Buyer Traffic Gen...
Follow
Find
2.1K views | +0 today
Buyer Traffic Generation | Content & Video Marketing | SEO
Your new post is loading...
Your new post is loading...
Scooped by Michael Kristiansen
Scoop.it!

Shoppable GooglePlus Hangouts Are Catching On

Shoppable GooglePlus Hangouts Are Catching On | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Several fashion brands have partnered with Google to create the Shoppable GooglePlus Hangout app.
Michael Kristiansen's insight:

It is getting to be an awesome marketing tool, Google's Free Hangouts are getting professional fashion brands using the tool to turn their audience on to a new experience, like hanging out with top designers.  The hosts are beginning to use wearable cameras and create these multi-person chat about their products while customers simultaneously check out the selection of products online.

Any business can adopt this 'behind the scenes' view of what goes on to deliver a great product or service.  Interesting twists are getting engagement frome viewers because they can watch video that captures all the activities of several people involved. 

 The content marketing strategy combines Google+, mobile, websites and creative advertising.  This is setting a new trend on how companies build loyal clientele who act as ambassadors recruiting new fans.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Optimize Your WordPress Blog Content with Google's Markup Helper

Optimize Your WordPress Blog Content with Google's Markup Helper | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
If you're blogging on WordPress and looking for an easy way to move your content higher up in search engine results pages, schema is a great way to do it. The problem is, not everyone knows how to ...
Michael Kristiansen's insight:

Content marketing is a crucial part of SEO now.  Google's Markup Helper is something few diy business owners know is out there to help them.  It's because they have a business to run and trust the optimization of their site to a friend or SEO business that knows and implements this markup.  Right.  I have come across many websites where the owner paid a professional web designer who paid little attention to proper optimization.  Duplicate titles and descriptions abound and have sunk many sites who a few years ago did very well in search based on their domain name alone. 


As everyone should know, a great domain name is still important, but it must be backed up at the minimum with good markup, and at the maximum, high value content visitors are really looking for.  Add traffic coming from everywhere else but search engines and search engines respond by raising the domain in ranking.  Simply, the Google Markup Helper is an awesome tool that helps a webmaster optimize content for all search engines to index by.  WordPress is already a very search engine platform when in capable hands.  I highly recommend bookmarking https://www.google.com/webmasters/markup-helper/ and start using it.  A couple of details come to light right away, author and publisher tags.  It's not that difficult to do. My Google+ Publisher link.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Video Marketing and Personal Branding Trends

Video Marketing and Personal Branding Trends | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

by William Arruda  |January 22, 2014 |  1,127 views

Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your success....

Read more: http://www.marketingprofs.com/articles/2014/24209/personal-branding-trends-for-2014-part-2#ixzz2r9JJ9cRY


Michael Kristiansen's insight:

The post talks about the trends in personal branding, beginning with LinkedIn and quickly getting to Mobile personal branding using apps like VideoBio to record from your iPad/iPhone and share it seemlessly on Twitter, Facebook or email.  Other observations such as broadcasting yourself in real-time using UStream.

Follow the trends in other words to build your personal branding. 

One very important area of content marketing is video marketing and the reason curating high value content is the right path to take, but mixing your own original content into your blog along with what's trending is a better marketing mix.

more...
Cindy McCormick's curator insight, January 25, 2:16 PM

During TOMATO SAUCE, we will be discussing different ways to help yourself stand out - Personal Branding is one of these!

Scooped by Michael Kristiansen
Scoop.it!

6 Small Business Marketing Tips for 2014 and Beyond

6 Small Business Marketing Tips for 2014 and Beyond | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Marketing is an essential element for any business, and these small business marketing tips will help you kick start your marketing strategy for 2014.
Michael Kristiansen's insight:

This outlook is all about the importance of going mobile, posting videos, making emails mobile ready, and engaging with people through social media networks.  This all requires publishing high value content and still paying attention to SEO's proven strategies of creating valuable content and associating Google Authorship for content originally produced.  The most important of all is high value content that is recognized by readers and search engines.  Curation of high value relevant content will continue to be in high demand because a website that curates highly relevant content saves people a lot of time by bringing the best of the best together in one place.  That is the goal of http://netmorenow.com (services are available that does the hard work of content marketing for clients) along with a done for you content marketing strategy.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Where's the Search?

