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Tribes Have A Commonality In Beliefs That Marketers Can Appeal To

Tribes Have A Commonality In Beliefs That Marketers Can Appeal To | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Building a customer base takes understanding the power of tribes, their sense of community. Marketers can position products to a group lifestyle and beliefs.
Michael Kristiansen's insight:

This is a great topic regarding getting your business aligned with a community and their belief system.  A tribe is much more cohesive than 'fans' of your business, fan's may have diverse beliefs and like your business, but a tribe is much more aligned with a set of beliefs about the lifestyle they desire, or the product is highly valued by the tribe and worth paying more to get.

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How to Use Hashtags on Google Plus: Do’s and Don’ts (Infographic)

How to Use Hashtags on Google Plus: Do’s and Don’ts (Infographic) | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Hashtags have been around for a while now and most of us are probably familiar with them as they relate to Twitter. Hashtags exist to help people find and participate in conversations on topics that …
Michael Kristiansen's insight:

It is part art part science using hashtags in a way that helps more people find your content.  There's a fine balance and this infographic shows the Google+ side of promoting content to reach an interested audience.  A trending article curated and hashtags added, can drive traffic to your site to find desired content worth consuming. The last piece in the infographic is a good tip in recognizing great hashtags to be using. 

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DianaI's curator insight, May 28, 2014 5:48 AM

common sense

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3 Awesome Twitter Marketing Tips For Your Business

3 Awesome Twitter Marketing Tips For Your Business | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Twitter has become one of the most valuable marketing tools available to business owners. But knowing how to best use it may not be as widely known.
Michael Kristiansen's insight:

These are not specific tips in using Twitter in marketing a business, it's more of a road map to take engaging Twitter followers seriously.  Responding, recognizing followers goes a long way to ensure retention.  The means to doing so is delivering content that supports why people follow you in the first place.  The warning is there to not use Twitter overtly for sales pitches.  The same struggle businesses have online generating interest in their websites is the same on Twitter, that is, generating high value content.  We work on this for clients and ourselves by curating content that is of great interest to the audience it's intended for.  As this post is curated, we want to point out that it's also being syndicated to Twitter and other major social networks where the interested audiences hang out.  In the article, repurposing and scheduling is mentioned as the second tip.  Publishing consistently matters and reaching your audience when they're paying attention means figuring out a publishing calendar that optimizes for a greater audience.  Twitter is the one network where repeating a tweet two or three times throughout the day can work to reach your audience.

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Making Review Sites Work for Your Business

Making Review Sites Work for Your Business | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Like it or not, review sites are here to stay, much to t...
Michael Kristiansen's insight:

One of my clients is a dentist of thirty years.  He is well liked by his patients and his competency is at the highest level.  However, his quirky humor caused a couple of terrible reviews on his Google Places page, now Google+ integrated.  These were the only reviews he had.  His practice started growing at a much slower pace.  To fix this, you want to be quick at responding to bad reviews.  So much time had passed it was a little late for that.  The solution was to bring in a videographer and invite patients in to give a testimonial.  We got seven great video testimonials and encouraged them to put a review on Google+ and Yelp.  The bad reviews were pushed off the first page and the great reviews outweigh the bad.  Whatever your business, reputation management is important to build a high wall of protection around your business so a bad review is likely to be ignored because of all the great reviews.  Clients are your ambassadors and they are more than happy to help you out if properly asked to do so.  If you don't ask you don't get.  People may rate food establishments but they don't bother much with other services unless asked nicely.

