Influencia - Le marché des objets connectés est en croissance et va exploser dans les cinq prochaines années. Les montres intelligentes devraient bénéficier de ce boom annoncé, mais jusqu'où vont-elle s'insérer dans le quotidien du consommateur ?
Ces derniers jours on a beaucoup parlé de Xavier Niel et du projet auquel il collabore avec la Caisse des Dépôts et la Ville de Paris, à savoir : la Halle Freyssinet. Présenté comme le futur plus grand incubateur numérique au monde, ce haut-lieu de l’entreprenariat numérique Français a prévu d’ouvrir ces portes en 2017 afin …
In today’s industry, doctors can no longer rely on their patients to recommend their office to friends and family. An online presence is not just recommended but required if physicians want their practice to flourish.
Doctors should not limit their LinkedIn interaction to only building their professional contacts list. Instead, doctors can create a company page that reflects their practice and opens another line of communication for patients.
Facebook is a giant in the social media realm, and for good reason. The site offers a simple platform that that can be used to share patient testimonials, reminders or any public information. By consistently sharing on the site, doctors can keep their name and practice on the forefront of their patients minds, all while increasing their exposure to potential patients.
The Yellow Pages no longer arrive in book form through the mail carrier service. Instead, the brand has reinvented itself into an online search engine for businesses. Doctors should take advantage of this and list their practice in the catalog. This is also a tool that does not need to be used extensively, instead doctors can set a plan to check their profile once every month and make note of any reviews left.
Similar to YP in that it hosts business profiles, Yelp varies in that it is used heavily by individuals looking to read reviews and ratings on a particular restaurant, cab service or doctor’s office. Doctors should make a profile and monitor reviews posted on Yelp more consistently (as they are updated more frequently than other rating sites). If doctors happen to find a negative review, they can amend their practice to improve or respond to the patient directly online to resolve the issue.
This is a tool that can be used depending on the doctor. Much more personal than Facebook, Twitter allows a doctor to share his/her personality in a professional setting. Some ideas to tweet about could include medical term definitions, health-related quotes or breaking news in the health care industry.
Just as individuals share videos with friends through YouTube, physicians and other health care professionals can share brief, medically-focused videos to inform patients.
7. Angie’s List
While Yelp and YP are open to the public, Angie’s List is a subscription-based site which offers reviews that hold a little more weight than those posted on free sites. Creating a profile is free, which means doctors should take advantage of this and increase their exposure.
Google+ has been overlooked by most due to its slow integration into the public’s social circle. However, due to Google’s recent jump into the world of telemedicine, doctors should build a presence on the site now more than ever.
If doctors are considering using most, if not all, of these tools, using a social media manager like Hootsuite will make it easier for doctors to schedule updates and access their platforms from one location.
As Ebola wreaks havoc across the globe in the largest outbreak of the disease ever recorded, countries are scrambling to figure out how to best detect those who are contagious early on, and prevent the spread of disease,Foxnews.com reports.
Cases in Liberia are doubling every 15 to 20 days and in countries like Sierra Leone and Guinea they are doubling every 30 to 40 days. With the growing strain of available health care professionals, not only in Liberia but also here in the U.S., the role of technology and social media will gain wider attention.
Big data, the latest buzz word in many sectors, especially health care, is gaining rapid adoption. Big data enables aggregation of massive volumes filtered across many sources to look for relevant trends. Facebook undoubtedly is sitting on the largest network of connected individuals in the world, and perhaps, the largest trove of data on what people are doing in their day-to-day lives.
Often in disaster zones, analysis of such huge volumes of data can help identify trends that were not previously recognized or understood. As an example, earlier this year, Science Magazine revealed the findings of Google Flu Trends -- a project they embarked on in 2009, aimed at looking at flu outbreaks based on individual search terms. In fact, Google claims that it was able to track the spread of flu faster than the Centers for Disease Control and Prevention (CDC) without the need for any medical information.
There is, however, risk in using big data as Science Magazine also found that Google had overestimated the number of flu cases for four years when compared to the data collected from channeled medical sources.
