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A Social CEO is a Trusted CEO | Social Media Today

A Social CEO is a Trusted CEO | Social Media Today | buzz | Scoop.it

It’s now more evident than ever that CEOs who don’t engage in social media, may as well be conducting their business in a cave....

 

...CEOs and their executives ride shotgun in setting the cultural tone of the organization. Simply put, participation in social media promotes the use of social technology, which can only increase its competitive edge in adapting to technological market changes. Having a transparent and open organizational culture is imperative in establishing an effective social media strategy; it gives everyone a clear and common focus to tailor to the needs of the social consumer – a fact that escapes a lot of today’s CEOs.

 

BrandFog 2012 CEO Survey concerned this exact topic and reproduced some baffling results:

- 82% of respondents were said to be more likely to trust a company whose CEO actively engages on Social Media.

- 77% of respondents were recorded to be more likely to buy from a company whose mission and values are defined through their leaderships’ involvement in Social Media....


Via Jeff Domansky
Juliana M.'s insight:

My main interest is in numbers, that are shown in the article

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Jeff Domansky's curator insight, July 23, 2013 2:11 PM

So, to the authors question -- what the heck are they waiting for?

Peter Wilkinson www.peter.uk.com's curator insight, July 23, 2013 2:30 PM

The CEO needs to lead the social media business change inside the company!

Becky Swanson's curator insight, July 23, 2013 9:35 PM

Pastors and Executive Directors: this applies to you too!

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Rescooped by Juliana M. from visualizing social media
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Search Google Like a Pro | Visual.ly

Search Google Like a Pro | Visual.ly | buzz | Scoop.it
This infographic aims to help readers search Google with a few simple yet very impressive and helpful advance search operators.

Via Lauren Moss
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Jim Doyle's curator insight, December 6, 2013 1:00 AM

Search Google Like A Pro

Sigrid de Kaste's curator insight, December 9, 2013 2:37 AM

Always good to know all about Google...

pulau seribu wisata's curator insight, December 22, 2013 9:44 PM

i like this,,, graphic google, so simple

Rescooped by Juliana M. from Public Relations, Social Media, Marketing Strategy, Video PR, Media Training
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Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community

Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study - Business 2 Community | buzz | Scoop.it
RT @CateF: RT @B2Community: Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study http://t.co/nv8MGelIq0

Via Bridge PR & Media Services
Juliana M.'s insight:

PR crisis example - what NOT to do!

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Bridge PR & Media Services's curator insight, August 22, 2013 10:34 AM

In a PR crisis, you should never retreat into a silence.  At the very least acknowledge there is a potential problem to your audiences. 

Deanna Moore's curator insight, September 13, 2013 9:04 PM

I think that the PR reps should have seen this coming. Given the previous launches from past expo's, the creaters have always had interesting ideas that made consumers extremely excited about the release of the product. When the X Box launched and the consumers didnt seem to interested about the product, the PR representitves should have come up with a solution to ensure that the issues were addressed. After they addressed the concerns of the target markets they should have found a way to fix the problems before the release date of the product. If the issue wasnt ignored for long periods of time the consumers wouldnt have lost faith in the creaters of the x box.  The main point is that if youre releasing a product to anyone, you should make sure that you have your PR reps availible to deal with crisis managment and not ignore the problems at hand.

Janine Lloyd's curator insight, November 27, 2013 1:57 AM

If you haven't read this case study article yet, it is a great examples of what companies do wrong in a crises situation:

Come out shrugging

Lose the conversationRetreat into silenceGet hurt by the competitionU-turn
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The Complete Guide to Colour Psychology | Visual.ly

The Complete Guide to Colour Psychology | Visual.ly | buzz | Scoop.it
Amara presents the complete infographic guide to colour psychology. Covering the theory behind different colour psychology, cultural meanings, connota
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Rescooped by Juliana M. from Social Media PR Public Relations
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Top 10 Social Media Research Articles Important for Public Relations from the First Half of 2013 | Institute for Public Relations

Top 10 Social Media Research Articles Important for Public Relations from the First Half of 2013 | Institute for Public Relations | buzz | Scoop.it
#i4pr's IDs 9 top #Socialmedia #Research studies. Do u have the 10th? #PR http://t.co/eeOnOE2iJj http://t.co/vouyZeAIbu

Via Josepf J Haslam
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Rescooped by Juliana M. from 21st Century Public Relations
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Why Entrepreneurs Must Have a Mobile Marketing Strategy - Forbes

Why Entrepreneurs Must Have a Mobile Marketing Strategy - Forbes | buzz | Scoop.it
Why Entrepreneurs Must Have a Mobile Marketing Strategy
Forbes
Mobile devices have now become an extension of people themselves.

Via heidi groshelle
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Главные тренды PR-2013 - Комп&ньоН

Главные тренды PR-2013 - Комп&ньоН | buzz | Scoop.it
Главные тренды PR-2013 Соцсети перестали быть фетишем, и впервые за пять лет пиарщики оценивают их значимость ниже, чем в предыдущем году. Каждый седьмой эксперт столкнулся с кризисом за ...
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Rescooped by Juliana M. from Social Media Marketing Strategies
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10 Facebook Page Marketing tips for your Brand by Kim Garst

10 Facebook Page Marketing tips for your Brand by Kim Garst | buzz | Scoop.it

Below are 10 awesome Facebook page marketing tips that you can use for your Brand Page. All these tips are given by Kim Garst, CEO at Boom! Social, Entrepreneur, Social Media & Branding Strategist, Mentor to Business Owners. 


