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Google Webmaster Tools Now Provides More Specific Search Query Data

Google Webmaster Tools Now Provides More Specific Search Query Data | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.
Michael Kristiansen's insight:

For a solid website marketing web 2.0 strategy, understanding and utilizing the information provided in Webmaster tools is critical.  The growth in mobile use has meant there had to be better analytic tools to understand how an online business is doing.  It's very good to see Google Webmaster Tools improve accuracy and release mobile specific analytics.  

It also looks like webmaster is providing better organized information on keyphrases, the number of impressions and average position.  This has uncovered a possible bias for authority sites that receive far more impressions that make the average position mean a lot more than sites receiving few impressions, even when their position is number one.  This really shows how serious the stakes are to building up a site's authority based on its quality.

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How to Use Twitter Ads for More Exposure, Leads and Sales

How to Use Twitter Ads for More Exposure, Leads and Sales | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Here's how to use Promoted Tweets, Promoted Accounts and Lead Generation Cards to reach your audience on Twitter.
Michael Kristiansen's insight:

I'd like to say I don't know if Twitter advertising is good or not.  But I can only say I'm willing to give them another try.  About a year or so ago I did some Twitter ads, it was limited in targeting ability, but was affordable compared to Google adwords cost and clicks.  It worked for a few weeks fairly well, then my account started making no sense, numbers weren't adding up and click through rates went from good to not at all.  After clearing up some overbilling issue, I tried again and nothing seemed to be working right.  It's been a long time now, I started not long after they began their ad program so I'll give them a little benefit of the doubt, because when it worked it worked really well.  Now that Twitter ads have better targeting and other interesting changes to increase visibility, I will put my toe back in the water and let you all know if things are decidedly better.

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Hermès rethinks winter catalogs with narrative video - Luxury Daily - Internet

Hermès rethinks winter catalogs with narrative video - Luxury Daily - Internet | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Family-owned leather goods maker Hermès is simulating the anticipation of waiting for a package by creating a narrative for its winter 2013 catalog.

Hermès enthusiasts can follow the story through a link on the brand’s Facebook page where a video on the landing page shares a story with a catalog.

Michael Kristiansen's insight:

This is a pretty good way to use video marketing to solve a problem while building a larger following.  Creating anticipation for a seasonal catalog was solved through story telling.  Syndicating the story across social media networks helped get in front of fans willing to share the story with others about the coming catalog.  The video style is a set of photos with a voice over narrative, with some text on the pics that support the theme.  The best way to set up storytelling is using a story board that makes it easy to shift frames around to give the most clarity for the intended marketing message.  This campaign is targeted to their fanbase with suggestions to share with their friends.

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Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight

Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
In 2008, Mark Zuckerberg laid out his theory...
Michael Kristiansen's insight:

Have you been enjoying the use of your Facebook Newsfeed?  This article was recently picked up by Entrepreneur.com, so with a couple of influential sites sharing this, it's a pretty fair question to ask whether the FB newsfeed is an important source to catch up with friends, family, acquaintances and other areas of interest.  Or has the sheer size of your newsfeed gotten to the breaking point of too much stuff.  Facebook attempted to hack the newsfeed to push up what is important to you and push down what's not as important.  It might have worked if people got into fiddling with the 'dials' that filter.  And, mucking up the gears with sponsored types of ads in our newsfeeds has turned out to be a questionable content marketing practice.  Is targeted muck meant to grease the wheels of the newfeed to be more interesting, or is it muck that mucks things up?

I can freely admit that my newsfeed is so overrun with 'stuff' it's been rare I ever take any time more to skim across it once in a while.  If someone close to me wants me to see something, messaging bypasses all interference and I get to it quickly.  There are other aspects of Facebook that I use.  Finding interest groups I like to be part of is one.  Fanpages that help an online business communicate better with their customers and clients helps everyone. 

Though we like Facebook for what we get out of it, our smartphones are easier to use with apps and is more assuring that what we send won't get lost in a flood of information.  So, to keep from losing out, Facebook buys their way into mobile to maintain it's leadership position in our lives.


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Mapping the Next Frontier in Brand Storytelling - Business 2 Community

Mapping the Next Frontier in Brand Storytelling - Business 2 Community | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Michael Kristiansen's insight:

Still, a great story sticks, something people can take away and remember. Content marketing is all about storytelling, delivering engaging, informative content people want and are actively looking for.


