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The Small Business Guide To YouTube

The Small Business Guide To YouTube | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Looking to get started with YouTube marketing? Follow this step by step guide for small businesses and you'll soon be building a valuable presence on YouTube.
Michael Kristiansen's insight:

Great interactive guide to Youtube with lots of resources in the center, accessible by clicking no to a question on the outer perimeter.  Very well organized.

So many things go into video marketing that drive a lot of questions, the solutions and resources are very good.

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How Top Sellers Use LinkedIn to Land More Sales Appointments

How Top Sellers Use LinkedIn to Land More Sales Appointments | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
LinkedIn has revolutionized the way over 259 million business people connect with one another. Here's how to use it find sales prospects.
Michael Kristiansen's insight:

Relationships based on helping people first, follows a familiar path of 'give to get' that opens doors.  Opportunities multiply when you can give away a solution to a problem someone is having.  It can be a small and easy problem for you to resolve, but for the person you are benefiting, it can be relief of a bigger problem to them and a feeling of trust can come out of it.  Then, by positioning your service or product around the benefits your potential client will gain,  you can create the win win everyone wins deal.

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9 Tips for Creating Content that Gets Shared

9 Tips for Creating Content that Gets Shared | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Michael Kristiansen's insight:

The pic is better than the tips offered.  It's like being told 'go ride a horse' and you know what that looks like, but there's a few details left out like......how.

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Hire A Data Geek And Win The Future of Marketing

Hire A Data Geek And Win The Future of Marketing | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Just how is all the data about us going to be used in the future?  Well it seems we like to make our decisions after talking with those we trust and doing some research on the web.


Your next marketing hire should be a data-analytics professional.

Michael Kristiansen's insight:

One of those great infographics chock full of stats to prove the point that geeks rule the world of marketing data.

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7 Tips to Help You Remember Names Better

7 Tips to Help You Remember Names Better | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

The author certainly knows the importance of remembering names and has a few very good ways to help us all get better at it.  The more interest shown that you are making a concerted effort the more people respect

Michael Kristiansen's insight:

It is something that is a struggle especially at large meetings, some of the tips will definitely make a difference.  Simple but effective, and easy I can do...

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6 Essential Elements for Mobile SEO Success in 2014

6 Essential Elements for Mobile SEO Success in 2014 | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Adopting a successful mobile SEO strategy as part of your overall SEO strategy will undoubtedly give your organization a competitive advantage in 2014. Here are six essential elements to ensure your mobile SEO investments pay off.
Michael Kristiansen's insight:

The immediacy of purchasing decisions have a lot to do with where the buyer is at the moment of searching for a product or service on a mobile device.  So content marketing must take mobile delivery seriously.  Proximity is likely to be driving the sales.  Is imperative to have a very simplified sales system in place to close the deals.  That spells 'mobile friendly', a site that loads in a second or less and is totally focused on easy usability.  One thing pointed out that makes a big difference is having local address and contact information readily available without making people search for it.  

I'm a big user of voice search, and many people find it simpler than typing anything into a tiny keypad.  That means conversational search is important to mobile SEO.

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Will Changes to Facebook Pages Help Or Hurt Content Marketing For Business?

Will Changes to Facebook Pages Help Or Hurt Content Marketing For Business? | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
If there is one constant with Facebook, it’s change. Once again, the social network has made changes to Pages, News Feed, and ads that directly affect marketing efforts. Facebook Pages ...
Michael Kristiansen's insight:

Ok, going back to one column for status messages and bringing back a left sidebar column simplifies.  Plus making photos larger in the Newsfeed sounds good too, content marketing with large photos and videos should be great.  Some business info in the left sidebar and four links under the cover photo for Timeline, About, Photos, Videos, and More.  The Thumbnail links are apparently GONE.  So, does that put your FB landing pages under the More link?  Can't tell you.  I assume FB would not strand millions of business fan pages that were connected through the thumbnails.....?   It's already not very good access to tabbed pages, and direct links would only work part of the time.  If fan page tabs are going to be under the More link, then the Pages will have been trivialized further.  Let's hope businesses get a better deal than the way it's shaping up for the future.  It's been looking better and better to optimize and build Circles for business pages on Google+.