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3 Ways To Grow Your Business With LinkedIn - Jeffbullas's Blog

3 Ways To Grow Your Business With LinkedIn - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
With 300 million users and 49% being key decision makers on LinkedIn, It should not be ignored. Here are 3 key tips to grow your business with LinkedIn
Michael Kristiansen's insight:

The LinkedIn network is the best platform for many types of businesses, especially B2B professional services of all kinds.  The effort to succeed is taking interest in other people and building relationships, it's more focused on a give to get principle.  To cut the large amount of time that needs to devoted to it, is to consider bringing in a marketer who has strong knowledge of your business and excellent copywriting skills that are employed in prospecting within LinkedIn Groups.  With a little automation what can take several hours a day can be cut drastically so that most of your time is spent directly communicating and building business relationships.  Sincerity matters, and so does following up with people who have shown interest.  Like any business, trust comes first, second is whether you are ruled out, and third comes the mutually beneficial relationships (business happens).

Jeff, who I like to follow his ways of doing things and adopt what I like, is coming out with personal branding around media exposure as an excellent way to rise above the competitive noise.  A favorite of mine is joint ventures that make sense and money.  And lastly, Jeff speaks about concentrating on each individual on a one on one basis.  This certainly builds a lasting foundation for long term clients, friendships and lots of business opportunities.

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9 Brilliant Tools to Boost Your Twitter Presence -

9 Brilliant Tools to Boost Your Twitter Presence - | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Tweet There are over 1.5 million Twitter tools. All of them perform various interesting functions. This can make it really hard for you to choose the most effective and useful ones. So I have created a list of a few Twitter tools that will increase the effectiveness of your tweets, boost your influence and make …
Michael Kristiansen's insight:

Amazing there are that many Twitter tools.  I think it's more important for a business to take the time to determine where their audience is, what social network they use most.  For B2B, business executives your business wants to reach may not be using Twitter very much, but are using LinkedIn.  So before jumping onto a social network bandwagon, know beyond a doubt where your business can attain a lot of traction getting qualified business leads from.  

Concentrate where your resides more, and bring the other social network assets along so you have presence.  For Net More Now, 40% of traffic comes from LinkedIn and Twitter, twice as much than comes from search.  If Twitter is a significant place to network, then consider using some of the tools listed in the article.  Hootsuite is a great dashboard tool to run content through.  It's not one I'm using anymore because content flows from a high authority site on out to my social networks in a very easy way.

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How To Grow Your Traffic With Google

How To Grow Your Traffic With Google | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
How can a small business rank higher than a large corporation? Create unique, original content, have strong authorship, and be agile says Google.
Michael Kristiansen's insight:

Throughout the advice to grow traffic with Google the central theme is simply concentrate on providing the very best content your users want, are always looking for, and trust your site to deliver.  That is a tall order, and can mean employing several writers to come up with stellar content.  Original content posted on a near daily basis is mostly out of reach economically and time wise.  The way we look at original content is to write an encapsulating original piece that shares why the content being is important.  This is the art of curating high value,  relevant, and trending content that your readers will enjoy immensely.  Now, the effectiveness of reaching, serving your audience is greatly improved while at the same time, reducing the time and money necessary to carry on an aggressive content marketing strategy.

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What is the Most Effective Content Strategy for Startups? - Pushing Social - Blog Ideas, Tools, Training

What is the Most Effective Content Strategy for Startups? - Pushing Social - Blog Ideas, Tools, Training | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Are you trying to figure out how to best use your blog to attract users for your application, product, or service?

The good news is that content marketing is an excellent strategy for attracting targeted traffic to your website. T
Michael Kristiansen's insight:

Save and bookmark the original post, because seriously, it's the very blueprint for content marketing success.  We've all heard of the term 'sales funnel' or can at least determine what purpose it fulfills.  What the author, Stan Smith has laid out in a step by step fashion is what to do at each of the three levels of the funnel.  It starts with the awareness stage, giving the reader direction on taking action.  Next is the consideration stage, when people have already become aware and are not looking for what would rule your service or product out.  Being a contender means you've gotten so far but the next stage is the purchase stage, which is the final decision, and if you made it to the sale, it's going to be your customer services that will make the difference whether the sale sticks and the customer becomes a long term buyer of your product or services.  Take note, keep this article at your fingertips especially if you are a startup.  