Via Level343
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Level343's curator insight, July 10, 2013 8:34 PM

Think it from the customer’s/fan’s point of view, what are their preferences, what they talk about, what they like, what they do. To simplify, I have three words for you; Know your Audience!

Rescooped by Juliana M. from Simply Social Media
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[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep

[INFOGRAPHIC] 27 Proven Marketing Strategies For A Small Budget - SocialMeep | buzz | Scoop.it
In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days”...

Via John van den Brink, Jeff Domansky
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Jeff Domansky's curator insight, October 13, 2013 4:42 PM

Very actionable tips for better social marketing results.

Adelyn Picciani's curator insight, October 14, 2013 10:27 AM

Good graphic with some common sense approaches.

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The best digital campaigns of 2012

Here is a selection of the best digital campaigns I've seen this year. "Best" Doesn't mean "most viewed", but "amazing", "different", "integrated" - Produced wi
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How to Create Twitter Lists Step-by-Step | Constant Contact Blogs

How to Create Twitter Lists Step-by-Step | Constant Contact Blogs | buzz | Scoop.it
Whenever I get asked how to make the most of Twitter, I start by saying, “The first thing you need to do is cut down on the noise so you can focus on makin
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Rescooped by Juliana M. from Public Relations for events
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Web PR Techniques

This slideshow focuses on public relations techniques for the Web.

Via Mandy Hayward
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Mandy Hayward's curator insight, August 15, 2013 10:12 AM

Social Media and PR

Rescooped by Juliana M. from Social Media Monitoring Tools And Solutions
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What's the Difference Between Social Listening, Analytics and Intelligence?

What's the Difference Between Social Listening, Analytics and Intelligence? | buzz | Scoop.it

Social listening, social analytics and social intelligence. It’s all the same, right?

 

Well … not quite. We were asked this very question on Twitter, so we thought it worth writing an explanation for all to read.

 

Firstly, no, technically, the terms don’t mean the same thing. However, they are often used interchangeably to discuss activities related to social media monitoring (that’s what we do!)

 

Even more confusingly, whilst they are often used to mean the same thing, they are also used differently by different people and companies within the industry.

 

Here’s an explanation of the differences, and how each term is frequently used: http://www.brandwatch.com/2013/08/whats-the-difference-between-social-analytics/


Via Antonino Militello
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Emilie Faffe's curator insight, August 21, 2013 5:16 AM

Social listening ou social média monitoring : processus mis en place pour récupérer ce qui se dit sur la marque via les réseaux sociaux, blogs, forums... Utilisation d'un outil, plateforme ou API. Généralement déployé par le service informatique.

 

Social média analytics : processus d'analyse et traitement de ces données. Utilisation d'un outils à paramétrer au préalable en fonction des besoins de l'entreprise. Généralement le même outil est utilisé pour le social listening et le social média analytics.

 

Social intelligence : bilan que l'on retire de cette analyse (meilleure connaissance client), permet d'orienter la stratégie marketing de l'entreprise.

Adilson Camacho's curator insight, August 26, 2013 12:35 PM

An aid to uptake the desires and needs of the population ...

Rescooped by Juliana M. from Public Relations & Social Media Insight
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A Social CEO is a Trusted CEO | Social Media Today

A Social CEO is a Trusted CEO | Social Media Today | buzz | Scoop.it

It’s now more evident than ever that CEOs who don’t engage in social media, may as well be conducting their business in a cave....

 

...CEOs and their executives ride shotgun in setting the cultural tone of the organization. Simply put, participation in social media promotes the use of social technology, which can only increase its competitive edge in adapting to technological market changes. Having a transparent and open organizational culture is imperative in establishing an effective social media strategy; it gives everyone a clear and common focus to tailor to the needs of the social consumer – a fact that escapes a lot of today’s CEOs.

 

BrandFog 2012 CEO Survey concerned this exact topic and reproduced some baffling results:

- 82% of respondents were said to be more likely to trust a company whose CEO actively engages on Social Media.

- 77% of respondents were recorded to be more likely to buy from a company whose mission and values are defined through their leaderships’ involvement in Social Media....


Via Jeff Domansky
Juliana M.'s insight:

My main interest is in numbers, that are shown in the article

more...
Jeff Domansky's curator insight, July 23, 2013 2:11 PM

So, to the authors question -- what the heck are they waiting for?

Peter Wilkinson www.peter.uk.com's curator insight, July 23, 2013 2:30 PM

The CEO needs to lead the social media business change inside the company!

Becky Swanson's curator insight, July 23, 2013 9:35 PM

Pastors and Executive Directors: this applies to you too!

Scooped by Juliana M.
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15 шагов для запуска кампании в Social Media Marketing | Блог ...

15 шагов для запуска кампании в Social Media Marketing | Блог ... | buzz | Scoop.it
15 шагов для запуска кампании в Social Media Marketing. 10.07.2013 Автор: Юлия Баяндина Просмотров: 526. С точки зрения маркетинга, социальные сети — универсальная среда. Здесь могут решаться самые различные задачи ...
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