Buyer Traffic Gen...
Follow
Find
1.5K views | +15 today
Buyer Traffic Generation | Content & Video Marketing | SEO
Your new post is loading...
Scooped by Michael Kristiansen
Scoop.it!

The New iPhone Feature That Could Change Your Mobile Content Strategy

The New iPhone Feature That Could Change Your Mobile Content Strategy | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Imagine being able to reach out to your target audience with useful product information or a discount right when and where they're making a purchase decision. Content marketers will soon have the a...
Michael Kristiansen's insight:

What do you think will change with smartphones able to receive information from physical sensors near you? Content marketers could now deliver in real time, valuable information to influence a purchase decision.  In store shopping could be full of interaction and engagement via your phone.  I for one would like to know where the closest open parking spot is, or one is opening up nearest me. There is an app in beta testing that will tell you where things are in  major grocery stores, now it's going to be possible to deliver me a discount for purchasing today.  

The uses of iBeacon, Apple's version, is being experimented with at Citi Field in Queens, New York.  From providing a video about the place, to delivering hot dog coupons, to probably guide you to your seat, are ways micro location technology can be used for delivering high value content at the point it's most useful.

There are endless uses for content marketing purposes that rely on the one most important attribute, that is increasing engagement with content that is most useful at the location it is delivered.

When I think of shopping for groceries and non perishables, it is not anything I look forward to doing in the first place, it's a necessary chore, like pulling weeds (which I look at as forced exercise).  Now, I am seriously looking at joining http://myfreedomshopper.com so I can purchase online in a fraction of the time, spend nothing on gas, and have my shopping order delivered with a ten percent discount.  Perhaps I will enjoy receiving relevant content at a ball game and not miss it at all in the grocery store or Walmart or Target or.......

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

29 Free Marketing Tools To Improve Your Work Today

29 Free Marketing Tools To Improve Your Work Today | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.
Michael Kristiansen's insight:

Gaining attention for your business website is a lot of times made easier with tools, software or plugins that automate some repetitive functions, or update your site in some way.  Problems appear when that free marketing tool is not really free and you decide the benefit is not worth the cost of upgrading.  First problem is it was supposed to leverage your time and it doesn't.  Second problem could develop by trying to delete the software, and it deletes something another program uses.  


Now, there are truly free tools well worth getting familiar with such as Google Scholar for content research.  Or, Moz's Open Site Explorer to help discover linking opportunities and who your competition is linking to.


Other 'free tools' come with subscription forms in order to access the tool.  Hubspot is very good at this, providing great headlines for white papers and tools that are helpful to site owners and web developers while helping to establish an authoritative relationship at the same time.  For instance, their ideation tool Blog Topic Generator.  Certainly helpful if you're running out of what to talk about.  However, Portent's Content Idea Generator may return something more creative to talk about. Besides, it's fun.


Another relationship building tool Internet Marketing Ninjas offer, is an onpage optimization tool.  There are quite a few more 'free' marketing tools that really help gather useful information to implement into your content marketing strategy.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

How To Emotionally Appeal To Readers And Google Rewards You

How To Emotionally Appeal To Readers And Google Rewards You | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
When it comes to blogging, we’re all familiar with the popular site, Buzzfeed — the site that’s known for popping up in your Facebook news feed 30 times a
Michael Kristiansen's insight:

Balancing what a search engine deems important and what readers will immediately respond to starts with your Title and Headlines.  Though H1 tags aren't mentioned, they follow the same balance between users and search.  Emotional titles draw interest, and so does high curiosity.  The top ten list is a favorite device for titles and letting readers know, they're in for a treat that can save time and inform.  The versus strategy is very much a comparison type of title meant to evoke the question of 'which is better' if you as a source are to be trusted.  I like how to guides as there's more thought that goes into the process of organizing information into a usable package.  And, comparisons can be for multiple products or services, a great device for setting yourself up as an authority and judge based on the work you've put into the content.  These are basic tools in a blogger's tool chest that help with the content production structure.  It still comes down to evoking an emotional trigger and matching well with search engines.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

