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Le blog du digital santé
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Babylon Health, la start-up qui fait votre diagnostic en vidéo et avec un chatbot, lève 60 millions de dollars

Babylon Health, la start-up qui fait votre diagnostic en vidéo et avec un chatbot, lève 60 millions de dollars | Buzz e-sante | Scoop.it
La start-up envisage de déployer une offre de diagnostic par intelligence artificielle plus tard cette année.
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5 healthful ways physicians can respond to negative online patient ratings

5 healthful ways physicians can respond to negative online patient ratings | Buzz e-sante | Scoop.it
 
 
 

Patients have more avenues than ever to express themselves online, whether on social media, through physician rating sites like RateMDs, Vitals and Healthgrades as well as even Yelp.

Doctors are getting rated just like professionals in any other industry, and it pays to know how to handle criticism.

No matter how professional and caring a doctor you may be, no doctor will receive universally positive reviews. Here is some advice.

Many doctors dislike being rated at all, but to succeed in the online world you shouldn’t ignore reviews. Instead, approach online ratings proactively. You’ll find yourself better able to influence the online conversation about you, fix any shortcomings in your practice, and engage critical patients in a positive, constructive way.

 

 

 

When a patient posts critical comments, it’s important to know how to respond:

1. Listen to the criticism.

Patients may leave online reviews because they feel this is the only way they can have a voice.

After patients leave your exam room, often you don’t know what they thought about you or your practice. The criticism might not even be about you. You don’t know what patients thought about the nurses or medical assistants, or if they were concerned about the parking or whether the waiting room magazines were up to date.

These are issues you may not be aware of—but they matter to patients. By listening to online criticism, you can identify and fix easily correctable situations and improve patients’ satisfaction scores.

2. Take critical conversations offline.

Whenever you see criticism on the web, there’s a strong temptation to respond to it immediately. You want to set the record straight and clear the air.

Instead, take the conversation offline. An online argument is unlikely to result in anything productive.

Post a standard reply thanking the patient for the comment and asking him or her to call the clinic. Be careful not to reveal any private patient information. If you can resolve the dispute over the phone or in person, the patient may take down the comment or even add an addendum stating, “You know what? This office is actually listening to what I have to say.”

 
That can turn a negative situation into a more constructive one. Take the same approach whether the patient’s comment is on a ratings site or on social media. If you’re employed by a hospital or health care system, coordinate your efforts with your marketing or public relations team, who are likely to see an offline conversation as the most beneficial solution for both you and the organization.
3. Read the fine print.

If you believe any online comments are suspicious, contact the rating site to see if the comments violate the terms of service agreement.

For example, some rating sites have terms of service agreement that prohibit anyone from posting multiple ratings on a single doctor. Ask the company to investigate.

In general, always read the terms of service agreement and report any possible violations.

4. Ask more patients to rate you online.

Most patients generally like their doctors, and dozens of studies show that a majority of online ratings are positive.

By asking more patients to rate you online, you can make negative ratings look more like outliers.

In the surgical world, there’s a saying about irrigating an abscess:

 

 

 “The solution to pollution is dilution.” The same principle applies to physician rating sites. If you ask more patients to rate you online, the positive comments can dilute the negative ratings by placing them lower in search results and making them less visible.

Your patients just need to be encouraged to write reviews. Ask your patients to post a review if there’s something they like about you or what your practice is doing, or if they have any suggestions for your practice.

Don’t cherry-pick patients or pressure them to say something positive about your practice, but ask for a rating from every single patient in a low-key and low-pressure way. Many practices even hand out cards with specific instructions on how to rate their doctors online. On the whole, the reviews will be positive.

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5. Resist the urge to sue.

Only rarely have doctors successfully sued rating sites, which may argue that removing negative ratings is an infringement of a patient’s right to free speech.

Also, suing patients for bad reviews may backfire. A doctor once sued a patient for a negative review and made front-page headlines in a newspaper. Now whenever you search online for that doctor’s name, the newspaper story comes up as the first result. By suing patients over criticism, you will only bring more attention to it and highlight the negative reviews.

6. Don’t take it personally.

Doctors by nature take all patient interactions very seriously — and often take criticism personally.