Where's the Search? | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
This is the challenge of content optimization in 2014. Organizations need to produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo if it is to be deemed search engine optimal..
Michael Kristiansen's insight:

Content marketing is tied in with SEO, blogging, video, and social media in a very big way.  Without continuous content that is entertaining, informative, and has conversion built in, a site has little chance of getting and holding first page ranking for searches that truly have volume.

I hope you enjoy the entire article for it begins with the history of search and where it is today. Of note, backlinks have hurt a lot of businesses that had SEO companies build massive links to dominate with only to see that backfire.  Stay with high quality backlinks only, and start putting out content people really want to see and benefit from.  It is a give to get environment on the internet where if you give away your best content, you'll soon become an authority site with clout and far better search results across the net.  People value great content, as much as they want to learn and be informed, they generally do not have the time to do everything themselves.  By giving your best, you are recognized as the go to service provider. 

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

How To Connect Google+ To One Or More Brand New YouTube Channel(s) Without Needing To Create New Google Logins

How To Connect Google+ To One Or More Brand New YouTube Channel(s) Without Needing To Create New Google Logins | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Get A New YT Channel Without More Google Logins What to do when you need a YouTube channel for your new brand or marketing endeavor but don't really want to mu(...)
Michael Kristiansen's insight:

This is all part of Google's integration of their services, making it more and more important to get onboard.  YouTube channels can now be opened under one gmail account by setting up a G+ page to hook it to.  After that's done, the Google Page works in tandem with YouTube creating clarity.  Be sure to go through 'Just Ask Kim' article for all the how to details.  It is a great how to site with tech tips for marketing.  Sometimes, what keeps your marketing from moving forward are the incidental tech tasks that need doing.

more...
Webquacker's curator insight, January 13, 7:23 PM

Simple Tutorial on connecting G+ to more than one new YouTube Channel

Scooped by Michael Kristiansen
Scoop.it!

Social Media Study: E-Mail 40 times more Effective than Facebook and Twitter

Social Media Study: E-Mail 40 times more Effective than Facebook and Twitter | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
“old fashioned” e-mails 40 times more effective than Facebook and Twitter combined.
Michael Kristiansen's insight:

I think this goes to show that email is the most powerful part of a sales funnel, where content marketing, social media networks lead to building  closer relationships through custom email campaigns that educate, entertain, and make a variety of offers.  It may be true that 91% of people unsubscribe to business emails, what that means is a company who doesn't deliver good content, or the recepient no longer has any interest loses the subscription.  All the while, people keep subscription emails that deliver what they want or like to discover.  Email is about relationship selling while organic search  is about getting a sale from someone ready to buy who has done their research.  There certainly is crossover from email marketing to orgainic search because a person does not necessarly click a link in the email, but rather use Google or other search engine to look up the company.  It still surprises me, and I do it myself, instead of typing in a domain, I just type in the name of the business and Google brings it up for me, especially when I've visited the site before.

So, email gets to be as effective as it is because of all the lead generation that places like Facebook or Twitter generate that gets people to a landing page where giving their name and email address gets them something immediate they want to have now and sets up getting more information in the future they can continue to receive until the day they unsubscribe (and the legal limit of days to remove from list) happens.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Web Content Writing, Write for the Funnel

Web Content Writing, Write for the Funnel | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Find the weak spots in your marketing funnel and strengthen them. Writing web content with the funnel in mind increases leads and sales.
Michael Kristiansen's insight:

The first tip is about raising awareness at the top of the funnel.  What that equates to is search friendly blog content that visitors find to be excellent and determined to share.  The other part of great content to act as a magnet, the call to action must be present and effectively convert.  Part of this first tip mentions to take the time and make a great effort to guest post on other sites that rank highly.  The links back to your site strengthen ranking results. 