LinkedIn Acquires Bright.com To Improve Content Marketing With Best Job Matching Technology

LinkedIn Acquires Bright.com To Improve Content Marketing With Best Job Matching Technology | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Eduardo Vivas is on a roll. On Thursday, LinkedIn announced that it was acquiring his startup, Bright.com, for $120 million.
Michael Kristiansen's insight:

A couple of years ago now, LinkedIn bought SlideShare , an incredible high authority site for content marketing publishers to display high value content.  Now, Bright.com is acquired for a very importance that reaches into the core of LinkedIn's business model, that is being the top site for finding jobs and recruiters screening for talent.  What Bright.com brings, is technology that is the very best at matching individuals with the kind of jobs they are likely to excel in for employers and the individual.  How LinkedIn will roll this out, my guess it could be monetized as a critical tool that recruiters would find very beneficial and willing to subscribe to.  It's interesting how improving the use of big data keeps spinning off valuable uses, like this one that could help the overall economy by helping households and employers match up best for each other.  One of the problems is employers are having difficulty finding qualified personnel while qualified people are seeing their resumes getting overlooked.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

How to Build a Lucrative Asset While You Make it Rain

How to Build a Lucrative Asset While You Make it Rain | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
In the days before the Internet, if you wanted to create and distribute any kind of content on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors. Only a very privileged few had the resources […]
Michael Kristiansen's insight:

This has an audio with the transcript to follow.  Why I want share this with you and all my clients is because the concept of treating your business online as a media company means more value is added to your business everyday.  The bottom line is owning your own media means owning the intellectual property rights.  As an asset, this approach adds the possibility of licensing your content.  The example of having a business page on Facebook as the destination page for your business is like being a sharecropper.  Facebook has made it so you have to pay to reach all of your own fans.  They control the spigot.  Having a presence on Facebook is important for drawing fans to your owned web assets and building your own list of subscribers.  

A very successful  business that has become a media company is Red Bull.  They are producing great videos that show a lifestyle that identifies with their product.  

It takes organizing and developing stories that support your product or service. Great stories get shared and stick, while marketing and advertising has a shorter shelf life. Think longer term like P&G did and like Red Bull is doing now.


more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Top 10 WordPress Plugins That You Need To Be Using In 2014 - Jeffbullas's Blog

Top 10 WordPress Plugins That You Need To Be Using In 2014 - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
If you have a WordPress-powered website or blog, you’re always searching to innovate and optimize Here are top 10 Wordpress Plugins you should consider.
Michael Kristiansen's insight:

This is a Top 10 list of tools that make WordPress much more effective.  I have been using the 'all in one' seo plugin and just started using Yoast to try it out.  It is very good so far, and is the #1 plugin on the list. 

What I hadn't come across before is the WP Google Drive plugin that backs up files from your site.  Having a lot of experience using Google Drive and their office tools, I would definitely suggest giving it a try, I am doing that one for sure.

Now, the third plugin is called Ebyline, it's a system to pay contributors to your site through their payment system.  I will give that one a miss because I don't pay for content from freelancers.  If I change my mind one day, I now know a way to do that.

Using Google Analytics and Webmaster tools for optimizing your website usually means having to go those sites,  The fourth plugin is for staying on your site, and having a Google Analytics Dashboard within your site.  That looks like a great way to save some time.

Now, the fifth is a suggested social share plugin called Shareaholic.  It has a smart design and makes it very easy to share your content across social networks.  I like it, and some of my sites are using it.

Out of the bottom five, there's one I have not tried but will, it's called JM Twitter Cards.  It makes sharing media along with the tweet easier to do.