Your brand has to have relevancy to the story, or else all that's remembered is the story.  I'm thinking that a great story can be told in 'chapters' just as a book, so product placement may happen and be handled differently depending on the chapter.  Tell your story through a series of videos and you have content that will stick around longer and be consumed by more people.  I think having a call to action, no matter how modest or direct, should be offered within each story segment.  If the story sticks, it will get shared more, and with good optimzation, can show up well in YT and Google search.

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News Corporation: News Corp Acquires Social News Agency Storyful

News Corporation: News Corp Acquires Social News Agency Storyful | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
An independent investment publication of Interviews with Company CEOs, Money Managers, and Wall Street Analysts.
Michael Kristiansen's insight:

Storyful, the first social news agency with the ability to verifiy news through the noise of social media will now become a key for News Corp to use its expertise and enhance Storful's video products and services to meet the media needs of many organizations.  In return, News Corp will get the assistance  it needs to drive social engagement and revenue. 

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10 Top Tips to Grow Your Email List - Jeffbullas's Blog

10 Top Tips to Grow Your Email List - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Many bloggers have realised that they have forgotten something. The art and science of building an email list. Here are 10 top tips to grow your email list
Michael Kristiansen's insight:

Interesting that email marketing still tops likes, shares, etc.  It makes sense that email has the advantage.  People already trust you enough to get your email messages, while social likes and shares, only lead up to a closer relationship.  One carries offers, the other are just indicators that a closer relationship is possible.  There are great tips in the details of the article, be sure to go through it.  One of the points made is if people are willing to fill out more fields, they're qualifying themselves more.  This works for consultation sales where understanding what a person wants is more complex than a free ebook offer.  However, stats show many businesses who drop a field or two in a form see results go up.  I think that's true for most.

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How content is changing the world of marketing and how to capitalise on it

How content is changing the world of marketing and how to capitalise on it | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
We are consuming more content than ever before. 82 per cent of smartphone users now have their phone within arm’s reach most of the time,...
Michael Kristiansen's insight:

Really a brilliant outlook on how content has changed, will continue to affect marketing efforts moving forward.  How to gain from it though is a new challenge every day.  I like the insight of looking first at what you want to accomplish with content and ask the question 'does the content marketing do this?', is a way to focus on the end result.  

The fact is people drive content, making their own choices.  This means finding ways to identify with the aspirations of each person.  Red Bull Media has done this successfully.  They sell the lifestyle and not the drink.

Content must: attract new customers and retain existing, increase sales and reduce cost per sale.  These business objectives have everything to do with delivering high value content people want to enjoy and engage with.  

Content has gone multi channel.  Part of the solution to delivering content people want to find, is being able to keep choose the right channels your business can maintain a strong presence on.  To discover this, it's good to create many different web assets and use cost saving sydication for distribution.... then take stock of audience engagement.

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Big Idea 2014: The New Marketing Triad

Big Idea 2014: The New Marketing Triad | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
This post is part of a series in which LinkedIn Influencers pick one big idea that will shape 2014. See all the ideas here.A social content expert, research ninja and advertising specialist walk into
Michael Kristiansen's insight:

Roles are adjusting to more of a blended role of social content marketers and advertising specialists becoming the 'chief content officer'.  The type of person who excels will be master of serveral disciplines, content marketing, direct response, paid media, social engagement.  My favoite company that dominated their niche, did it by becoming their own media company focusing on aligning their product with a lifestyle, RedBull.  Other successful companies get their through social content with sales demos that entertain and inform, or great how-to videos, using social platforms.  Expect change for marketing teams in the next year.  The synergy of skills will make for new winning marketing campaigns.

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Self-Publishing Cage Match: Amazon vs Independent Sales Platforms

Self-Publishing Cage Match: Amazon vs Independent Sales Platforms | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Honest Video Training for Online Business Builders
Michael Kristiansen's insight:

Publishing a book about a topic you have expertise in is certainly going to be helpful in more ways than just book sales revenue.  What to take from this fizzle.co article are the resources mentioned that you may not know offer solutions to self publishing.  Amazon has it's rules and formatting for Kindle is best done with custom software, I can tell you it is a big time saver all the way to submission of the final draft.  Regardless where you publish to, and it is a good idea to get your content on your website and other relevant platforms.  Just as it is promoting your own website, it is the same for your book publishing. A good reason to publish is sharing high value content that can benefit others, while it helps strengthen your authority for others to take notice.  Neither Amazon or other digital publishing platforms promote your book.  It is up to you to gather an army of supporters to edify your work and purchase themselves.