Most recently, Harvard’s HealthMap made headlines for being able to monitor early mentions of the Ebola outbreak on March 14. That was nine days before the World Health Organization (WHO) formally announced the epidemic.
HealthMap claims that its warning came from using massive computer power to sift out early indicators from millions of social media posts. It turns out that the first health care workers to see Ebola in Guinea were blogging about their work, and writing about the treatment of patients with Ebola-like symptoms. It is interesting to note, however, that traditional media sources in Guinea did publish information about the outbreak, but most of the communications were in French, and much of this news was lost in translation for other parts of the world to be aware.
As Facebook is embarking on a potential role in building health communities among individuals as an additional means of expanding its network, it will have an enormous responsibility that will have both positive and negative effects.
Facebook communities of health care professionals and other individuals on the front line, who are able to accurately report on the outbreak of new cases globally, and perhaps using a defined lexicon for communication, could have a powerful impact in hastening the time for diagnosis and prevention. But an uncontrolled network of communications around flu-like symptoms carries a great risk for creating mass hysteria among those who are uneducated about the disease.
The use of big data combined with Facebook’s expansive network can be a powerful compliment to the measures being taken by public health officials and others in enforcing standards for screening and patient care.
Since Facebook is the one means of communication that is used even in many remote parts of the world as a common medium, it is possible that, within a controlled environment, a framework of communication and data collection could be created that can help us tackle this crisis.
This will be an interesting experiment for Marc Zuckerberg on how Facebook can truly be used in remote areas to collect and disseminate information that can be responsibly analyzed by data scientists to effectively combat an emerging epidemic.
Stallergenes vient de lancer sur internet, la diffusion d’un film en 3D, « Les Envahisseurs », qui dévoile l’omniprésence des acariens dans notre environnement, leur impact sur la vie quotidienne des personnes allergiques et souligne l’importance de consulter un allergologue.
We know for a fact that—in healthcare marketing—it can seem difficult to explain the value, importance and impact of Twitter.
Have you ever been called to a set-down meeting with the boss (or even professional colleagues) and asked to defend social media in general, and Twitter in particular, as an effective marketing expense?
Twitter can seem particularly elusive to quantify to the science-and-spreadsheet mind of a doctor, administrator or management boss. Typically, these are numbers-driven thinkers who resonate to things that can be quantified in specific terms and tangible measures.
Often they are inclined to regard Twitter as a fast-moving stream into which one’s throws silver dollars—which instantly disappear in the digital torrent. Here’s help with demystifying, and quantifying, Twitter challenges.
Twitter understands the questions: How to measure engagement? How many impressions do tweets receive? How does my recent performance compare to past results? And, perhaps most importantly, how can you make your Tweets more successful?
Twitter now provides an updated and improved Twitter dashboard, complete with insightful answers that quantify and measure the performance of organic tweets. (Stuff that was previously limited to verified users, Twitter Card publishers and advertisers.)
Some of the easy-to-read data points and graphics, in real time, include:Number of earned impressions over the last 28 daysComparison of impressions to prior 28-day periodNumber of engagements and engagement rate per tweetNumber of link clicks and comparison to prior periodNumber of retweets and comparison to prior periodNumber of favorites and comparison to prior period
Take away ideas to improve your numbers…
Drilling a bit deeper, you’ll find information about your followers such as interests, location and gender. It’s relatively easy to identify which Tweets and topics performed best, the best day of the week and time of day, the engagement performance of text vs. visuals, and other variables. Adjustments can deliver measurable improvements that are evident almost immediately.
Le 27 octobre, Lenovo a fait discrètement apparaître (puis disparaître) sur son site internet un nouveau produit : un "smartband", un bracelet connecté designé pour les applications de "quantified self", suivi de remise en forme et mesure de l'activité physique. Un objet connecté au smartphone via Bluetooth, doté d'un petit écran, qui permet d'afficher des données sur le nombre de pas parcouru,
Lors de notre dernière Rencontre IRL le 13 octobre dernier, 10 start up ont été mises sous les feux des projecteurs. Partons aujourd’hui à la découverte de l’une d’entre elle : Umanlife. T’es qui ? Umanlife est le tableau de bord de votre santé. 1er site en France à …