That makes negativity especially hard to hear. It may be difficult to regard online criticism as an inevitable part of the job, but that’s what it is. Patients don’t expect us to be 100 percent perfect, and patients are more likely to see an 89 percent positive rating on a website as more authentic than a 100 percent rating.

Try to manage your patients’ expectations — and also try to manage your expectations for yourself. Recognize that you may not be the right fit for every patient, and that sometimes a patient simply has different expectations than you do.

Kevin Pho, M.D., is founder and editor of medical social media information site KevinMD.com. He wrote this article for Napa-based The Doctors Company.


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Healp : l'infirmière de poche

Healp : l'infirmière de poche | Buzz e-sante | Scoop.it
Lancement d'une application destinée à aider les patients à soigner les petites blessures du quotidien : Healp. Découverte.
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Neuralink: la promesse d'une interface homme-machine dans seulement 4 ans

Neuralink: la promesse d'une interface homme-machine dans seulement 4 ans | Buzz e-sante | Scoop.it
Elon Musk, le fondateur de SpaceX, Tesla, Hyperloop et Paypal est aussi à la tête d’une bien mystérieuse société de biotechnologie, nommée Neuralink que nous avions déjà évoqué il y a quelques semaines. L’homme d’affaires explique que d’ici 4 ans, il sera en mesure d’offrir à l’humanité, la première interface homme-machine.
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Comment la VR va transformer le travail des médecins | L'Atelier : Accelerating Innovation

Comment la VR va transformer le travail des médecins | L'Atelier : Accelerating Innovation | Buzz e-sante | Scoop.it
La réalité augmentée et la réalité virtuelle arrivent dans les facultés de médecine et dans les blocs opératoires. L'enjeu est de mieux former et de mieux entraîner les praticiens, mais aussi aller vers une chirurgie réellement personnalisée où chaque patient aura son avatar virtuel.
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Mukk : application pour patients atteints de mucoviscidose

Mukk : application pour patients atteints de mucoviscidose | Buzz e-sante | Scoop.it
L'association Vaincre la Mucoviscidose avec Novartis, lance l'application Mukk pour accompagner les patients atteints de mucoviscidose.
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Une application mobile facilite l’accès aux soins à tous en Afrique | L'Atelier : Accelerating Innovation

Une application mobile facilite l’accès aux soins à tous en Afrique | L'Atelier : Accelerating Innovation | Buzz e-sante | Scoop.it
La start-up congolaise WapiMED a développé une application de E-santé permettant de géolocaliser les professionnels de la santé pour faciliter l’accès aux soins dans les zones les plus reculées.
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D’une médecine du symptôme à une médecine de la santé | L'Atelier : Accelerating Innovation

D’une médecine du symptôme à une médecine de la santé | L'Atelier : Accelerating Innovation | Buzz e-sante | Scoop.it
Le secteur médical, plus qu’un bouleversement technique fait face à un bouleversement de ses fondamentaux.
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Les algorithmes au service de la santé publique #BigData #hcsmeufr #esante

Les algorithmes au service de la santé publique #BigData #hcsmeufr #esante | Buzz e-sante | Scoop.it
Début 2015, la Caisse nationale d’assurance maladie (CNAM) et l’École polytechnique ont noué un partenariat d’une durée de trois ans dans l’espoir de découvrir si le big data est vraiment en mesure de bouleverser notre approche de la santé publique. Leur idée : utiliser les informations générées par notre système de santé pour développer des algorithmes de pharmacovigilance, de lutte contre la fraude ou encore d’optimisation du parcours médical. Cette collaboration a déjà débouché sur la création d’une formule capable de détecter un médicament potentiellement cancérigène. Pour comprendre comment un tel résultat a été possible, Usbek & Rica s’est entretenu avec le responsable du projet, le chercheur en mathématiques appliquées Emmanuel Bacry.