One to the points made refers to how to write great FAQs and the method to get it right is probably not what you think.  This is great SEO as well. 

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5 Ways You Can Avoid FOMO When Developing a Website

5 Ways You Can Avoid FOMO When Developing a Website | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.
Michael Kristiansen's insight:

Fear of missing out, a cute way to say you better make a good to do list that catches the critical details when launching a new website and for that matter doing a redesign that could affect structure of internal links.  I like the advice to work with your developers early in the process to get fixes in place for sales funnel processes.  Tracking is important and Google Analytics Ecommerce tracking is a big help to see consumer behavior on your site.  

One thing most of us don't do is enough research, even focus groups to find out what your site visitors like and expect as well as what would pleasantly surprise them.  This is important research a colleague of mine does, Geoff Miller, his site is http://clarityinsight.biz  Geoff does this very difficult work, and comes up with a marketing strategy that can be implemented into the structure of a new site and integrated into existing sites to get the kind of performance every online business hopes to achieve.

To improve Alexa ranking, a content marketing campaign should be launched right away and new content added to the website daily.  This single action can bring traffic well before any significant search engine traffic starts showing up.  Net More Now has a great track record in that regard.

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Content Marketing That Attracts Us All

Content Marketing That Attracts Us All | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.
Michael Kristiansen's insight:

The content that gives in wholeheartedly ways is the kind universally desired and is not easily forgotten.  People want to share these types of content  and will always make the time to consume it because it's something we never get tired of.  The purpose of influencing, inspiring, and causing action to take place, comes from content created with any of the universal types of content we all crave.

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4 Twitter campaigns that went horribly wrong | SmartBlogs

4 Twitter campaigns that went horribly wrong | SmartBlogs | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
We all know social media sites like Facebook and Twitter are some of the best marketing tools for a business. But what happens when tweets go wrong? Eve
Michael Kristiansen's insight:

There is a lot to consider in marketing campaigns and overestimating how people feel about your brand can attract the kind of buzz that's negative in nature, such as what McDonalds experienced recently.  Ask the public to share stories and it can backfire  with anecdotes about poor service and lousey food.  Anyone with a negative opinion is likely to show up.  Other crazy stuff big companies have blown up in their faces is the 9/11 pic selling smartphones using the tragedy to promote with.  Not a bright idea.  Then there's Toyota spamming people instead of letting users share their tweets.  There is a bit of judgement that needs to take place in those large highly paid marketing departments. 

Twitter is now helping people tweet with more content by adding video and larger pictures.

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Great Content Worth Sharing With You

Great Content Worth Sharing With You | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Michael Kristiansen's insight:

The very idea of discovering a new move that creates a whole new path is intriguing as happens in playing chess.  Finding great content to share can take more effort than popping a few search terms into Google.  Sometimes a little serendipity and unique search parameters will turn up content worth sharing.

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5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog

5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Content marketing can be daunting. You know you need to participate but how do you do it? Here is a damn good content marketing strategy in just 5 steps.
Michael Kristiansen's insight:

The section titled "It doesn't need to be complicated" is very good.  The point though, is to deliver great info people are looking for but do it in a very entertaining way that is well remembered.  The example of the pool builder's strategy is classic in that it took five basic questions always coming up and found a way to inject humor and information, making their site number one in traffic.  One key is the downloadable ebook to engage with potential customers.

  • How do I find the right pool shape?
  • What options and accessories should I consider?
  • Should I consider a DIY installation (self installation) or use a pool contractor?
  • How do I find a reputable pool contractor?
  • How can I ensure I am getting a fair price?