One of my favorite plugin resources and themes for WordPress is developed by WPSocial.  I like everything they've put out.  And they continue to support their plugins, which really is a big deal without charging for support.  As a member of WPSocial and having purchased and currently use and benefit from their plugins,  I think you could too.  Have a look, should you purchase using my affiliate link, I will earn some cash from your purchase.  I thank you if you do, and would be happy to give you a site analysis and proposal to help grow your online business.  Click Here for my affiliate url.



more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Twitter is changing, become public and is verging on visual. Here are 11 rules for powerful Twitter marketing to increase brand awareness, leads and sales.
Michael Kristiansen's insight:

Starting with your Twitter profile, people will check it out so they must know in a glance what you are about.  It does not take much work to make a good looking page with a few graphics that support your business or personal brand.

The next thing to check is to make sure you have links to your website, blog because people will want to know more about you before deciding to follow you.

It almost goes without saying, creating headlines is what it's all about, a great hook that grabs curiosity is critical.  Compelling headlines get the attention.  Now that visuals can be added, Twitter tweets will get favorited a lot more with an image, and they get a lot more retweets.

Get into using hashtags that many people would be searching under for the same topic as you are into.

Debate goes on about automating, but if you are going to run a serious Twitter marketing campaign, you have to take into account that your tweets will get buried in newsfeeds, so it is critical to post on a schedule that catches more people who will see it.

Certainly targeting an audience has crossed your mind because without doing that using Twitter will be like herding cats and become a big wasted investment.

Let's not forget @mentions because you'll get seen in their stream.  Sharing other people's content is a give to get proposition that works.

If you are not having fun, you're doing it wrong.  Have meaningful conversations throughout it all.  Just be persistant with delivering value and authenticity, and you'll see your business grow.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

8 Ways To Build Links With Twitter

8 Ways To Build Links With Twitter | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Since Rand discussed link building tactics last week, he decided to tackle the best methods that anyone can do. Rand has 8 tips on how you can build links using Twitter, yes Twitter!

Rand discusses what methods he sees generating links and how you can use them. We'd also love to hear how you are using Twitter to generate links and what you see the future of link building on Twitter will be.

Michael Kristiansen's insight:

I'm happy to see great content still ranking well, since this Casey Henry article was written in September 2011.  Maybe not so long ago but in internet time it's considered ancient....except for one thing, it is all relevant to today because links from high authority sites count heavily while junk links will practically make your site disappear in search results.  The effort is toward curating great content in a way that connects people to the central themes of the content, even being part of the content themselves.  Using Twitter to connect and build relationships, to notify parties when they're directly involved works today as well as using LinkedIn and Facebook to make those important contacts with the ones that have everything to gain by sharing the content.  The eight strategies are timeless and will work in the future because the linking is based on relationships first.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

5 Twitter Marketing Tactics for Building a Huge Fan Base - Jeffbullas's Blog

5 Twitter Marketing Tactics for Building a Huge Fan Base - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
So, what separates the superstars on Twitter from those that hover in the middle of the pack? Here are 5 Twitter marketing tactics to get fanatical followers
Michael Kristiansen's insight:

I think defining your audience is very important for most businesses, even if it means focusing different Twitter accounts on different audiences.  There are a few things mentioned that just seem to be common sense, such as like attracts like.  What I see is a give to get in Twitter.  Serve up great and relevant content that's helpful to your followers and they'll pass it on.  A little collaboration goes a long way in helping each other share content widely to a relevant audience.  The oint of Twitter is to have conversations develop among people truly interested in the topic at hand.


more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH]

7 Ways to Run an Unsuccessful Mobile Email Campaign [INFOGRAPH] | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Are you tired of people telling you about how great mobile marketing is? Maybe you set up an email campaign and optimized it (sort of), but the return on investment was abysmal.
Michael Kristiansen's insight:

The infographic is an interesting look at what goes wrong when a mobile email campaign is not examined by each element and what every link leads to.  Mobile ready means a simple call to action is very clear and wherever that action leads to is also mobile ready.  It's true that in the first few seconds if there's anything illegible, interest is immediately lost for the negative feeling has set in that it's easier to delete and move on.  Desktop email is difficult enough, but it is pretty forgiving when compared to mobile ready email.  Just ask yourself where you think people are accessing their email from?  Either make the effort that every part of a mobile email campaign is optimized for mobile, or expect smaller open rates.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Five Trends That Will Significantly Shape Content Marketing In 2014