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Il est désormais possible de faire une échographie avec une application pour smartphone Android

Il est désormais possible de faire une échographie avec une application pour smartphone Android | Buzz e-sante | Scoop.it

À partir de juin 2017, on aura la possibilité d'effectuer une échographie sur un smartphone grâce à une application dédiée.Décidément, on peu

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E-santé: pourquoi le partage de connaissances avec les patients va s'accélérer

E-santé: pourquoi le partage de connaissances avec les patients va s'accélérer | Buzz e-sante | Scoop.it
Quelles sont les nouvelles solutions d'auto-diagnostique? Les réponses de Daniel Kraft, de la Singularity University.
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Upright Go : le démiurge du mal de dos

Upright Go : le démiurge du mal de dos | Buzz e-sante | Scoop.it
Face au mal de dos, fléau de l’Homme moderne, Upright Technologies est sur le point de devenir notre démiurge avec Upright Go, son peti
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Earmo : un thermomètre médical connecté. -

Earmo : un thermomètre médical connecté. - | Buzz e-sante | Scoop.it
Earmo est le fruit d’un développement de la startup bongMi. Il s’agit d’un thermomètre auditif conçu pour offrir un moyen ultra simple de prendr
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Connexin : service pour optimiser le parcours de soin

Connexin : service pour optimiser le parcours de soin | Buzz e-sante | Scoop.it
La société Advanced Schema, en partenariat avec Roche, lance un service en ligne sécurisé et pratique destiné à optimiser la coordination entre tous les pr
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Le CHU de Bordeaux innove avec son « cordon numérique »

Le CHU de Bordeaux innove avec son « cordon numérique » | Buzz e-sante | Scoop.it
Grâce au « cordon numérique », les parents peuvent désormais voir à distance leur enfant hospitalisé au service de néonatologie du CHU de Bordeaux. Une initiative unique qui emprunte à la télémédecine pour épargner des jours ou des heures d

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Comment suivre sa santé au quotidien avec Umanlife ?

Comment suivre sa santé au quotidien avec Umanlife ? | Buzz e-sante | Scoop.it

C’est pour répondre à cette question qu’Alexandre Plé a fondé Umanlife, une startup qui met à disposition un tableau bord numérique pour pouvoir suivre et améliorer sa santé et son bien-être.
Umanlife est une plateforme web et mobile qui offre la possibilité de gérer sa santé et son bien-être de manière globale et ludique. Vous pourrez y trouver un carnet de santé digital, des modules pour suivre votre activité physique, votre nutrition, votre sommeil, mais aussi un carnet vétérinaire. Vous avez la possibilité de rentrer vos données manuellement ou de synchroniser vos objets connectés pour qu’ils le fassent à votre place. Un agenda médical vous permet également de noter tous vos rendez-vous de santé au même endroit pour un meilleur suivi.

En fonction de votre profil, de vos objectifs et des données collectées sur votre tableau de bord personnalisé (manuellement ou par vos objets connectés), un algorithme permet à la startup de vous envoyer des conseils, des recommandations, des bonnes pratiques, et différents types de coaching adaptés et personnalisés, afin de vous aider à vous responsabiliser et à ce que vous deveniez acteur de votre santé.


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Google cherche 10.000 volontaires pour "cartographier la santé humaine"

Google cherche 10.000 volontaires pour "cartographier la santé humaine" | Buzz e-sante | Scoop.it
Verily, filiale du géant Google, veut réaliser "une carte de la sant
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Le secteur de la santé est un domaine qui intéresse de plus en plus les entreprises technologiques. Réussiront-elles à devancer les acteurs historiques de la Big Pharma ? En tentant de rassembler un maximum de données sur les humains, Google tente de nourrir ses bases de données afin de tirer des algorithmes plus puissants et qui, à terme, pourraient remplacer le médecin.
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We Are Patients lance des Live Facebook

We Are Patients lance des Live Facebook | Buzz e-sante | Scoop.it
La média patient We Are Patients lance les premiers Facebook Live de la santé qui donnent la parole aux patients engagés.
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Un bracelet capteur de sueur pourrait révolutionner les diagnostics médicaux

Un bracelet capteur de sueur pourrait révolutionner les diagnostics médicaux | Buzz e-sante | Scoop.it
SANTÉ - Cet outil permettrait un diagnostic et un traitement plus efficace de pathologies comme la mucoviscidose ou le diabète.
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Lancement d'un hackhaton diabète