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Video Marketers Double Their Video Views With Facebook And This Powerhouse Network

Video Marketers Double Their Video Views With Facebook And This Powerhouse Network | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Tumblr drives more average video starts from site referrals than YouTube, Twitter & Reddit, and may be more important for video marketing than you know.
Michael Kristiansen's insight:

Yahoo made an astute investment in buying Tumblr a while back, and the Tumblr culture has continued to enhance contributed content all through their platform.  Being topic oriented, it's very easy to find people sharing the same interests also sharing highly relevant content.  The biggest trend has been the high interest in video, having about the same open rates of watched videos as Facebook.  It's turning out to be a great platform for brands to establish themselves, and video is the most effective way to get a clear message out and shared.  One can double their chances of going viral simply by including Tumblr in their video marketing strategy, along with YouTube, Facebook, and for direct search, Google and others.

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What Your Audience Wants vs Your Web Content

What Your Audience Wants vs Your Web Content | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Content marketing has become quite the buzzword. This concept isn’t new, however, you’ve always needed content. Content answers questions, attracts visitors, builds trust and much more. The question becomes are you producing content for the search engine’s sake or for your target audience? When producing content, it should be for your users [...]
Michael Kristiansen's insight:

There's a lot of emphasis on organic search from attaining search ranking.  As important at that may be, developing traffic from other sources is more important.  As an example, my main website, http://netmorenow.com receives only 20% of traffic from organic search.  The same amount of traffic comes from LinkedIn and Twitter alone.  Social networks are very important to reach your targeted audience.  When a good percentage of visitors come directly from typing in your url, consider yourself on a very good track as branding goes.  

Of course not much can improve if you are producing content for search engines instead of your target audience.  There's a lot of numbers thrown around in the article, however Google Analytics can tell you a lot about what content is attracting the most interest.  You can also see your sources, whether most all is from search or you're getting play with social networks.

The most difficult challenge for website owners is producing content that is consistently of high value.  Net More Now solves this problem for business owners affordably by curating content that is already trending with massive interest.  Mixing curated content with some original helps the original content gain authority sooner than later.  The overall results is more traffic, visitors entering the site from different pages and time spent on the site.  Before a visitor ever becomes a paying customer or client, they check you out first, see if your online reputation is solid.  Visitors look for answers, if your site has the answers, you're likely to build trust and authority over time with visitors.  That simply leads to building a relationship first, and buying your solutions to their problems follows.

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Content Marketing & Copywriting: Strategies for 2014 | Social Media Today

Content Marketing & Copywriting: Strategies for 2014 | Social Media Today | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception.
Michael Kristiansen's insight:

The types of content marketing I engage in for clients is in video production that delivers impact and viewers taking some type of action requested.  You could call it vlogging, but since I curate content and publish to blogs and social networks, I'm still sticking with blogging as the choice of marketing strategy that has remained effective for building traffic and SEO that supports a main website.  This is a great explanation of how copywriting is a critical ingredient in the recipe of content marketing.  Just like a tasty cake, content marketing is meant to deliver tasty, high valued content readers and viewers are fond of finding and consuming.  

The first strategy listed is brilliant, it came up in a conversation about a potential client's website and how it completely was missing any emotional trigger to cause a visitor to engage with the business.

It's funny, today I came across a website built entirely of headlines that carried an emotional hook that featured pictures and the story.  The site  is in the top 300 sites in the world.  The headlines grabbed your attention by capitalizing on human curiosity and evoking emotions.  The recipe is to plant the hook, engage the visitor, create impact, then motivate, and lastly retain the visitor.  It's simple and brilliant when you get each part right.

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8 Great Plugins to Integrate Your Blog to Social Media

8 Great Plugins to Integrate Your Blog to Social Media | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Want to integrate your blog more fully with your social profiles? Try these eight plugins!
Michael Kristiansen's insight:

These are great content marketing tools that help spread your content that people like across the internet.  From 'floating' to 'sexy', these are some great looking plugins for blogs to integrate with social media profiles, so readers who want to share, have great aesthetics and functionality to do so.  A popular one is the side sharebar that as you scroll down the page remains in full view.  A couple really nice tools is the Pinterest Pin It Button that hovers over images when moused over and invites people to pin the image.  Another is excellent to keep your high value content from getting forgotten and buried by tweeting about older posts to catch new readers who did not see the post in the first place.

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How To Adapt To The Changing Face Of Social Media Marketing - Business 2 Community

How To Adapt To The Changing Face Of Social Media Marketing - Business 2 Community | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Social media marketing is an ever-evolving tool, allowing brands to interact directly with consumers. By engaging with these consumers on social media, brands often see more website traffic.....