Read more at http://www.jeffbullas.com/2014/04/03/5-steps-to-a-damn-good-content-marketing-strategy/#YUfj4Q5vA1OMiCSo.99
  • Listed all the questions their clients asked everyday
  • Turned those questions and answers into articles on their blog
  • Took those articles and made them into a free ebook
  • Collected emails when people downloaded the ebook
  • Kept answering questions (content) and informing and updating potential customers via email

Read more at http://www.jeffbullas.com/2014/04/03/5-steps-to-a-damn-good-content-marketing-strategy/#YUfj4Q5vA1OMiCSo.99
  • Listed all the questions their clients asked everyday
  • Turned those questions and answers into articles on their blog
  • Took those articles and made them into a free ebook
  • Collected emails when people downloaded the ebook
  • Kept answering questions (content) and informing and updating potential customers via email

Read more at http://www.jeffbullas.com/2014/04/03/5-steps-to-a-damn-good-content-marketing-strategy/#YUfj4Q5vA1OMiCSo.99
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How To Activate Tribes For Viral Content Marketing Success

How To Activate Tribes For Viral Content Marketing Success | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires […]
Michael Kristiansen's insight:

This by another name is targeted marketing.  Rather than invest in mass marketing and hoping you hit something, tribal marketing success is built on relationships and like interests.  Defining who are your best prospects is a worthwhile exercise that yields better customer acquisition cost.  The more you know about your best prospects, the easier it is to discern whether you'll reach them on Facebook or on LinkedIn for example.

The main attraction that builds a highly interested tribe is the story.  The most success goes to the people who can tell engaging stories that naturally support and sell your product or service because more people can relate and desire to buy from you.

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You Can Create A Sales Bridge Newsletter To Make More Sales

You Can Create A Sales Bridge Newsletter To Make More Sales | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Show of hands. Who else has done this? You spend precious time creating content for a monthly newsletter.  You insert pictures, play around with the headline, and write the copy. Next you wrestle with the software.  Is it optimized for mobile?  How does it look on a desktop? An hour or two later, you finally …
Michael Kristiansen's insight:

Well, author Greg Digneo hits upon the great effort people put into their newsletters only to wonder did they get it right.  Keep in mind, relevant content is best served as best you can, and with incremental improvement in delivery and quality, content marketing using email newsletters does work. 

What I find unique is the sales bridge newsletter that bridges the gap between the 'helpful tips' and the sales process.  It takes into account how the keep in touch newsletters help build a relationship, but falls flat as to making an offer.

The fact remains, we over think how much information is needed to be helpful and 'complete', and actually causing distractions that causes recipients to lose focus on any call to action that finally shows up in the newsletter.  So step 1, narrow the focus makes a lot of sense.  Without getting step 2 right, readers might not go any further than the headline.  A headline that is all about solving a problem readers are having, will draw interest towards the meat of the content being shared.  Step 3, yes grabbing attention, is really coming up with a remarkable statement that hits on top of what's in it for them.  Step 4, is laying the tracks, creating the background, preferably with a reason to believe you.  To get credibility going, take a look at the first three steps and you should be able to draw an inference into who your target audience already knows, and interview them to get answers that shed light on their solution to the problem you're focused on helping solve for your audience.  Now, you are ready to rock step 5, providing tips to solve the problem you focused on solving.  It's an interesting strategy that relies on focusing on smaller groups of customers in order to focus on the best way to get in front of them.  With that in alignment, it's time to promote your stated solution.

Finally step 6, the bridge comes into play.  In the example, the bridge is the last of a couple of tips for solving the problem your targeted audience is having to deal with.  The last tip lines up perfectly with step 7, your call to action.  Simply put, click here, goes to the closing them on your solution to their problem.  The explanation here, is certainly longer than the newsletter you'll be sending to bridge your sales.




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Facebook Audio Recognition Brings New Features (and ways to monetize!)

Facebook Audio Recognition Brings New Features (and ways to monetize!) | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Facebook announced that it would be adding a new Facebook audio recognition feature. Read on to find out about this new feature and its implications.
Michael Kristiansen's insight:

This is great, Facebook has a new way to monetize data by implementing audio recognition.  This is a new way to focus on your core audience and engage with them.  Awesome possibilities.  Still, the people give up their privacy (even with privacy control options few will opt-out).  For marketers, the info is invaluable to reach your most interested audience.  It isn't long before the cost to use the info is bidded up to the point the data becomes a marginal benefit, unless of course your marketing budget is limitless. Facebook loves you then.  Still a little sore about the effort to build a fanbase and then being charged to reach your own fans.  Gotta play their game to get the valuable data.

