Numéro un mondial des outils de diagnostic, le groupe suisse Roche mise sur les technologies de pointe et le numérique pour fournir des tests toujours plus rapides et précis. Mais ne peut pas faire l’impasse sur des partenariats avec les Google, Apple et Samsung... Au congrès EuroMedLab 2015, qui expose à Paris du 22 au 24 juin toutes les dernières innovations dans le diagnostic biologique, l’heure est au numérique. Car derrière la simple prise de sang réalisée par un patient dans un laboratoire d’analyses médicales, c’est la mise en œuvre d’une succession de technologies, d’équipements et d’analyses qui permet d’obtenir un diagnostic fiable et d’affiner un éventuel traitement. Le géant suisse Roche, numéro un mondial du domaine avec sa division Roche Diagnostics, est le seul groupe pharmaceutique à disposer encore de cette expertise. Sa stratégie ? Progresser dans l’automatisation des process, la valeur médicale des tests, et la rapidité de traitement des données permettra ensuite de mieux servir ses médicaments axés vers une médecine personnalisée, en particulier contre le cancer.
Via Dominique Godefroy, Philippe Marchal/Pharma Hub
Many healthcare facilities struggle with how to use social media in an effective manner. Concerns about HIPAA regulations and patient privacy prevent many from even attempting to develop a presence across social media platforms. However, social media is a powerful tool and should be used by all healthcare organizations, especially hospital networks looking to bring in new patients and retain current patients.
Reaching patients in their day-to-day lives can be difficult, but it’s important to make sure that your hospital network is top-of-mind when they need it. Social media allows you to provide valuable, educational information in a medium where most people are active and are looking for thoughtful, healthcare-related information. Follow our five social media tips for hospital networks to help grow your social media presence and make the most of your time online.
1. Use the 70/20/10 rule.
70 percent of your posts should be thought leadership. They should be written to share information with your audience, while providing thoughtful commentary on current issues. Reposting others’ content should comprise about 20 percent of your posts. Only 10 percent of your posts should directly promote your hospitals and their services.
2. Give public health announcements.
This could be as simple as “Flu season is starting. Make sure you get your flu shot today.” If the public comes to recognize you as a key source for health news updates, your hospital will be the one they look towards when they have a real health emergency. Plus, it’s great to get people in the mindset of looking to you for guidance and/or information, in the event that there is a critical public health emergency, such as an Ebola outbreak.
3. Promote new service offerings.
We all love new things, so use social media to promote any new service offerings your hospital network has available. Perhaps it’s a new prenatal genetic counseling program or state-of-the-art electrocardiogram – photos or a video in these types of posts will make them even better.
4. Link to interesting articles & industry research.
Medical research can be a confusing topic for many people, and to make matters worse, there’s a lot of misinformation on the Internet. Help your audience by linking to relevant and interesting articles and research pieces. Be sure to provide useful commentary on what the article is about and why it is important. By promoting yourself as a thought leader, you will build trust with patients and they’ll look to you for advice and guidance when they have a health issue.
5. Shine a light on any award-winning doctors and staff.
Your staff is the heart of your organization. Many people choose a hospital based on the caliber of the medical staff and related information they can find about them. Recognize any outstanding staff members or award-winning doctors and nurses on social media. This will help personalize your organization as well as establish you as a leader in medicine.
Indéniablement un des secteurs en plus grosse mutation, la santé est un des domaines privilégiés des start-up. Elles sont nombreuses à s’attaquer aux maladies chroniques, notamment la gestion du diabète.
Autonomous cars and phantom internet planes are exciting and all, but Google X also has a division that’s focusing on something more interesting: human life. Now, it says it’s working on a wearable that could be used to help it.
We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial, including healthcare providers (doctors, nurses etc.), regulators, payers, technology players, pharmaceutical companies, device/diagnostic companies and, of course, the patient and their family, friends and carers.
However, it strikes me that we still tend to view healthcare solutions in a rather two-dimensional way. For example, we talk about the doctor-patient relationship, the role of carers in supporting patients, how the pharmaceutical industry should engage with payers or, as is most on-trend at the moment, how the latest, greatest technology is going to revolutionise patients’ management of their own health and wellness.
It reminds me somewhat of my earlier days in sales and marketing consultancy, where pharmaceutical clients would try to look at individual components of their commercial outreach in isolation, with questions such as ‘how effective are my sales reps?’, ‘should I bother doing meetings for doctors?’ and, more recently, ‘does edetailing increase my market share?’.
The problem with that is that it is completely artificial analysis to look at it in this isolated way, because everything is connected. So an edetail may work really well, but only where doctors have previously seen a rep and attended a meeting.
