER?
They specifically singled out risk-based monitoring, eConsent, wearables, social media for patient recruitment and real-time trial data analytics, after a new survey showed these area would be playing a critical part in the future of clinical trials.
"ACRO members are at the forefront of developing and implementing new clinical trial technologies to enhance efficiency and improve the patient experience," said John Lewis, Senior Vice President, Policy & Public Affairs at ACRO. "But the biopharmaceutical industry is heavily regulated so there are several areas where we are requesting that the Food and Drug Administration consult with stakeholders and provide additional guidance to encourage the adoption of these exciting technologies."
Lewis said in a press release that the FDA has already provided guidance on risk-based monitoring and eConsent and the industry has been actively implementing these tools and technologies.
The association's survey, which formed the basis of ACRO’s comment to the FDA’s public docket, “Using Technologies and Innovative Methods to Conduct FDA-Regulated Clinical Investigations of Investigational Drugs,” was administered by Industry Standard Research.
When it comes to online marketing, we hear one question from physicians and practice managers again and again: “How do I improve my web presence?” It’s a great question, as McKinsey reports that SMEs with a strong presence online typically experience growth twice as quickly as those without. But before you can actually increase your web presence, you need to define what “web presence” actually means — a task not quite as simple as it may sound.
While it’s often defined as a practice’s total online real estate — web site, social media accounts, blogs, etc. — a more actionable definition is comprehensive online visibility. Are you featured prominently in search results and local directories? Do you see strong engagement from ads and social media marketing? And perhaps most importantly, are you creating the most frictionless path to your website for the largest possible number of prospective patients?
And that’s why web presence is so tricky. It’s more about accuracy, efficiency, and location than sheer size of effort, and that requires the successful management of a variety of channels simultaneously. But when you present your content to the right audiences at the right times, your practice won’t go unnoticed.
Get Your Message Seen: Search and Social
According to Google, 77% of patients use search before booking an appointment. When a health-related search is made — “local ear doctor,” for instance — your practice needs to be at the top of the list to gain maximal exposure. The easiest way to improve your search engine visibility is with paid search, also known as pay-per-click (PPC) advertising, which uses Google AdWords campaigns to target prospective patient groups by search queries, keywords, location, and a number of other variables.
However, medical practices should also practice search engine optimization (SEO) strategies. Usually, this involves populating your website with topical and targeted content (often in the form of a blog), which will also boost your organic search rankings over time and contribute to your reputation as a credible and trusted source for health-related information.
Social media is also playing an increasingly important role in your healthcare’s web presence and online visibility: according to PwC, 61% of consumers and 90% of 18-24 year-olds trust social media information posted by healthcare providers. Indeed, 74% rely on it for purchasing decisions. Facebook advertising is generally the most cost-effective way to reach those potential patients, as its targeting abilities far surpass those of any other social channel (especially for mobile users). For medical marketers, rolling out a variety of Facebook ads is easy, and its analytics suite makes it simple to continually optimize messaging.
Make sure you also create a Google+ business page and verify your listing with Google. This is a necessary step if you want your medical practice to appear in Google Maps search results.
Ensure Accuracy and Consistency of Information
At the same time, you need to ensure that each of your listings displays accurate and up-to-date information, especially when it comes to names, addresses, and phone numbers. This includes the usual places — on your website, social media accounts, and paid search messaging — but don’t forget to update online and local directories as well, such as Google My Business API, Yelp, Yahoo Local, and Angie’s List. It never hurts to encourage satisfied patients to leave positive reviews, as long as you’re not actively soliciting them. You can also remove negative Yelp reviews if they violate terms of service or inaccurately depict your services.
This is important, because not only do patients frequently peruse such sites when seeking care — 88% of consumers trust reviews as much as personal recommendations — but Google indexes these sites such that more highly-rated practices receive more favorable search rankings. If incorrect information is tainting your practice’s online reputation, you may simply not appear in patient’s searches.
Growing a medical practice’s web presence is an ever-evolving process, and your methods should keep pace with changing online best practices. However, the goal should always be to first identify where your presence would have the biggest impact online, and then test and optimize your content strategy for that audience segment. Web presence will likely mean something slightly different for every practice, but success means capitalizing on those differences to differentiate yourself from the competition.
Une start-up américaine a inventé "myF.low", un tampon connecté en bluetooth qui permet d'obtenir des informations sur ses règles.Il s'agit en fait d'un capteur Bluetooth placé sur un tampon classique. Celui-ci est relié à un
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.