The helpful tips are well defined, and center around producing top quality content, optimizing and syndicating well.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Marketers Learn to Play by Facebook's Changing Rules

Marketers Learn to Play by Facebook's Changing Rules | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Facebook relies on two distinct sets of consumers -- advertisers and users -- and it has to please both of them.
Michael Kristiansen's insight:

Serving advertisers and users is admirable, but what the heck does that mean.  It has always been an eye to profits first world no matter the medium.  Nothing wrong with that when profits are predicated on delivering the highest quality at the best price.  But....'best price' can mean different things to each party involved, the platform, the advertiser and the user.   Once advertisers feel being gamed to the point of risky returns, they will pull back.  The platform, Facebook in this case is out to control the spigot, the flow of potential business advertisers can have by controling organic traffic and paid traffic.  It has been for a while a pay to play game where the more you pay, the more 'free' organic traffic you will receive.  Aren't algorythms great!  The mistakes that caused MySpace to lose its leading marketshare can be attributed to not being able to control spammy content that ruined the user experience and targeted traffic wasn't very accurate.  Hence the high scrutiny of what gets through the Newsfeed and raising the cost to advertisers for market reach that does have higher value targeting included.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Plus Your Business! - Community - Google+

Plus Your Business! - Community - Google+ | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

We have assembled a world class team to cater for all G+ needs for businesses small or large. . As such, over the coming years we look forward to helping you to use Google products and services to transform your business or organization, including exclusive articles and videos.....

Michael Kristiansen's insight:

I want to share an excellent resource for understanding and using Google+ to help grow your business.  This is a community of great people that have come together to provide the best of the best information on Google+.   Martin Shervington, 'Plus Your Business!’ agency and community manager makes it very clear self promoting your business will get you booted out quickly.  Afterall, this is Martin's agency designed to help those who ask for help and help those purely here to learn and implement Google+ hints and tips themselves.

There are a lot of new things Google has done recently to make Google+ a real asset for businesses in a way that Facebook and LinkedIn do not.  You'll soon understand the importance of blending social and search together and the positive growth in store for your business by getting into Google+ at a deeper level than the other platforms.  Every business is different, Google+ stands to help most businesses across the board, while other social network platforms may help specific businesses more than others. 

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community

The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However,

Michael Kristiansen's insight:

Are there common threads between 50 experts sharing where they think content marketing is heading?  The trend for higher quality content will raise competition.  Video will become more concise in message delivery to out do text content.  Companies will initiate their own content publishing to become mini media powerhouses.  These seem to be well agreed upon future strategies that have already taken  hold.

One I think will garner a lot of interest are video memes, taking picture memes to a new level of inspiration.  Creativity as a skill will be much more in demand.

Where it comes to specific interests, or niches, people are wanting valuable well researched content, and longer form content will have  found its rightful place.

One thing I think will begin to slowly change in 2014 is the use of content marketing to build an opt-in list off of one piece of content being offered.  The ability to pass protect any content will lead to offering a lot more value through membership to a site with access to members only content.

I think Kurt Andersen (#33) has the most focused view of content marketing as the door opener enabling reps to have relevant conversations with potential clients who've been moved a step closer by well timed delivery of high value content.  All tied to sales outcomes.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Google Has A Lot To Say About Duplicate Content These Days

Google Has A Lot To Say About Duplicate Content These Days | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Duplicate content has been an issue in search engine optimization for many years now, yet there is still a lot of confusion around what you …
Michael Kristiansen's insight:

It's great to see a sensible approach to duplicate content that only penalizes the spammy stuff and leaves your boilerplate type of pages, like terms and conditions and other legal notice pages that may seem to be used elsewhere.  Nothing in thge article points to curation being dupicate content.  Mainly because it's high quality content being shared and attrubuted to the original article.  What does make a post more valuable is writing  in-depth .  Content marketing using curation is more valuable when an overview goes over the article and adds value to it, and helps the readers get more out of the post.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Top Five Predictions for 2014 in Advertising

Top Five Predictions for 2014 in Advertising | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices,
Michael Kristiansen's insight:

The move has been ongoing towards location based advertising on mobile for a while and is getting more effective all the time.  Being able to pick up buying signals and interpret sending highly relevant offers will help ads gain more acceptance as guide posts to what the buyer has already shown interest in.  What every marketer is after, is to deliver leads that convert to buyers for their clients.  The new year will bring realignment with content marketers looking to deliver high value content at just the right time.  Advertising based on first party customer data linking to location based data is going to fit right into well timed delivery of content a person wants with the kind of integrated call to action that helps convert to sales.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Top 10 WordPress Plugins That You Need To Be Using In 2014 - Jeffbullas's Blog

Top 10 WordPress Plugins That You Need To Be Using In 2014 - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
If you have a WordPress-powered website or blog, you’re always searching to innovate and optimize Here are top 10 Wordpress Plugins you should consider.
Michael Kristiansen's insight:

This is a Top 10 list of tools that make WordPress much more effective.  I have been using the 'all in one' seo plugin and just started using Yoast to try it out.  It is very good so far, and is the #1 plugin on the list. 

What I hadn't come across before is the WP Google Drive plugin that backs up files from your site.  Having a lot of experience using Google Drive and their office tools, I would definitely suggest giving it a try, I am doing that one for sure.

Now, the third plugin is called Ebyline, it's a system to pay contributors to your site through their payment system.  I will give that one a miss because I don't pay for content from freelancers.  If I change my mind one day, I now know a way to do that.

Using Google Analytics and Webmaster tools for optimizing your website usually means having to go those sites,  The fourth plugin is for staying on your site, and having a Google Analytics Dashboard within your site.  That looks like a great way to save some time.

Now, the fifth is a suggested social share plugin called Shareaholic.  It has a smart design and makes it very easy to share your content across social networks.  I like it, and some of my sites are using it.

Out of the bottom five, there's one I have not tried but will, it's called JM Twitter Cards.  It makes sharing media along with the tweet easier to do.

One of my favorite plugin resources and themes for WordPress is developed by WPSocial.  I like everything they've put out.  And they continue to support their plugins, which really is a big deal without charging for support.  As a member of WPSocial and having purchased and currently use and benefit from their plugins,  I think you could too.  Have a look, should you purchase using my affiliate link, I will earn some cash from your purchase.  I thank you if you do, and would be happy to give you a site analysis and proposal to help grow your online business.  Click Here for my affiliate url.



more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Twitter is changing, become public and is verging on visual. Here are 11 rules for powerful Twitter marketing to increase brand awareness, leads and sales.
Michael Kristiansen's insight:

Starting with your Twitter profile, people will check it out so they must know in a glance what you are about.  It does not take much work to make a good looking page with a few graphics that support your business or personal brand.

The next thing to check is to make sure you have links to your website, blog because people will want to know more about you before deciding to follow you.

It almost goes without saying, creating headlines is what it's all about, a great hook that grabs curiosity is critical.  Compelling headlines get the attention.  Now that visuals can be added, Twitter tweets will get favorited a lot more with an image, and they get a lot more retweets.

Get into using hashtags that many people would be searching under for the same topic as you are into.

Debate goes on about automating, but if you are going to run a serious Twitter marketing campaign, you have to take into account that your tweets will get buried in newsfeeds, so it is critical to post on a schedule that catches more people who will see it.

Certainly targeting an audience has crossed your mind because without doing that using Twitter will be like herding cats and become a big wasted investment.

Let's not forget @mentions because you'll get seen in their stream.  Sharing other people's content is a give to get proposition that works.

If you are not having fun, you're doing it wrong.  Have meaningful conversations throughout it all.  Just be persistant with delivering value and authenticity, and you'll see your business grow.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

8 Ways To Build Links With Twitter

8 Ways To Build Links With Twitter | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Since Rand discussed link building tactics last week, he decided to tackle the best methods that anyone can do. Rand has 8 tips on how you can build links using Twitter, yes Twitter!

Rand discusses what methods he sees generating links and how you can use them. We'd also love to hear how you are using Twitter to generate links and what you see the future of link building on Twitter will be.