Five Trends That Will Significantly Shape Content Marketing In 2014 | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
In 2014, content marketing can be expected to run with the crown and be officially appointed the king of the web. Here are five trends to watch and be aware of to help you.
Michael Kristiansen's insight:

The five trends are really the markers that have been out there for some time that reinforce why content marketing of high quality content is the path to making search engines your best friend sending traffic your way.  Notice I did not say free traffic, because there is a lot of effort that goes into a content marketing strategy.  However, the overall cost of content marketing is reportedly more than 60% less than the traditional ways of marketing and media buys.  

The most interesting development in 2014 is how brands are integrating into high value content on high authority blogs.  Visuals is also an obviously very important, but it's the ease of shareability that makes some visuals better than the surge of infographics we've all seen.

Those websites that can cover their own niche with rich, engaging content are likely to build a much more trusted brand than those sites that allow a lot of irrelevant content to be posted.  This is why curation is so important, to bring in the best of the web of relevant content and add it to one's own original content.

The strategies necessary to run an effective content marketing campaign continually is here.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Google Webmaster Tools Now Provides More Specific Search Query Data

Google Webmaster Tools Now Provides More Specific Search Query Data | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.
Michael Kristiansen's insight:

For a solid website marketing web 2.0 strategy, understanding and utilizing the information provided in Webmaster tools is critical.  The growth in mobile use has meant there had to be better analytic tools to understand how an online business is doing.  It's very good to see Google Webmaster Tools improve accuracy and release mobile specific analytics.  

It also looks like webmaster is providing better organized information on keyphrases, the number of impressions and average position.  This has uncovered a possible bias for authority sites that receive far more impressions that make the average position mean a lot more than sites receiving few impressions, even when their position is number one.  This really shows how serious the stakes are to building up a site's authority based on its quality.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

How to Use Twitter Ads for More Exposure, Leads and Sales

How to Use Twitter Ads for More Exposure, Leads and Sales | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Here's how to use Promoted Tweets, Promoted Accounts and Lead Generation Cards to reach your audience on Twitter.
Michael Kristiansen's insight:

I'd like to say I don't know if Twitter advertising is good or not.  But I can only say I'm willing to give them another try.  About a year or so ago I did some Twitter ads, it was limited in targeting ability, but was affordable compared to Google adwords cost and clicks.  It worked for a few weeks fairly well, then my account started making no sense, numbers weren't adding up and click through rates went from good to not at all.  After clearing up some overbilling issue, I tried again and nothing seemed to be working right.  It's been a long time now, I started not long after they began their ad program so I'll give them a little benefit of the doubt, because when it worked it worked really well.  Now that Twitter ads have better targeting and other interesting changes to increase visibility, I will put my toe back in the water and let you all know if things are decidedly better.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

How to Avoid Google’s New Rich Snippets Manual Penalty

How to Avoid Google’s New Rich Snippets Manual Penalty | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Last week Google started enacting a new manual penalty for Rich Snippet SPAM.  Now for just using Rich Snippets, but for those websites which are blatantly abu
Michael Kristiansen's insight:

You've probably seen listings rich with more information and wondered how to do that for your own site.  What I can share with you is a plugin that helps you do it right and helps you avoid doing it  in a way that search engines determine you are spamming them.  Just follow the plugin instructions and there's no benefit to trying to be tricky about it.  Give readers what they want works for search engines and for your business.  Sometimes called micro data and schema, see http://schema.org and you'll see the main purpose is to provide greater information to searchers in the listing.  When done correctly, it at least helps your listing stand out even if it's down a little on the first page.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Video Marketing: The Top Trends In Video Production

Video Marketing: The Top Trends In Video Production | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Videos were one of the hottest trends in content marketing in 2013. And recent surveys suggest that they will touch even higher grounds in future. But why are videos so popular all of a sudden? And what are the current trends in video production? Read more to find out.
Michael Kristiansen's insight:

The top trend as you probably know is video optimized for mobile devices, however this is really a top 5 list of video production techniques that make content marketing standout with video that is fantastic looking in order to entertain and attract more viewers.