Don’t worry – I’m not heading off into a thesis on multichannel marketing (God knows there is enough written on that subject), but it is alarming how we are making this same mistake within the broader healthcare space and it is most acute with new technology solutions coming through.
It is true that some of this new technology is amazing, such as the wearable devices that can monitor our health on a real-time basis, delivering big data that can allow much more effective treatment or even intervention before we even get ill. But these advances on their own are not going to deliver real change for patients (or those at risk of becoming patients) unless we can do something with all that information.
And that requires real collaboration between everyone in contact with the patient.
Think of it a bit like a super-modern yacht racing in the America’s Cup. It is packed full of the latest technology to predict and take advantage of the wind in order to go as fast as possible, but without each member of the highly skilled, and specialised, crew it cannot achieve anything. The analogy to healthcare is that everyone in contact with the patient is like a member of that crew, steering them as expediently as possible towards better health.
The challenge for healthcare is therefore to drive the right sociological change alongside the technological advancement. We need doctors, carers, family/friends and so on to all work collaboratively with each other, harnessing the power of technology and big data, to deliver a 360 degree solution built around the patient.
It’s exactly the kind of multi-stakeholder interaction we see on social media every day, so why not implement the same approach in the real world to help patients?
Innovative technology can revolutionise outcomes for patients – but it’s time for true social healthcare to realise that potential - and that requires a fundamental mind-shift with new behaviours.
Last year I conducted an advocacy effort within the diabetes community live-tweeting a day of diabetes thoughts and actions. I chronicled the results of that effort here on Symplur. Efforts like #dayofdiabetes are an excellent opportunity to educate the uninformed and hopefully recruit new advocates to the right side of awareness and empathy with respect to living with diabetes. But there are plenty of other thriving chronic disease communities engaging with the world on social media platforms – what about them? Lucky for us, two such communities have embarked on their own live-tweeting campaigns: cystic fibrosis (#cf1day) and rheumatoid arthritis (#chroniclife). What do these live-tweeting communities look like? What can we learn from these advocacy efforts?Big picture, all three of these campaigns were highly effective. The most recent#dayofdiabetes took place on Wednesday, April 15, generating 5,349,262 impressions from 362 people. Britt Johnson (@HurtBlogger) started the #ChronicLife hashtag by live-tweeting 48 hours of her life with rheumatoid arthritis, culminating in 4,831,954 impressions from Monday, February 2 through Wednesday, February 4. Since then that hashtag continues to see regular use among patient communities managing chronic pain in one form or another, amassing 35,879,288 impressions from 3,305 users since its inception through Sunday, May 24. And then there’s #cf1day. You can read about the specifics of what Susannah Fox and Erin Moore collaborated to accomplish on Susannah’s blog to get an idea of what this exercise in empathy involved. Between Susannah and Erin, and the other participants in this effort created by the team at Smart Patients, #cf1day has generated 1,747,261 impressions since it was first used on Tuesday, March 24 through Sunday, May 24.A Closer LookThe data gets particularly interesting when we look at the Healthcare Categories assigned in Signals. I took a look at the combined participation of all three hashtags in all of 2015 – 43,785,615 impressions, 28,363 tweets, 3,873 total participants – in an attempt to identify patients from providers from organizations from everywhere else in the healthcare spectrum. The graph below represents the top 1,000 participants, all of whom registered at least three tweets with one of these three hashtags, representing 25.8% of total participants. Of all the Twitter activity, I felt 1,000 would provide a sufficient balance of high and not-as-high activity.Breakdown of live-tweeting participants.So we’re clear, participation doesn’t necessarily mean a full day of live-tweeting. It means interacting. It means asking questions. It means curiosity. It means empathy.I’ve said this before, both publicly and privately, but when it comes to awareness campaigns like #dayofdiabetes, #cf1day, or #ChronicLife, we need to change our perspective on what all of these numbers mean. Impressions are no longer just a metric to help determine reach and resonance, they are teachable moments. Each and every one of those tweets is an opportunity for someone to grasp, if only for an instant, what it takes to live with these diseases. Once we understand that, the question then becomes a matter of qualitative measurement.Moving ForwardHow might we truly measure how much of an impact these campaigns make? Is it in new Twitter followers? Is there an increase in relevant tweet chat participants that can be credited to these campaigns? Are there new people being “open” about their own chronic diseases?How do you measure empathy, on Twitter? How can you tell if stigma is being erased because of a hashtag?
La startup Sano Intelligence annonce avoir levé plus de 10 millions de dollars pour développer son capteur de santé connectée permettant de mesurer son taux de glucose ainsi que d'autres constantes vitales.
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