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Why this video is going to kill it on social media

Why this video is going to kill it on social media | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Social media marketing engagement is won most often with visual content rather than text-based posts.
Michael Kristiansen's insight:

Yes, I would think nearly all marketing pros would agree that images and video increase visitor interest and invite engagement....compared to all text content.  What is a little surprising is the stat regarding businesses pulling back 8 percent with images in Q3 2013.  The other point is that brands have produced less online video than the year before.  What it could mean is businesses and brands are willing to  put more resources into video and are getting longer returns from their video.  Nothing wrong with effectiveness lasting longer.  However, the big brands are moving ahead with video series campaigns in order to continue their dominance.  Should small to medium businesses desire to gain ground come up with a video campaign series that can increase their visibility and market share?  I believe so, just use affordable web video production and use sparingly high end video production.  What do you think?

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Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study] | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person was exposed to both paid search ads and Facebook ads from the same brand, it saw a lift in ROI for several key metrics.
Michael Kristiansen's insight:

This is something I thought was possible but I had no empirical proof other than the desire to give this marketing advertising strategy a try. It just seemed to me to be an underlying synergy of the two platforms creating a greater result than either could singularly.  The bottom line is a lower customer acquisition cost even though two ad platforms are being used instead of one.  The effect is  a higher brand awareness in a shorter period of time.  Can't wait to put the strategy to work and see greater return on ad spend.

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7 Simple Tips To Increase Online Sales That You Can Implement Right Now

7 Simple Tips To Increase Online Sales That You Can Implement Right Now | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
So you want to sell more online? Good news, customers want to buy more online.  E-commerce sales in the US rose by $33 billion from 2011 to 2012.
Michael Kristiansen's insight:

If you sell online, be sure your website loads fast on any mobile device, and optimized to operate easily (meaning no pinching or scrolling around to center anything).  There's very good advice on getting through web development by creating a singular e-commerce goal and putting resources to work in the right places.  What used to be a unique selling proposition, free shipping and video aimed at selling in an entertaining way, have become norms that shoppers expect.  Expect to be shopped on price especially if your site charges for shipping.

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Web Content Writing, Write for the Funnel

Web Content Writing, Write for the Funnel | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Find the weak spots in your marketing funnel and strengthen them. Writing web content with the funnel in mind increases leads and sales.
Michael Kristiansen's insight:

The first tip is about raising awareness at the top of the funnel.  What that equates to is search friendly blog content that visitors find to be excellent and determined to share.  The other part of great content to act as a magnet, the call to action must be present and effectively convert.  Part of this first tip mentions to take the time and make a great effort to guest post on other sites that rank highly.  The links back to your site strengthen ranking results. 

The helpful tips are well defined, and center around producing top quality content, optimizing and syndicating well.

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Marketers Learn to Play by Facebook's Changing Rules

Marketers Learn to Play by Facebook's Changing Rules | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Facebook relies on two distinct sets of consumers -- advertisers and users -- and it has to please both of them.
Michael Kristiansen's insight:

Serving advertisers and users is admirable, but what the heck does that mean.  It has always been an eye to profits first world no matter the medium.  Nothing wrong with that when profits are predicated on delivering the highest quality at the best price.  But....'best price' can mean different things to each party involved, the platform, the advertiser and the user.   Once advertisers feel being gamed to the point of risky returns, they will pull back.  The platform, Facebook in this case is out to control the spigot, the flow of potential business advertisers can have by controling organic traffic and paid traffic.  It has been for a while a pay to play game where the more you pay, the more 'free' organic traffic you will receive.  Aren't algorythms great!  The mistakes that caused MySpace to lose its leading marketshare can be attributed to not being able to control spammy content that ruined the user experience and targeted traffic wasn't very accurate.  Hence the high scrutiny of what gets through the Newsfeed and raising the cost to advertisers for market reach that does have higher value targeting included.

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Plus Your Business! - Community - Google+

Plus Your Business! - Community - Google+ | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

We have assembled a world class team to cater for all G+ needs for businesses small or large. . As such, over the coming years we look forward to helping you to use Google products and services to transform your business or organization, including exclusive articles and videos.....

Michael Kristiansen's insight:

I want to share an excellent resource for understanding and using Google+ to help grow your business.  This is a community of great people that have come together to provide the best of the best information on Google+.   Martin Shervington, 'Plus Your Business!’ agency and community manager makes it very clear self promoting your business will get you booted out quickly.  Afterall, this is Martin's agency designed to help those who ask for help and help those purely here to learn and implement Google+ hints and tips themselves.

There are a lot of new things Google has done recently to make Google+ a real asset for businesses in a way that Facebook and LinkedIn do not.  You'll soon understand the importance of blending social and search together and the positive growth in store for your business by getting into Google+ at a deeper level than the other platforms.  Every business is different, Google+ stands to help most businesses across the board, while other social network platforms may help specific businesses more than others. 