The first is using slow motion to make a scene standout, where more details are taken in by viewers.  

To make a scene more engaging and accentuate its meaning, the slider technique keeps the lens moving in a way that glides evenly throughout the shot.

Steady cameras using a gyroscope makes it possible to show people in action and brings the viewers into the middle of the action.  A  favorite action camera is the GoPro, able to show the action from the person doing the activity, whether that's skiing, skydiving, hand gliding, you name it.

Since the price of a small drone has become affordable, getting awesome aerial film footage has made it faster and easier to capture the fantastic shot that grabs everyone's attention.  

Then there's post production where the magic of color correction and other edits, makes for an outstanding product.


We can expect to see more mobile video for sure, email video marketing where the videos can be embedded and the how-to videos will always draw an audience ready and willing to learn.


more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

How to use content marketing for high visibility in Google Search - Plus Your Business

How to use content marketing for high visibility in Google Search - Plus Your Business | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
This article covers some of the central points of using content marketing to increase your presence in Google Search.
Michael Kristiansen's insight:

If you are wondering if Google+ pages are worth the effort, better understand now that Google and Google+ are very much the same thing in terms of search and the huge change for the better, now that semantic search and community online involvement are the big sticks Google is wielding around, knocking down sites that attempt to game their core search engine product.  It is the glue that makes the money in advertising for Google.

Plus Your Business is a high authority site with the very best free course on Google semantic search, covering its future impact on your business as well as mine!

Besides original content, I think it's important to curate great content.  By curating content  and giving a good insight on why I'm sharing it with my audience, I expect to deliver more assistance in a quicker way.  The next high value content strategy I'm taking is researching queries and providing answers that are easy to find.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

The Hacker’s Guide to Getting Press | Austen Allred's Blog

The Hacker’s Guide to Getting Press | Austen Allred's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
It's taken me years of trial and error, the help of a lot of other really smart marketers, and tons of time playing with hacks and tweaking language and str
Michael Kristiansen's insight:

Very well written strategies for getting press for your business is hard to find.  It is practical and easier to have a system set up that reaches the right publications for what you have the best chance of getting published.  I thought it interesting that journalists would go look first at who else has published anything about you before deciding to look at the worthiness of publishing your press release.  My take on this is to follow the 'Hacker's Guide to Getting Press even though there's some work involved.  The work is made easier by the tools suggested to use.  One tool I found worth using is a video press release from a company that takes your release and reads it on camera.  The video and transcript are then distributed to online news organizations, and syndicating to social networks will help a lot.  Even YouTube and Google may give it a decent ranking. 

I think the profiling of publishers is important so that your content gets submitted to people already interested in your niche.   The resources for building a significant list are blog ranking sites like Alltop.  By using the Scraper Chrome Extension you can quickly build a list.  Also a site called Customer Development Labs  works very well pulling information out of Google News.

A very good reminder to ask yourself about the content of your press release is to ask, is it interesting enough that people just like yourself would be interested in reading it.

Once your list is in shape, a press kit needs to be put together that has a company overview, founder pics, logos, press mentions, screenshots of products or representations of services offered.

It can take time to gather emails from websites, so a resource to subscribe to is Buzzstream  Now, the rest is reaching out and following up.  One thing I see is it really is smart to keep the first inquiry really short.  Once the right person says yes, send me your info (press kit) you are at the start of building a good relationship and getting published.  The advice to start at at the bottom will help build up press that others will see that you're worthy of their publication, given the content is highly relevant to their audience.