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Why Email Remains at the Core of Small Business Marketing

Why Email Remains at the Core of Small Business Marketing | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
The reality is that despite the growth of social media advertising, email remains one of the highest ROI and most measurable marketing tools available for small businesses....
Michael Kristiansen's insight:

The important lesson is to polish up your email marketing efforts.  Best reasons given is email has the best ROI.  It is why social media marketers tune their campaigns towards getting a list built of qualified prospects.  Done well and the prospects have qualified themselves.  

The article explains what open rates are and what an 'open to click rate' means.  Though open rates overall have improved, that only shows initial interest.  It's going to matter how many clicked a link in the email to go a step further and engage with your offers or information offered.

Content marketing campaigns tie in very well with email marketing because newsletter content can come directly from your blogs.

Some services take more explaining and building trust and confidence to buy.  This is why autoresponders are important information delivery tools because a well designed series of email can do the educating and offerings on a paced schedule automatically.

Now, how does the swing to mobile change things?  Realize now if you haven't yet that a high percentage of people check email on their mobile devices.  This means subject lines, who the email is from and the simplicity of the message matters, so staying highly relevant, short and sweet.

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Visualistan: Smart Ways To Combine Content Marketing With SEO #infographic

Visualistan: Smart Ways To Combine Content Marketing With SEO #infographic | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Today, social networking sites are all the rage. Everyone is on at least one social networking site – if not on two, or three, or even more than that. The whole world has logged on to social networking sites, so not cashing in on the popularity of these websites for increasing page rankings would be nothing but foolishness....

Michael Kristiansen's insight:

The infographics are very good in visualizing how syndication works from one piece of content.  The written content seems to say a lot about what is commonly known, that social networking sites are a large sector of content marketing and getting found in search.  In the bottom right of the featured infographic, there is a great layout about repurposing content, converting content into different mediums to syndicate through different channels, like text into a slideshare presentation, or a blog post into use on a webinar.  And, of course turning the infographic itself into a videographic.  Now there's a new term.

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Why Click or Tap To Call Is The Best Direct Response Strategy For Advertiser ROI

Why Click or Tap To Call Is The Best Direct Response Strategy For Advertiser ROI | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Although the performance-based pay-per-call model is not new, there is renewed interest from publishers due to the ubiquity of mobile and new experimentation in ad formats.

Michael Kristiansen's insight:

Direct response marketers are excited that Twitter and other social networks are adding click to call functionality.  It's certainly a no brainer for local businesses to jump at the chance to have the strongest leads directly connected to them.  Any time a contact rate runs at 100%, the opportunity to engage directly with a potential buyer jumps off the chart.  Businesses find this kind of advertising worth the investment.

Watch for new offers and platforms to get your advertising messages out there with a tap to call option.  There is good reason why a Facebook lead is worth two to three bucks, but a phone call is worth ten times that.  It certainly means whoever is answering the calls had better be good at serving the person calling and making sales.

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8 Blog Design Tips to Make Sure People Stop to Read Your Content - Jeffbullas's Blog

8 Blog Design Tips to Make Sure People Stop to Read Your Content - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Most people determine in the first few seconds to stay or leave your site. You need to create a great first impression. Here are 8 simple blog design tips.
Michael Kristiansen's insight:

Three basic elements, visually elegant, enough to spark the desire to take a closer look at the content.  Give your best content that is highly useful and informative.  Make sure the site is easy to navigate, to explore the site.  With those elements in play, a sales funnel that takes all of that into account will have success at engaging people in a way that they want to sign up to receive more from you, and ultimately to buy from you.  

