Les industriels des dispositifs médicaux et ceux du numérique en santé ont planché avec les pouvoirs publics pour définir les mesures qui vont permettre de faire émerger une véritable filière de télémédecine. A la clé, promettent-ils : 15 000 emplois.
A new study has found a correlation between how hospitals are rated on Facebook’s five-star system and how well they performed on a widely-used measure of quality care.
Late in 2013, Facebook began providing organizations the option of allowing users to post ratings ranging from one to five stars on their official Facebook pages. The current study was designed to compare hospitals’ 30-day readmission rates with their Facebook ratings.
“We found that the hospitals in which patients were less likely to have unplanned readmissions within the 30 days after discharge had higher Facebook ratings than were those with higher readmission rates,” says lead author McKinley Glover, M.D., MHS, a clinical fellow in the Massachusetts General Hospital (MGH) Department of Radiology.
“Since user-generated social media feedback appears to be reflective of patient outcomes, hospitals and healthcare leaders should not underestimate social media’s value in developing quality improvement programs.”
As the use of social media has grown, consumers’ health care decisions may be influenced by information posted to social media sites by patients and others, the authors note. Several hospitals and healthcare organizations use social media for a variety of reasons, but there has been little investigation into whether hospitals ratings on social media accurately reflect patient satisfaction or the quality of care received.
For the study, the researchers analyzed data from Hospital Compare — a website sponsored by the Center for Medicare and Medicaid Services — on 30-day readmission rates for 4,800 U.S. hospitals. While more than 80 percent had rates within the expected national average range, seven percent had significantly lower-than-average readmission rates — a measure that reflects above-average care — and eight percent had rates that were significantly higher than average.
Low-readmission hospitals were more likely to have Facebook pages than were high-readmission hospitals — 93 percent versus 82 percent — and more than 80 percent of those in both groups with Facebook pages provided the five-star rating system. The findings showed that each one-star increase in a hospital’s Facebook rating was tied to a greater than five-fold increase in the likelihood that it would have a low, rather than a high readmission rate.
Other data available on hospital Facebook pages — such as the number of times users reported visiting the hospital, how long a hospital’s Facebook page had been available, and the number of Facebook ‘likes’ — did not make a difference in readmission rates.
“While we can’t say conclusively that social media ratings are fully representative of the actual quality of care, this research adds support to the idea that social media has quantitative value in assessing the areas of patient satisfaction — something we are hoping to study next — and other quality outcomes,” says Glover.
“Hospitals should be aware that social media ratings may influence patient perceptions of hospitals and potentially their healthcare choices. Hospitals and other healthcare organizations should also be aware of the potential message they send by not using social media.
“Members of the general public should be encouraged to provide accurate feedback on their healthcare experiences via social media, but should not rely solely on such ratings to make their health care decisions.”
Microsoft has updated the Xbox One console’s fitness app, called Xbox Fitness, to sync with Microsoft Health, the cloud-based health integration platform that Microsoft launched with the Microsoft Band. n addition to playing the workout videos, the Kinect sensor on the Xbox One monitors the user and displays tips on the screen to help the user better match the trainer’s instructions. It also monitors the user’s heart rate using minute changes in skin pigmentation, and displays it on the screen.
Coïncidence ou pas mais alors que la FDA vient juste d’autoriser pour la première fois la remontée des données d’un glucomètre continu via une application, une étude intéressante met en avant l’apport des outils digitaux dans le bien-être des diabétiques.
The development and availability of wearables is running hand in hand with the exploding interest in the digital health space. Managing our health via apps and devices is slowly becoming the norm. And patients that need to monitor their condition day-to-day have even more to benefit from this powerful combination. Startups are of course entering this space in droves.
The latest is a startup which launches out of stealth today: MyHealthPal, an iOS app and analytics platform that enables people with long-term health conditions to manage their condition, is initially focusing on Parkinson’s Disease, but could be applied similar diseases.
It’s now secured an initial seed funding of £500,000, and launched a trial with the highly respected Mount Sinai Hospital in New York.
En moyenne, une Big Pharma génère 22 Go de données chaque jour. Comment trier et analyser ces informations efficacement ? De quels types d'outils disposent les services commerciaux et financiers pour exploiter ces données essentielles ? Philippe Drezet, CFO de Sigma Tau, et Telmo Silva, Président de ClicData, apporteront leur expertise lors d'un petit-déjeuner le 16 avril prochain sur Paris.
Social media is vital for healthcare brands and businesses and they must stay on top of the trends to develop healthy social media strategies. Luckily, a number of new reports have carefully analyzed social media data and discovered important insights that can help in healthcare marketing. To see what’s prescribed for social media success, HealthworkCollective.com shared these helpful health-focused findings.
Face the Force of Facebook Facebook is the global leader in social media. Consider these stunning statistics from Pew Research Center:
Almost 1.4 billion people worldwide use the network every month.890 million people visit the social media site each day.71% of U.S. Internet users are on Facebook.70% of Facebook users engage with the social network on a daily basis.45% of users engage with the social network multiple times per day.
This remarkable reach makes Facebook essential in a healthcare social media strategy. And with more than half of all online adults ages 65 and older using Facebook, the network is no longer kid’s stuff and is now a targeted tool for connecting with older consumers. If you’ve been holding off on getting your practice on Facebook, don’t delay any longer because you’re missing out on a can’t-miss way to expand and enhance your practice.
Take to Twitter for Real-Time Results With more than 284 million active global users, Twitter has grown by leaps and bounds and this growth is only bound to continue as the site continues to evolve. Its defining demographic is under-50, college-educated, and living in urban areas, so it lets a practice position itself to serve the current healthcare needs of users, as well as their growing needs as they age.
Perhaps Twitter’s greatest claim to fame is the site’s real-time delivery that encourages digital dialogue. Patients, physicians, nurses, and health-conscious consumers can all come together on Twitter to chat about care, discuss diseases, talk about treatment, discover doctors, and share personal experiences with the immediate response that healthcare demands. Twitter enables a practice to reach more prospects and patients by reaching out to help them.
Let LinkedIn Work to Your Benefit Since LinkedIn is a professional social media network, it’s a way to reach college-educated professionals who are seeking respected sources of healthcare. Since the site is used by a wide range of business people, it allows a practice to position itself to many different ages at different stages of life. And the mere presence of a practice on the site imbues it with greater credibility. To leverage your LinkedIn listing, optimize your profile with all of the relevant healthcare keywords to ensure that it appears in a variety of search results.
Move into Mobile STAT If you thought that mobile was a second-class channel, think again because it’s become the first priority for businesses seeking growth. According to research from We Are Social, there was a 76% rise in mobile app usage last year and that nearly half of Facebook’s 1.89 billion mobile users access the network exclusively on their mobile devices. And, that more and more mobile users are using apps to access social media. In fact, Instagram and Pinterest are two of the five most popular apps. With today’s on-the-go lifestyles and constant demand for digital access, mobile is now a must for connecting consumers with businesses.
For all of these reasons and more, your practice needs an online presence that can be seen by mobile users. This entails optimizing your website to be viewed on all digital devices. Google has started penalizing websites that aren’t mobile friendly and may soon give “mobile friendly” tags that will improve a website’s search rankings. To make sure that your practice is getting the highest possible reach and rankings, it’s vital to optimize your practice’s website for maximum mobile response.
Now that the Web has becomes the way to seek healthcare information, social media is a valuable tool for sharing important information and connecting patients with providers. Make the most of these channels to make the most of your practice.
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