If all this is a daunting task, one that you'd like to do but don't have the time, we can step in and get you started with a video press release and go to work on your behalf build you stronger PR.  It is an important part of marketing and getting high value backlinks to your site.  Along with SEO and content management services, we can help grow long term traffic to your site that buys.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Shoppable GooglePlus Hangouts Are Catching On

Shoppable GooglePlus Hangouts Are Catching On | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Several fashion brands have partnered with Google to create the Shoppable GooglePlus Hangout app.
Michael Kristiansen's insight:

It is getting to be an awesome marketing tool, Google's Free Hangouts are getting professional fashion brands using the tool to turn their audience on to a new experience, like hanging out with top designers.  The hosts are beginning to use wearable cameras and create these multi-person chat about their products while customers simultaneously check out the selection of products online.

Any business can adopt this 'behind the scenes' view of what goes on to deliver a great product or service.  Interesting twists are getting engagement frome viewers because they can watch video that captures all the activities of several people involved. 

 The content marketing strategy combines Google+, mobile, websites and creative advertising.  This is setting a new trend on how companies build loyal clientele who act as ambassadors recruiting new fans.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Optimize Your WordPress Blog Content with Google's Markup Helper

Optimize Your WordPress Blog Content with Google's Markup Helper | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
If you're blogging on WordPress and looking for an easy way to move your content higher up in search engine results pages, schema is a great way to do it. The problem is, not everyone knows how to ...
Michael Kristiansen's insight:

Content marketing is a crucial part of SEO now.  Google's Markup Helper is something few diy business owners know is out there to help them.  It's because they have a business to run and trust the optimization of their site to a friend or SEO business that knows and implements this markup.  Right.  I have come across many websites where the owner paid a professional web designer who paid little attention to proper optimization.  Duplicate titles and descriptions abound and have sunk many sites who a few years ago did very well in search based on their domain name alone. 


As everyone should know, a great domain name is still important, but it must be backed up at the minimum with good markup, and at the maximum, high value content visitors are really looking for.  Add traffic coming from everywhere else but search engines and search engines respond by raising the domain in ranking.  Simply, the Google Markup Helper is an awesome tool that helps a webmaster optimize content for all search engines to index by.  WordPress is already a very search engine platform when in capable hands.  I highly recommend bookmarking https://www.google.com/webmasters/markup-helper/ and start using it.  A couple of details come to light right away, author and publisher tags.  It's not that difficult to do. My Google+ Publisher link.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Video Marketing and Personal Branding Trends

Video Marketing and Personal Branding Trends | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

by William Arruda  |January 22, 2014 |  1,127 views

Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your success....

Read more: http://www.marketingprofs.com/articles/2014/24209/personal-branding-trends-for-2014-part-2#ixzz2r9JJ9cRY


Michael Kristiansen's insight:

The post talks about the trends in personal branding, beginning with LinkedIn and quickly getting to Mobile personal branding using apps like VideoBio to record from your iPad/iPhone and share it seemlessly on Twitter, Facebook or email.  Other observations such as broadcasting yourself in real-time using UStream.

Follow the trends in other words to build your personal branding. 

One very important area of content marketing is video marketing and the reason curating high value content is the right path to take, but mixing your own original content into your blog along with what's trending is a better marketing mix.

more...
Cindy McCormick's curator insight, January 25, 2:16 PM

During TOMATO SAUCE, we will be discussing different ways to help yourself stand out - Personal Branding is one of these!

Scooped by Michael Kristiansen
Scoop.it!

6 Small Business Marketing Tips for 2014 and Beyond

6 Small Business Marketing Tips for 2014 and Beyond | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Marketing is an essential element for any business, and these small business marketing tips will help you kick start your marketing strategy for 2014.
Michael Kristiansen's insight:

This outlook is all about the importance of going mobile, posting videos, making emails mobile ready, and engaging with people through social media networks.  This all requires publishing high value content and still paying attention to SEO's proven strategies of creating valuable content and associating Google Authorship for content originally produced.  The most important of all is high value content that is recognized by readers and search engines.  Curation of high value relevant content will continue to be in high demand because a website that curates highly relevant content saves people a lot of time by bringing the best of the best together in one place.  That is the goal of http://netmorenow.com (services are available that does the hard work of content marketing for clients) along with a done for you content marketing strategy.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Where's the Search?