As in the restaurant business, the best service is when the site anticipates guests' needs.  This can be done by seeing to it that pages load fast so as to not interrupt the user's thinking.  Browsing the site should be very easy and content organized in an order that makes perfect sense.

There is a lot of buzz about content being evergreen. This is high value content that stands the test of time and never is outdated.  Think whether providing a certain piece of content is the right thing to do, so necessary and useful and lasting.

There's a few more things touched on in the original Jeff Bulla article worth noting.  Check out Jeff's book 'Blogging the Smart Way'

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Top 3 Content Formats To Be Using Now

Top 3 Content Formats To Be Using Now | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
The trend towards more visual content is producing winners for brands using video marketing in short and long form. Photos and animated gifs are also popular.
Michael Kristiansen's insight:

YouTube will always be the video search powerhouse, but brands are finding success in producing social short videos for use on Vine, and Instagram is also been great for brands.  The heavily favored Tumblr social network is a brand favorite for being able to use visuals that capture interest.

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Guide To Ideal Length Of All Online Content

Guide To Ideal Length Of All Online Content | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
Michael Kristiansen's insight:

It is good to have a guideline to follow for the various social networks and blogs on just what is an ideal length that holds optimum attention and time people in general are comfortable with spending. This is by no means anything other than a guide and there are times when exceptions are fine and will do just as well at delivering high value content people want to read.

 

One angle to all of this is the thought of an ideal width of a paragraph, suggested to be 40-55 characters.  The strategy mentioned is to start with shorter lines that make it easy to jump from line to line using larger fonts, and then go to a regular font and adjust the line width to keep it easy to jump line to line if necessary.  From length of email subject lines to ideal presentation length for a video, this post is worth bookmarking.

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Google+ Ripples – One Google+ Feature To Help You Build A Strong Community

Google+ Ripples – One Google+ Feature To Help You Build A Strong Community | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

If you’re on Google+ and you’re not using one of its best features Ripples yet then you’re missing out on a fantastic way to build your community, create leads, and generate traffic.

Over the past couple of years I’ve heard on several occasions people tell me that every now and again they hop on Google Plus and give it a whirl but can’t ever seem to get anything going. First, let me be straight with you, it doesn’t happen over night. You reap what you sow. Go join an already established community, be awesome and helpful, build relationships then watch your community thrive once you start using Google+ Ripples.

Michael Kristiansen's insight:

This is a good tool to gauge progress in how and where your content  is getting shared.  It's the tiny down arrow carat for the dropdown menu top right of your updates.  Bottom of the Menu you'll find Ripples.  This gives insight on people in your circle who shared your content and people outside your circle who shared. This gives good indication of who you might add to your circles and engage with.

When starting out, the best advice is join some Google+ communities to find like-minded people to grow your circles.  It is just as important to share other peoples content as it is your own in order to earn recognition as someone other people would appreciate your generosity.  As in any marketing endeavor, trust is the top currency and it hold true on Google+.

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How Top Sellers Use LinkedIn to Land More Sales Appointments

How Top Sellers Use LinkedIn to Land More Sales Appointments | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
LinkedIn has revolutionized the way over 259 million business people connect with one another. Here's how to use it find sales prospects.
Michael Kristiansen's insight:

Relationships based on helping people first, follows a familiar path of 'give to get' that opens doors.  Opportunities multiply when you can give away a solution to a problem someone is having.  It can be a small and easy problem for you to resolve, but for the person you are benefiting, it can be relief of a bigger problem to them and a feeling of trust can come out of it.  Then, by positioning your service or product around the benefits your potential client will gain,  you can create the win win everyone wins deal.

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9 Tips for Creating Content that Gets Shared

9 Tips for Creating Content that Gets Shared | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Michael Kristiansen's insight:

The pic is better than the tips offered.  It's like being told 'go ride a horse' and you know what that looks like, but there's a few details left out like......how.

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