Apple announced its watchOS 2 on September 9. One of the major selling points behind the Apple Watch has always been combining the smartwatch idea alongside health and fitness tracking. Is this selling point panning out? What technological trends are seen in the healthcare industry and mobile devices — and are they really making a difference for doctors and patients? Amidst the buzz, here is a sampling of some Apple Watch apps that actually might be revolutionizing the healthcare industry.
La résistance aux antibiotiques est aujourd’hui l’une des grandes menaces de santé publique, partout dans le monde.Pour Nosobio, l’objectif est de répondre à ce besoin médical urgent, avec des solutions développées pour mieux diagnostiquer, prévenir et guérir les infections nosocomiales.
There is a shift happening in the world of healthcare digital marketing. It's been happening for a while but it seems that very soon it will reach what Malcolm Gladwell refers to as the "tipping point" for healthcare marketers. The "tipping point" is defined as a point at which an issue, idea, product, etc... crosses a certain threshhold and gains significant momentum. At MD Connect, we believe this to be the case with content marketing in healthcare.
"Custom content spending on production and distribution rose to 43.9 billion, the second highest amount to be recorded."
- Publishing Executive
One of the reasons for the continued growth in the healthcare industry is that content marketing is cost-efficient. The strategy as a whole is measurable, scalable, and easy to implement. When compared to other possible marketing options, content marketing has proven to be a more acceptable form of marketing to patients. Patients desire educational resources as they search the internet to determine their condition. As more and more CMO's and CEO’s start to realize this, it will only continue to tip the scale of popularity towards this marketing strategy in healthcare.
"Per dollar spent, content marketing generates 3 times as many leads as traditional marketing"
- Leaders West
While the content marketing industry as a whole is clearly on the upswing, you can be more effective if you drill down one step further. If you’re looking to pinpoint the most effective area of content marketing, it's blogging. Blogging is the most effective content strategy for increasing traffic and leads to your website and one of the easiest strategies to implement. If you aren’t using blogs as a healthcare marketing strategy yet, you should strongly consider adopting it quickly.
"Companies with active blogs report that they receive 97% more leads"
- Content Plus
With Google's recent algorithm updates over the past few years we've seen a major decline in what's known as "black hat" Search Engine Optimization tactics. Black hat tactics include: keyword stuffing, the use of link farms, and the creation of "spammy" blog content and comments. Google has made it impossible to cheat their algorithm and businesses have begun to realize that there are no shortcuts. Quality SEO, and in particular quality content creation, has become one of the necessary foundations of a digital marketing strategy if you want to compete in the healthcare industry.
Depuis le 30 septembre 2015, l’Assurance Maladie a mis en ligne sur son site, une cartographie des pathologies et des dépenses réalisée à partir des données de près de 57 millions de bénéficiaires du régime général (sections locales mutualistes comprises).
Dans un contexte d’augmentation du coût, de démographie médicale complexe et de multiplicité des compétences impliquées, l’e-santé véhicule la promesse d’une meilleure maîtrise des dépenses de santé et d’une prise en charge plus efficace des maladies.
In this technology-driven time, it would be impossible to think that your employers would want you to stay away from social media use. With that being said, there are certain pros and cons of social media usage that you need to be aware of. You should strive to make good judgment calls when commenting, posting, and sharing via social media sites.
Social media offers many benefits when it comes to professional development and maintaining relationships that, 30 years ago, would have been much more difficult. However, as with anything, with the good, comes to bad.
Here are the most relevant pros and cons of social media for professionals, or those of you about to enter the professional world.
The Pros and Cons of Social Media:
The Pros of Social MediaThe Cons of Social Media1. Social media has the ability to spread information faster than ever before.1. Social media has the ability to spread misinformation faster than ever before.2. Government agencies can use social media to track and catch criminals.2. Users are exposed to privacy intrusions by government agencies and corporate entities.3. Social media stimulates debate and the spread of educational information.3. Social media is a huge distraction for students who manage time poorly.4. Social media improves relationships that otherwise would be difficult to maintain.4. Social media can lead to stressed offline relationships.5. Social media helps to empower women in the workplace.5. Social media pushes people to waste their time.6. Social media sites help employers fill positions and job-seekers find work.6. Social media can harm job security and employment prospects.7. Being active in social media can improve quality of life and reduce health problems.7. Social media usage is correlated with personality and brain disorders, such as the inability to hold in-person conversations.8. Social media facilitates face-to-face conversations.8. Social media causes more people to spend less time holding face-to-face conversations.9. Social media helps with economic growth.9. Social networking sites harm employee productivity.10. Social media helps seniors feel more connected to society.10. Social networking sites promote sexting.11. Social media allows for quick and easy dissemination of public health and safety information from reputable source.11. Social media encourages amateur advice and self-diagnosis of health problems.12. Social media spreads academic research to a wider audience.12. Social media enables cheating on school assignments and exams.13. Universities and colleges use social media to recruit and retain students.13. Social media use can harm a students’ chances of college admission.14. Social media posts cannot be deleted and information can have unintended consequences.15. Social networking users are more vulnerable to security attacks.
Whether you know it or not, you represent your hospital/clinic and the nursing profession as a whole with every single post, photo, or share you submit on Facebook, Twitter, or Instagram. The key is to learn the tricks and tips that will help you keep your posts respectful, clean, and appropriate for everyone.
The Dos and Don’ts of Social Media:
The Dos of Social MediaThe Don’ts of Social Media1. Be proud of your profession. Whether you’re at work or not, you’re a representative of your field and your employer.1. Don’t violate HIPPA! Take patient privacy very seriously and do not post anything that would violate it. Stay familiar with the privacy rights of your patients.2. Share good news and information about your employer and profession.2. Avoid using hashtags and other identifiers that would tag you, your coworkers, or your employer to compromising photos or posts.3. Speak highly of your employers new developments and accomplishments.3. Never bash your employer or patients on social media. This is a good way to get overlooked for that promotion or outright lose your job.4. Keep in mind that social media is a very public forum and is representative of your and your life.4. Don’t click the “post” or “tweet” button if you have any reservations. If it feels even a little wrong, it probably is.
As a healthcare professional you have to remember that you are a steward of the people and have a ton of vulnerable patient’s most personal information at your disposal.
It is easy to get caught up in using social media as a therapeutic outlet, but don’t forget that people trust you and nobody wants their embarrassing stories blasted on the internet even–if it is anonymous.
Trust your gut and never post anything online that you don’t want haunting you forever because once it’s published it will never totally be gone.
ention the phrase “patient engagement,” and you’ll probably see puzzled looks and glazed expressions.
Why are clinicians, executives and other leaders so confused, and what’s being done to solve the mystery?
First, a few days ago the U.S. Food and Drug Administration announced the formation of the Patient Engagement Advisory Committee. The panel will advise the FDA commissioner on a range of issues such as the use and regulation of medical devices. The FDA’s blog says the group will focus on improving communication of benefits and risks, along with integrating patient perspectives into the regulatory process.
The post opens with an interesting observation:
Although it may seem odd in retrospect, the development of new technologies intended to improve patients’ lives has largely relied upon expert opinions rather than asking patients and families directly what they consider most important.
In addition to government leaders, other stakeholders are working to improve patient engagement. This infographic from Healthcare Intelligence Network offers communicators ideas on how to adapt technology to your outreach efforts. Those include:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.