Michael Kristiansen's insight:

I'm happy to see great content still ranking well, since this Casey Henry article was written in September 2011.  Maybe not so long ago but in internet time it's considered ancient....except for one thing, it is all relevant to today because links from high authority sites count heavily while junk links will practically make your site disappear in search results.  The effort is toward curating great content in a way that connects people to the central themes of the content, even being part of the content themselves.  Using Twitter to connect and build relationships, to notify parties when they're directly involved works today as well as using LinkedIn and Facebook to make those important contacts with the ones that have everything to gain by sharing the content.  The eight strategies are timeless and will work in the future because the linking is based on relationships first.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

5 Twitter Marketing Tactics for Building a Huge Fan Base - Jeffbullas's Blog

5 Twitter Marketing Tactics for Building a Huge Fan Base - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
So, what separates the superstars on Twitter from those that hover in the middle of the pack? Here are 5 Twitter marketing tactics to get fanatical followers
Michael Kristiansen's insight:

I think defining your audience is very important for most businesses, even if it means focusing different Twitter accounts on different audiences.  There are a few things mentioned that just seem to be common sense, such as like attracts like.  What I see is a give to get in Twitter.  Serve up great and relevant content that's helpful to your followers and they'll pass it on.  A little collaboration goes a long way in helping each other share content widely to a relevant audience.  The oint of Twitter is to have conversations develop among people truly interested in the topic at hand.


more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH]

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH] | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Are you tired of people telling you about how great mobile marketing is? Maybe you set up an email campaign and optimized it (sort of), but the return on investment was abysmal.
Michael Kristiansen's insight:

The infographic is an interesting look at what goes wrong when a mobile email campaign is not examined by each element and what every link leads to.  Mobile ready means a simple call to action is very clear and wherever that action leads to is also mobile ready.  It's true that in the first few seconds if there's anything illegible, interest is immediately lost for the negative feeling has set in that it's easier to delete and move on.  Desktop email is difficult enough, but it is pretty forgiving when compared to mobile ready email.  Just ask yourself where you think people are accessing their email from?  Either make the effort that every part of a mobile email campaign is optimized for mobile, or expect smaller open rates.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Five Trends That Will Significantly Shape Content Marketing In 2014

Five Trends That Will Significantly Shape Content Marketing In 2014 | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.
Michael Kristiansen's insight:

The five trends are really the markers that have been out there for some time that reinforce why content marketing of high quality content is the path to making search engines your best friend sending traffic your way.  Notice I did not say free traffic, because there is a lot of effort that goes into a content marketing strategy.  However, the overall cost of content marketing is reportedly more than 60% less than the traditional ways of marketing and media buys.  

The most interesting development in 2014 is how brands are integrating into high value content on high authority blogs.  Visuals is also an obviously very important, but it's the ease of shareability that makes some visuals better than the surge of infographics we've all seen.

Those websites that can cover their own niche with rich, engaging content are likely to build a much more trusted brand than those sites that allow a lot of irrelevant content to be posted.  This is why curation is so important, to bring in the best of the web of relevant content and add it to one's own original content.

The strategies necessary to run an effective content marketing campaign continually is here.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Google Webmaster Tools Now Provides More Specific Search Query Data

Google Webmaster Tools Now Provides More Specific Search Query Data | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.
Michael Kristiansen's insight:

For a solid website marketing web 2.0 strategy, understanding and utilizing the information provided in Webmaster tools is critical.  The growth in mobile use has meant there had to be better analytic tools to understand how an online business is doing.  It's very good to see Google Webmaster Tools improve accuracy and release mobile specific analytics.  

It also looks like webmaster is providing better organized information on keyphrases, the number of impressions and average position.  This has uncovered a possible bias for authority sites that receive far more impressions that make the average position mean a lot more than sites receiving few impressions, even when their position is number one.  This really shows how serious the stakes are to building up a site's authority based on its quality.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

How to Use Twitter Ads for More Exposure, Leads and Sales

How to Use Twitter Ads for More Exposure, Leads and Sales | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Here's how to use Promoted Tweets, Promoted Accounts and Lead Generation Cards to reach your audience on Twitter.
Michael Kristiansen's insight:

I'd like to say I don't know if Twitter advertising is good or not.  But I can only say I'm willing to give them another try.  About a year or so ago I did some Twitter ads, it was limited in targeting ability, but was affordable compared to Google adwords cost and clicks.  It worked for a few weeks fairly well, then my account started making no sense, numbers weren't adding up and click through rates went from good to not at all.  After clearing up some overbilling issue, I tried again and nothing seemed to be working right.  It's been a long time now, I started not long after they began their ad program so I'll give them a little benefit of the doubt, because when it worked it worked really well.  Now that Twitter ads have better targeting and other interesting changes to increase visibility, I will put my toe back in the water and let you all know if things are decidedly better.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Hermès rethinks winter catalogs with narrative video - Luxury Daily - Internet

Hermès rethinks winter catalogs with narrative video - Luxury Daily - Internet | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Family-owned leather goods maker Hermès is simulating the anticipation of waiting for a package by creating a narrative for its winter 2013 catalog.

Hermès enthusiasts can follow the story through a link on the brand’s Facebook page where a video on the landing page shares a story with a catalog.

Michael Kristiansen's insight:

This is a pretty good way to use video marketing to solve a problem while building a larger following.  Creating anticipation for a seasonal catalog was solved through story telling.  Syndicating the story across social media networks helped get in front of fans willing to share the story with others about the coming catalog.  The video style is a set of photos with a voice over narrative, with some text on the pics that support the theme.  The best way to set up storytelling is using a story board that makes it easy to shift frames around to give the most clarity for the intended marketing message.  This campaign is targeted to their fanbase with suggestions to share with their friends.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight

Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
In 2008, Mark Zuckerberg laid out his theory...
Michael Kristiansen's insight:

Have you been enjoying the use of your Facebook Newsfeed?  This article was recently picked up by Entrepreneur.com, so with a couple of influential sites sharing this, it's a pretty fair question to ask whether the FB newsfeed is an important source to catch up with friends, family, acquaintances and other areas of interest.  Or has the sheer size of your newsfeed gotten to the breaking point of too much stuff.  Facebook attempted to hack the newsfeed to push up what is important to you and push down what's not as important.  It might have worked if people got into fiddling with the 'dials' that filter.  And, mucking up the gears with sponsored types of ads in our newsfeeds has turned out to be a questionable content marketing practice.  Is targeted muck meant to grease the wheels of the newfeed to be more interesting, or is it muck that mucks things up?

I can freely admit that my newsfeed is so overrun with 'stuff' it's been rare I ever take any time more to skim across it once in a while.  If someone close to me wants me to see something, messaging bypasses all interference and I get to it quickly.  There are other aspects of Facebook that I use.  Finding interest groups I like to be part of is one.  Fanpages that help an online business communicate better with their customers and clients helps everyone. 

Though we like Facebook for what we get out of it, our smartphones are easier to use with apps and is more assuring that what we send won't get lost in a flood of information.  So, to keep from losing out, Facebook buys their way into mobile to maintain it's leadership position in our lives.


more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Mapping the Next Frontier in Brand Storytelling - Business 2 Community

Mapping the Next Frontier in Brand Storytelling - Business 2 Community | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Michael Kristiansen's insight:

Still, a great story sticks, something people can take away and remember. Content marketing is all about storytelling, delivering engaging, informative content people want and are actively looking for.


Your brand has to have relevancy to the story, or else all that's remembered is the story.  I'm thinking that a great story can be told in 'chapters' just as a book, so product placement may happen and be handled differently depending on the chapter.  Tell your story through a series of videos and you have content that will stick around longer and be consumed by more people.  I think having a call to action, no matter how modest or direct, should be offered within each story segment.  If the story sticks, it will get shared more, and with good optimzation, can show up well in YT and Google search.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

News Corporation: News Corp Acquires Social News Agency Storyful

News Corporation: News Corp Acquires Social News Agency Storyful | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
An independent investment publication of Interviews with Company CEOs, Money Managers, and Wall Street Analysts.
Michael Kristiansen's insight:

Storyful, the first social news agency with the ability to verifiy news through the noise of social media will now become a key for News Corp to use its expertise and enhance Storful's video products and services to meet the media needs of many organizations.  In return, News Corp will get the assistance  it needs to drive social engagement and revenue. 

more...
No comment yet.