En moyenne, une Big Pharma génère 22 Go de données chaque jour. Comment trier et analyser ces informations efficacement ? De quels types d'outils disposent les services commerciaux et financiers pour exploiter ces données essentielles ? Philippe Drezet, CFO de Sigma Tau, et Telmo Silva, Président de ClicData, apporteront leur expertise lors d'un petit-déjeuner le 16 avril prochain sur Paris.
Social media is vital for healthcare brands and businesses and they must stay on top of the trends to develop healthy social media strategies. Luckily, a number of new reports have carefully analyzed social media data and discovered important insights that can help in healthcare marketing. To see what’s prescribed for social media success, HealthworkCollective.com shared these helpful health-focused findings.
Face the Force of Facebook Facebook is the global leader in social media. Consider these stunning statistics from Pew Research Center:
Almost 1.4 billion people worldwide use the network every month.890 million people visit the social media site each day.71% of U.S. Internet users are on Facebook.70% of Facebook users engage with the social network on a daily basis.45% of users engage with the social network multiple times per day.
This remarkable reach makes Facebook essential in a healthcare social media strategy. And with more than half of all online adults ages 65 and older using Facebook, the network is no longer kid’s stuff and is now a targeted tool for connecting with older consumers. If you’ve been holding off on getting your practice on Facebook, don’t delay any longer because you’re missing out on a can’t-miss way to expand and enhance your practice.
Take to Twitter for Real-Time Results With more than 284 million active global users, Twitter has grown by leaps and bounds and this growth is only bound to continue as the site continues to evolve. Its defining demographic is under-50, college-educated, and living in urban areas, so it lets a practice position itself to serve the current healthcare needs of users, as well as their growing needs as they age.
Perhaps Twitter’s greatest claim to fame is the site’s real-time delivery that encourages digital dialogue. Patients, physicians, nurses, and health-conscious consumers can all come together on Twitter to chat about care, discuss diseases, talk about treatment, discover doctors, and share personal experiences with the immediate response that healthcare demands. Twitter enables a practice to reach more prospects and patients by reaching out to help them.
Let LinkedIn Work to Your Benefit Since LinkedIn is a professional social media network, it’s a way to reach college-educated professionals who are seeking respected sources of healthcare. Since the site is used by a wide range of business people, it allows a practice to position itself to many different ages at different stages of life. And the mere presence of a practice on the site imbues it with greater credibility. To leverage your LinkedIn listing, optimize your profile with all of the relevant healthcare keywords to ensure that it appears in a variety of search results.
Move into Mobile STAT If you thought that mobile was a second-class channel, think again because it’s become the first priority for businesses seeking growth. According to research from We Are Social, there was a 76% rise in mobile app usage last year and that nearly half of Facebook’s 1.89 billion mobile users access the network exclusively on their mobile devices. And, that more and more mobile users are using apps to access social media. In fact, Instagram and Pinterest are two of the five most popular apps. With today’s on-the-go lifestyles and constant demand for digital access, mobile is now a must for connecting consumers with businesses.
For all of these reasons and more, your practice needs an online presence that can be seen by mobile users. This entails optimizing your website to be viewed on all digital devices. Google has started penalizing websites that aren’t mobile friendly and may soon give “mobile friendly” tags that will improve a website’s search rankings. To make sure that your practice is getting the highest possible reach and rankings, it’s vital to optimize your practice’s website for maximum mobile response.
Now that the Web has becomes the way to seek healthcare information, social media is a valuable tool for sharing important information and connecting patients with providers. Make the most of these channels to make the most of your practice.
Éditrice de solutions e-santé, la société Valwin développe des outils numériques pour les acteurs de la santé et met son expertise en matière de mégadonnées au service de la circulation de l’information.
Coïncidence ou pas mais alors que la FDA vient juste d’autoriser pour la première fois la remontée des données d’un glucomètre continu via une application, une étude intéressante met en avant l’apport des outils digitaux dans le bien-être des diabétiques.
A l'occasion de la Journée mondiale de la tuberculose, le Janssen Health Policy Centre a dévoilé mardi un tableau de bord numérique permettant de parcourir et de comparer les données sanitaires de 15 maladies parmi les plus répandues dans les 28 États membres de l'Union Européenne (UE), un outil d'analyse unique en son genre.
Les nouvelles technologies pénètrent les blocs opératoires. Y compris des robots destinés à assister le chirurgien et son équipe au cours d’opérations d’une extrême précision. Comme ceux de Bertin Nahum, président et fondateur de Medtech, entreprise française située à Montpellier et spécialisée dans la robotique chirurgicale. Il est finaliste du Prix Marius Lavet qui sera remis lundi 23 mars.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.