Lancement d'un hackhaton diabète | Buzz e-sante | Scoop.it
L’Assurance Maladie et la Fédération Française des Diabétiques lancent un hackathon dédié à la prévention et à la prise en charge du diabète. Présentation.
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Le cerveau artificiel n’est plus très loin ? | L'Atelier : Accelerating Innovation

Le cerveau artificiel n’est plus très loin ? | L'Atelier : Accelerating Innovation | Buzz e-sante | Scoop.it
Grâce au principe du biomimétisme, des chercheurs du CNRS ont mis au point une synapse artificielle capable d’apprendre par elle-même.
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A Complete Guide to Instagram Marketing for Medical Practices

A Complete Guide to Instagram Marketing for Medical Practices | Buzz e-sante | Scoop.it

Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010. The recent addition of a stories feature has crossed 100 million daily active users in just a matter of months. Not only has it been able to change the way people communicate and share information online, but it has also become one of the key platforms for product promotion and customer engagement.

When it comes to customer engagement, Instagram is better than all other social media platforms. No wonder more than half of the world’s best brands are on Instagram. Instagram is a very efficient way to promote your brand in front of thousands or millions of potential customers – even if you are running a medical practice. Because your potential patients are on Instagram, you should be here as well.

User base

Instagram’s user base is primarily comprised of millennials. Almost 90 percent of its 500 million active users are under the age of 35, which means to be successful on Instagram, medical practices need to shift their focus to a younger target audience. For instance, if you are a dentist, you will need to focus on teeth whitening and braces rather than on dentures.

In case marketing to a younger audience is not your focus, or if your services are not appropriate for millennials, do not ignore Instagram just yet. While the vast majority of users are millennials, there is still much scope for increasing your online presence. A substantial online presence means higher search engine rankings, building trust in the eyes of your patients, and a stronger authority in your field. Don’t forget, Instagram can work wonders in creating your brand awareness and general credibility among patients.

What makes Instagram different from other social media platforms?

The visual nature of Instagram is its competitive advantage. Humans are primarily visual creatures, and the ability to be a part of a platform that provides a never-ending feed of visually pleasing content can feel like a vacation from the thick walls of text-based information we receive on other platforms.

Visuals are known to invoke emotions, which allows medical practices to create deep connections with their target audience. Also, given the fact that Instagram users are allowed higher levels of anonymity as compared to other social networks, they feel free to like, comment and engage with posts more freely without the fear of being judged publicly. The feeling of anonymity is one of the reasons Instagram enjoys such enormous popularity and serves as a medium to explore issues that one might be cautious of on other social media platforms.

What kind of content to post

When deciding what to post to Instagram, do not forget that Instagram is a more personal app. Usually, posts that are too technical and promotional in nature are not welcomed by the users as much as personal posts are. Instagram users are more inclined toward viewing lively pictures related to events, informational material, customer engagement and events happening around the community.

For instance, if you are having a holiday party, you can post a picture wishing your patients a happy holiday. Alternatively, if your practice is involved in charity events, your Instagram followers will be glad to know and participate. You can let your followers find out when you bring a new physician on board by posting an individual or a group picture with an interesting caption.

Also, posting images and content that are in tune with trending topics will never go out of fashion. You must keep an eye on current trends and topics, even if you happen to choose “Throwback Thursdays.” You must try to participate in as many events as you can, and always use the appropriate hashtags. Make sure to keep your practice values in mind before participating in the latest trends and topics. Above all, always maintain a consistent style and tone in your Instagram posts.

Want to get noticed? Use #Hashtags

While it is important to post high-quality content regularly, merely doing this may not be sufficient. You will need to make sure your posts are being viewed. There are many ways to get users to notice and read your posts, but the easiest way is by using appropriate hashtags.

In case you are wondering, a hashtag is a phrase or a keyword that is preceded by the pound sign (#). Hashtags are critical because they turn into links, which allow the users to see every post that the hashtag was used for. For instance, if you use the hashtag “#braces” in your picture caption, anyone searching for that hashtag will see your image.