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The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community

The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However,

Michael Kristiansen's insight:

Are there common threads between 50 experts sharing where they think content marketing is heading?  The trend for higher quality content will raise competition.  Video will become more concise in message delivery to out do text content.  Companies will initiate their own content publishing to become mini media powerhouses.  These seem to be well agreed upon future strategies that have already taken  hold.

One I think will garner a lot of interest are video memes, taking picture memes to a new level of inspiration.  Creativity as a skill will be much more in demand.

Where it comes to specific interests, or niches, people are wanting valuable well researched content, and longer form content will have  found its rightful place.

One thing I think will begin to slowly change in 2014 is the use of content marketing to build an opt-in list off of one piece of content being offered.  The ability to pass protect any content will lead to offering a lot more value through membership to a site with access to members only content.

I think Kurt Andersen (#33) has the most focused view of content marketing as the door opener enabling reps to have relevant conversations with potential clients who've been moved a step closer by well timed delivery of high value content.  All tied to sales outcomes.

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Google Has A Lot To Say About Duplicate Content These Days

Google Has A Lot To Say About Duplicate Content These Days | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Duplicate content has been an issue in search engine optimization for many years now, yet there is still a lot of confusion around what you …
Michael Kristiansen's insight:

It's great to see a sensible approach to duplicate content that only penalizes the spammy stuff and leaves your boilerplate type of pages, like terms and conditions and other legal notice pages that may seem to be used elsewhere.  Nothing in thge article points to curation being dupicate content.  Mainly because it's high quality content being shared and attrubuted to the original article.  What does make a post more valuable is writing  in-depth .  Content marketing using curation is more valuable when an overview goes over the article and adds value to it, and helps the readers get more out of the post.

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Top Five Predictions for 2014 in Advertising

Top Five Predictions for 2014 in Advertising | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices,
Michael Kristiansen's insight:

The move has been ongoing towards location based advertising on mobile for a while and is getting more effective all the time.  Being able to pick up buying signals and interpret sending highly relevant offers will help ads gain more acceptance as guide posts to what the buyer has already shown interest in.  What every marketer is after, is to deliver leads that convert to buyers for their clients.  The new year will bring realignment with content marketers looking to deliver high value content at just the right time.  Advertising based on first party customer data linking to location based data is going to fit right into well timed delivery of content a person wants with the kind of integrated call to action that helps convert to sales.

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26 Ways to Make Pinterest Work for Your Business

26 Ways to Make Pinterest Work for Your Business | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Check out these Pinterest marketing tips and try a few. See which ones resonate best with your business and adjust your Pinterest strategy accordingly.
Michael Kristiansen's insight:

Pinterest is great for drawing traffic through image marketing.  I say image marketing because there are pics that people will love to share and optimizing for search is quite easy.  To think, Debbie Hemley, author, has made it far easier to put Pinterest to work with her list of 26 ways to promote your business.  Simple idea of putting a pin it hover button on the images on your website and blog.  Some of the tips are just what you should be doing when blogging, for example, building relationships with influencers.  Another idea is borrowed from Facebook.  People should not be using their personal page for business, it breaks FB terms of use but many people do it and nothing seems to happen.....until one day it all goes badly for them.  It is suggested to turn your personal Pinterest page into a business page, now that seems reasonable enough without causing problems. 

There definitely is a lot of improvements that have been made for making Pinterest a top choice social network to be using.  There are interesting stats out that show the site to be a very good lead generator.

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Olivier Milo's curator insight, December 19, 2013 4:18 AM

Plenty of tips for a single post !

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Podcast: Jonah Berger on how to craft contagious content

Podcast: Jonah Berger on how to craft contagious content | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

There’s science behind word of mouth, according to Jonah Berger, author and associate professor at the University of Pennsylvania’s Wharton School of Business. Science that can’t guarantee you a viral hit, but can help you get more people to share your stuff.

