A l’heure du tout numérique, la médecine se transforme : applications, praticiens à distance, objets connectés. L’e-Santé prend le pouvoir petit à petit. Mais parmi les sites internet disponibles, il y a clairement à boire et à manger. Catherine Solano nous donne les bonnes adresses.
L’Ordre national des pharmaciens vient de publier son panorama annuel des pharmaciens. Au 1er janvier 2016, on dénombre 74 754 pharmaciens inscrits à l’Ordre, soit 262 de plus (+0,35%) par rapport à 2015.
Vital signs are key indicators of health. But tracking some of these signals, such as the body’s core temperature, can require invasive tactics—which is especially problematic for active or injured patients. Almost anyone, however, can swallow a pill.
Via Philippe Marchal
Nintendo veut officialiser la diversification de ses affaires. L'entreprise proposera lors de sa prochaine assemblée générale de modifier la liste des activités qu'elle exerce afin d'en ajouter de nouvelles, en lien avec le domaine de la santé.
L’histoire des relations (et des ambitions) de Google avec la médecine et la génomique est déjà ancienne. Je vous l’ai racontée au cours de différents billets. Dès 2005 Google a compris ce que sa formidable puissance de calcu
It’s no secret that social media has now consumed most of our lives. It’s everywhere and there’s really no avoiding it. Don’t get me wrong, social media is a powerful tool and when used appropriately a lot of good things can come out of it. For instance, as a medical student who moved from New York to Los Angeles, it helps me stay connected to my loved ones back home.
However, social media has now expanded beyond the realm of liking photos from your best friend’s wedding. It has been incorporated into a variety of business models. It’s no surprise to me that you can now buy a product by clicking on an Instagram post, or pinning a pin on Pinterest.
Aside from retail, social media has now made headway in the field of medicine. Oftentimes, I scroll through my Instagram feed and see quick 30 to 60 second clips of physicians performing cosmetic procedures on patients (of course, with consent). Physicians also have a growing presence on television as well. Flip through your TV channels or your Netflix guide and see how many new shows and reality series you find documenting the lives of doctors and their practices. Truthfully, I don’t think that this is necessarily a bad thing. I personally love binge-watching episodes of physician-centered reality shows when I have the time, or watching quick Instagram clips of filler injections, “surgery-free” rhinoplasties, Botox injections, and other cosmetic procedures.
With that being said, I can’t help but feel like a lot of the medical messages in social media have been for self-gain. One of my favorite doctors that I like to see on Instagram recently started a new page where she started to post advice. I was glad to see her using her “instafame” to draw attention to more than her practice and the procedures that she offered.
However, within a few weeks, the following on her new page grew and what I thought was going to be an educational page became a platform for her new cosmetic products that she was launching. When I scroll through the feeds of some of the more “popular” physicians, I mostly see advertisements for their practices and products that they sell.
Let me be clear, I am 100 percent in support of entrepreneurship and expanding your network. And I do realize that there are physicians in the media spreading knowledge and vital information, but these days it seems like those posts are few and far between.
Like I said before, social media has revolutionized the way we live our lives and the way we teach, communicate, learn, and conduct business. However, I think that we need to do more to revolutionize the way that we use social media in medicine. If we get creative, I think we can use social media for more than promoting ourselves, and instead, use it to educate patients and to reach those who we would have a harder time reaching otherwise.
Honestly, I’m not sure how one would embark on a task like this, but I think it’s an important discussion to have. If you’d like to brainstorm with me, you can catch me during my breaks between shelf studying and watching episodes of the latest medical reality show.
When it comes to online marketing, we hear one question from physicians and practice managers again and again: “How do I improve my web presence?” It’s a great question, as McKinsey reports that SMEs with a strong presence online typically experience growth twice as quickly as those without. But before you can actually increase your web presence, you need to define what “web presence” actually means — a task not quite as simple as it may sound.
While it’s often defined as a practice’s total online real estate — web site, social media accounts, blogs, etc. — a more actionable definition is comprehensive online visibility. Are you featured prominently in search results and local directories? Do you see strong engagement from ads and social media marketing? And perhaps most importantly, are you creating the most frictionless path to your website for the largest possible number of prospective patients?
And that’s why web presence is so tricky. It’s more about accuracy, efficiency, and location than sheer size of effort, and that requires the successful management of a variety of channels simultaneously. But when you present your content to the right audiences at the right times, your practice won’t go unnoticed.
Get Your Message Seen: Search and Social
According to Google, 77% of patients use search before booking an appointment. When a health-related search is made — “local ear doctor,” for instance — your practice needs to be at the top of the list to gain maximal exposure. The easiest way to improve your search engine visibility is with paid search, also known as pay-per-click (PPC) advertising, which uses Google AdWords campaigns to target prospective patient groups by search queries, keywords, location, and a number of other variables.
However, medical practices should also practice search engine optimization (SEO) strategies. Usually, this involves populating your website with topical and targeted content (often in the form of a blog), which will also boost your organic search rankings over time and contribute to your reputation as a credible and trusted source for health-related information.
Social media is also playing an increasingly important role in your healthcare’s web presence and online visibility: according to PwC, 61% of consumers and 90% of 18-24 year-olds trust social media information posted by healthcare providers. Indeed, 74% rely on it for purchasing decisions. Facebook advertising is generally the most cost-effective way to reach those potential patients, as its targeting abilities far surpass those of any other social channel (especially for mobile users). For medical marketers, rolling out a variety of Facebook ads is easy, and its analytics suite makes it simple to continually optimize messaging.
Make sure you also create a Google+ business page and verify your listing with Google. This is a necessary step if you want your medical practice to appear in Google Maps search results.
Ensure Accuracy and Consistency of Information
At the same time, you need to ensure that each of your listings displays accurate and up-to-date information, especially when it comes to names, addresses, and phone numbers. This includes the usual places — on your website, social media accounts, and paid search messaging — but don’t forget to update online and local directories as well, such as Google My Business API, Yelp, Yahoo Local, and Angie’s List. It never hurts to encourage satisfied patients to leave positive reviews, as long as you’re not actively soliciting them. You can also remove negative Yelp reviews if they violate terms of service or inaccurately depict your services.
This is important, because not only do patients frequently peruse such sites when seeking care — 88% of consumers trust reviews as much as personal recommendations — but Google indexes these sites such that more highly-rated practices receive more favorable search rankings. If incorrect information is tainting your practice’s online reputation, you may simply not appear in patient’s searches.
Growing a medical practice’s web presence is an ever-evolving process, and your methods should keep pace with changing online best practices. However, the goal should always be to first identify where your presence would have the biggest impact online, and then test and optimize your content strategy for that audience segment. Web presence will likely mean something slightly different for every practice, but success means capitalizing on those differences to differentiate yourself from the competition.
Une start-up américaine a inventé "myF.low", un tampon connecté en bluetooth qui permet d'obtenir des informations sur ses règles.Il s'agit en fait d'un capteur Bluetooth placé sur un tampon classique. Celui-ci est relié à un
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