Hashtags help Instagram users search for content. The correct hashtag, or a combination of hashtags, will expose your medical practice to a wider customer base. By making your medical practice more discoverable, you will have a better chance of attracting followers, getting more content shares and increasing patient engagement.

In fact, according to social media experts, posts and images with at least one hashtag result in 12.6 percent more engagement than those without a hashtag. Here are some tips for using hashtags on Instagram:

Use as many hashtags as you can as this will maximize the exposure of your post. However, Instagram allows a maximum of 30 hashtags per post.Use some of the most popular and trending hashtags on Instagram. Including popular hashtags can give a little more boost to your posts. However, be careful as using too many hashtags can also increase spam activity on your profile.Keep an eye on all the hashtags that your competitors are using.If you want, you can hide all or some of your hashtags to give your posts a cleaner look. Using too many hashtags may make your posts look like spam or congested. If you want, you can include your hashtags in the comments below your post. This will still allow your post to be seen for all the selected hashtags.Always add location tags to enable potential patients to find you when searching for your practice.How to improve your Instagram strategy

With more than 500 million active users, Instagram is a growing social media platform buzzing with potential patients to engage with online. Since an increasing number of customers are following their favorite brands and businesses on social media, having a presence on Instagram is essential to connecting with your target audience. It also makes your medical practice more relatable as you share relevant experiences, showing your followers “behind-the-scenes” pictures and providing valuable advice on trending topics.

Here are some of the proven ways to help you leverage Instagram to boost customer engagement, grow followers and capture more leads into your sales funnel:

Make use of Instagram marketing tools: There are many Instagram tools designed to boost your online presence and make your marketing efforts more efficient. There are apps to help you edit images, provide analytical data, help you find influencers, schedule your content and manage your followers. For starters, you can pick one or two apps that work best for your practice and goals.Use Instagram Stories to connect with your followers: According to research, users spend triple the time watching live video on social media than a prerecorded one. Considering this, social video can be an effective way to connect with your followers. Instagram Stories is one of the latest features and practices can “go live” and convey their message using video. While there are many ways to include a live video in your Instagram strategy, hosting live Q&A sessions where you answer your followers in real time may prove to be highly effective.Hashtags are crucial: Hashtags are critical to your Instagram posts as they allow users to find you even if they have never heard of your brand before. Hashtags let you reach a wider audience by increasing your content exposure. One of the best ways to simplify hashtags is to observe what your competitors are using. You can see what is working by understanding the level of customer engagement they are generating.Host contests: Online contests are an excellent way to get your followers involved in your content while making it interactive. Hosting contests will create buzz around your brand and will have a significant impact on increasing followership. You can host simple contests such as ‘Like this post to win’ or ‘Share this post to win…’ The information you gather will allow you to analyze customer engagement levels to find the best time to post in order to grow your audience. According to experts, the best times to post your content on Instagram is on weekdays between 12 pm and 1 pm. However, to understand the best times for your audience, you will need to collect and analyze some data.Include visuals in your blog posts: Instagram is the fastest-growing social media platform to drive new eyeballs to your blog posts. Even though Instagram only allows you to post clickable links in your profile, you can still promote your blog post by sharing visuals in your Newsfeed. You can consider using text-based images that highlight key points in your content. Alternatively, you can consider complementing your content with an illustration. This is an excellent way to drive traffic and improve your SEO ranking.Conclusion

Instagram is a proven platform to execute content marketing strategy for your medical practice. Implementing the tactics mentioned above will foster your social media goals while strengthening your presence on Instagram. If all of these tips and strategies seem overwhelming to you, you can begin with


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#SommetStartUp : Pourquoi les start-up sont indispensables à l'innovation médicale

#SommetStartUp : Pourquoi les start-up sont indispensables à l'innovation médicale | Buzz e-sante | Scoop.it
Bernard Gilly, fondateur d'iBionext, et Guillaume Leroy, PDG de Sanofi Aventis France participent au 2e sommet des start-up, un événement organisé par Challenges et Sciences et Avenir.
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La santé, territoire de conquête pour la technologie 

La santé, territoire de conquête pour la technologie  | Buzz e-sante | Scoop.it
Des entreprises de tous secteurs s'engouffrent sur ce nouveau marché
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