Where's the Search? | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
This is the challenge of content optimization in 2014. Organizations need to produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo if it is to be deemed search engine optimal..
Michael Kristiansen's insight:

Content marketing is tied in with SEO, blogging, video, and social media in a very big way.  Without continuous content that is entertaining, informative, and has conversion built in, a site has little chance of getting and holding first page ranking for searches that truly have volume.

I hope you enjoy the entire article for it begins with the history of search and where it is today. Of note, backlinks have hurt a lot of businesses that had SEO companies build massive links to dominate with only to see that backfire.  Stay with high quality backlinks only, and start putting out content people really want to see and benefit from.  It is a give to get environment on the internet where if you give away your best content, you'll soon become an authority site with clout and far better search results across the net.  People value great content, as much as they want to learn and be informed, they generally do not have the time to do everything themselves.  By giving your best, you are recognized as the go to service provider. 

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

How To Connect Google+ To One Or More Brand New YouTube Channel(s) Without Needing To Create New Google Logins

How To Connect Google+ To One Or More Brand New YouTube Channel(s) Without Needing To Create New Google Logins | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Get A New YT Channel Without More Google Logins What to do when you need a YouTube channel for your new brand or marketing endeavor but don't really want to mu(...)
Michael Kristiansen's insight:

This is all part of Google's integration of their services, making it more and more important to get onboard.  YouTube channels can now be opened under one gmail account by setting up a G+ page to hook it to.  After that's done, the Google Page works in tandem with YouTube creating clarity.  Be sure to go through 'Just Ask Kim' article for all the how to details.  It is a great how to site with tech tips for marketing.  Sometimes, what keeps your marketing from moving forward are the incidental tech tasks that need doing.

more...
Webquacker's curator insight, January 13, 7:23 PM

Simple Tutorial on connecting G+ to more than one new YouTube Channel

Scooped by Michael Kristiansen
Scoop.it!

Social Media Study: E-Mail 40 times more Effective than Facebook and Twitter

Social Media Study: E-Mail 40 times more Effective than Facebook and Twitter | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
“old fashioned” e-mails 40 times more effective than Facebook and Twitter combined.
Michael Kristiansen's insight:

I think this goes to show that email is the most powerful part of a sales funnel, where content marketing, social media networks lead to building  closer relationships through custom email campaigns that educate, entertain, and make a variety of offers.  It may be true that 91% of people unsubscribe to business emails, what that means is a company who doesn't deliver good content, or the recepient no longer has any interest loses the subscription.  All the while, people keep subscription emails that deliver what they want or like to discover.  Email is about relationship selling while organic search  is about getting a sale from someone ready to buy who has done their research.  There certainly is crossover from email marketing to orgainic search because a person does not necessarly click a link in the email, but rather use Google or other search engine to look up the company.  It still surprises me, and I do it myself, instead of typing in a domain, I just type in the name of the business and Google brings it up for me, especially when I've visited the site before.

So, email gets to be as effective as it is because of all the lead generation that places like Facebook or Twitter generate that gets people to a landing page where giving their name and email address gets them something immediate they want to have now and sets up getting more information in the future they can continue to receive until the day they unsubscribe (and the legal limit of days to remove from list) happens.

more...
No comment yet.
Scooped by Michael Kristiansen
Scoop.it!

Web Content Writing, Write for the Funnel

Web Content Writing, Write for the Funnel | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Find the weak spots in your marketing funnel and strengthen them. Writing web content with the funnel in mind increases leads and sales.
Michael Kristiansen's insight:

The first tip is about raising awareness at the top of the funnel.  What that equates to is search friendly blog content that visitors find to be excellent and determined to share.  The other part of great content to act as a magnet, the call to action must be present and effectively convert.  Part of this first tip mentions to take the time and make a great effort to guest post on other sites that rank highly.  The links back to your site strengthen ranking results. 

The helpful tips are well defined, and center around producing top quality content, optimizing and syndicating well.

more...
No comment yet.