There’s science behind word of mouth, according to Jonah Berger, author and associate professor at the University of Pennsylvania’s Wharton School of Business. Science that can’t guarantee you a viral hit, but can help you get more people to share your stuff. - See more at: http://wordofmouth.org/blog/podcast-jonah-berger-on-how-to-craft-contagious-content#sthash.NycPAfhJ.dpuf
There’s science behind word of mouth, according to Jonah Berger, author and associate professor at the University of Pennsylvania’s Wharton School of Business. Science that can’t guarantee you a viral hit, but can help you get more people to share your stuff. - See more at: http://wordofmouth.org/blog/podcast-jonah-berger-on-how-to-craft-contagious-content#sthash.NycPAfhJ.dpuf
Michael Kristiansen's insight:

The book 'Contagious, Why Things Catch On' is well worth the read, with great stories of success and massive fails.  The science part is broken down into six areas called STEPPS.  It really is a balance of recognizing what affects word of mouth marketing as derived from when a video goes viral.  Emotion is a big key and understanding why people share can lead you to doing all the right things.  Even the right things may not push a viral video success.  There is the art of it all that throws the science to the wind.

There’s science behind word of mouth, according to Jonah Berger, author and associate professor at the University of Pennsylvania’s Wharton School of Business. Science that can’t guarantee you a viral hit, but can help you get more people to share your stuff. - See more at: http://wordofmouth.org/blog/podcast-jonah-berger-on-how-to-craft-contagious-content#sthash.NycPAfhJ.dpuf
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Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars | TechCrunch

Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars | TechCrunch | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
"Avoid saying anything negative about YouTube – leave the impression of the user experience up to them" Facebook tells its adtech partners in a leaked,..
Michael Kristiansen's insight:

This is in-depth information about the coming video platform changes Facebook is undertaking.  The reach and targeting do look superior to the splintered TV market and the different way Facebook will be delivering video advertising.  We are all pretty familiar with the ad overlays that get pushed on us by YouTube, where we have to click to close the interrupting ad.  This could be a strong point for Facebook's approach to make watching video ads voluntary instead of forced as YouTube does.  The drawback in analytics.  Facebook must provide important analytics in order to match YouTube's ability to deliver critical information.

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Mapping the Next Frontier in Brand Storytelling

Mapping the Next Frontier in Brand Storytelling | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
While organizations continue to pour resources into content marketing, there are tremendous gaps in talent, technology and strategy holding back the industry - and possibly your business. Find out ...
Michael Kristiansen's insight:

This comes down to methodology that helps businesses measure return on investment.  Content calendars devised to match historical and search patterns, combining contextual content with calls to action, and improving consumer experience in real time with interactive tools.  Just a few attributes that a technical content marketer has.  These activities will help brands deliver content people will develop brand affinity for and increase sales.  There are higher costs in bringing the science and art of content marketing together for measurable results.  For the small to medium businesses cost factors in quickly, ROI must have a more immediate impact.  What I've found working is content curation with strong insights making the content more relevant, and measuring daily results using Alexa.com to watch client sites jump over thousands of sites each day.  Then, asking new potential clients how they found my client's website.  Doing so gives a practical measure of how content helped the website get found and draw new business.

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The Mindset that Makes Online Marketing Work

The Mindset that Makes Online Marketing Work | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, but that ended up giving me a huge advantage.
Michael Kristiansen's insight:

I've wondered how to explain to people that content marketing is all the online marketing disciplines in one.  It seems to be one person thinks they need SEO, someone else thinks their site needs social media marketing.  The reality is all these tactics center around content.  It is content that holds and grows an audience.  So solutions must be about producing valuable information that inspires through emotion, and leads the way to improve lives through the experience that your solution provides.  Persuasive content will get shared and will show up in search results thereby growing long term business growth.  Think of social media marketing as amplification, which Google will pick up on to determine content quality.  Still, search engines need a little help determining relevant content, so a little tweaking of title, description and on-page optimization is helpful, but should not be overdone.

Tlhe difference between the old way of buying an audience and the new way of building an audience means the business must become more of its own 'media company'.  The most successful business come media company is 'Red Bull'.  They appeal and sell a lifestyle their audience aspires to, and that moves a lot of product!

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2014 SEO Playbook: On-Page Factors

2014 SEO Playbook: On-Page Factors | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me the perfect outline for the 2014 playbook, the Periodic Table of SEO Success Factors.
Michael Kristiansen's insight:

Many clients think in terms of SEO as optimizing meta information behind the scene for what shows up as titles and descriptions that may be used in search listings.  What is not always thought about is the page structure and content on the pages that must satisfy web visitors and search engines.  The 2014 SEO Playbook is a very good read on the importance of on-page factors that deal with the content and the code structure.  What I like most is advice to put some meat on the bones and not pass off a top ten list that's no more than some thumbnail pics and links to an ecommerce page.  The point being made is to put thoughtful content that is of high value to the readers, and back up opinions made with facts.  All the other points such as content that interests visitors enough to stay much longer on the website.  Publishing new and fresh content on a consistent basis is what it takes to build audience and search ranking.

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