Michael Kristiansen's insight:

Adapting to constant change, it's though the battlefield of winning the hearts and minds of consumers keeps moving and evolving.  You'd be right to think so.  What I like about this being said, is it tells business to be flexible and proactive.  When something works that creates higher interest and sales,  you would think to sign off on long term contracts to drive down costs while ensuring a steady flow of prospects who convert to customers.  The winning strategy is to be proactive, seeking out and testing trends that are evolving.  For example, if you kept advertising on Facebook when your audience of younger people have moved on to mobile apps and popularized sites like Instagram, your results would be on the decline.  It's the reason Facebook and other giants buy out the up and comers.  Otherwise, their business model begins to fall behind.

Because my clients are small to medium companies, trying to be active in every major social media network leads to spreading their resources too thin.  It's better to fully develop one network that best fits your demographics and keep a visible profile in others.  Once one network is producing results, then resources can be allocated to build up the next best social network's presence.  

Being diverse all at once can simply lead to diverting scarce resources that should have been applied to the most probable area where success comes first.  Then build out and become successfully diverse.

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3 Reasons Why Content Marketing (Strategy) is Important - CodeCondo

3 Reasons Why Content Marketing (Strategy) is Important - CodeCondo | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
I try to advertise myself as a content marketing specialist, and while I’ve still got a lot of things to figure and work out, I think I’ve grasped the basic concept of delivering and providing my community (and my client’s communities) Continue reading →
Michael Kristiansen's insight:

This is where the rubber hits the road.  It is one thing to educate what content marketing is, what it does to increase business....and the heavy lifting.  Yesterday, I had the off chance of getting into a Tesla roadster and experiencing what real acceleration is.  I must tell you it goes beyond wow and the memory lasts.  If you can deliver content at an accelerated pace that has the wow factor, and lasts in one's memory, then you have a content marketing system that delivers results better and faster than anything else.  The key to that ingenuity and pace of publishing every day of the week is writing insight pieces to tell your audience why you are sharing a piece of content you've just curated.  The steps taken after publishing such as syndicating to social platforms can be automated, however pushing the content further is to distribute through email outreach and direct promotion.  Valuable content produced by curating or writing all original is the first part.  Distribution is the second part that makes high value content marketing effective.

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The New iPhone Feature That Could Change Your Mobile Content Strategy

The New iPhone Feature That Could Change Your Mobile Content Strategy | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Imagine being able to reach out to your target audience with useful product information or a discount right when and where they're making a purchase decision. Content marketers will soon have the a...
Michael Kristiansen's insight:

What do you think will change with smartphones able to receive information from physical sensors near you? Content marketers could now deliver in real time, valuable information to influence a purchase decision.  In store shopping could be full of interaction and engagement via your phone.  I for one would like to know where the closest open parking spot is, or one is opening up nearest me. There is an app in beta testing that will tell you where things are in  major grocery stores, now it's going to be possible to deliver me a discount for purchasing today.  

The uses of iBeacon, Apple's version, is being experimented with at Citi Field in Queens, New York.  From providing a video about the place, to delivering hot dog coupons, to probably guide you to your seat, are ways micro location technology can be used for delivering high value content at the point it's most useful.

There are endless uses for content marketing purposes that rely on the one most important attribute, that is increasing engagement with content that is most useful at the location it is delivered.

When I think of shopping for groceries and non perishables, it is not anything I look forward to doing in the first place, it's a necessary chore, like pulling weeds (which I look at as forced exercise).  Now, I am seriously looking at joining http://myfreedomshopper.com so I can purchase online in a fraction of the time, spend nothing on gas, and have my shopping order delivered with a ten percent discount.  Perhaps I will enjoy receiving relevant content at a ball game and not miss it at all in the grocery store or Walmart or Target or.......

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Great Content Worth Sharing With You

Great Content Worth Sharing With You | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Michael Kristiansen's insight:

The very idea of discovering a new move that creates a whole new path is intriguing as happens in playing chess.  Finding great content to share can take more effort than popping a few search terms into Google.  Sometimes a little serendipity and unique search parameters will turn up content worth sharing.

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5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog

5 Steps to a Damn Good Content Marketing Strategy - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Content marketing can be daunting. You know you need to participate but how do you do it? Here is a damn good content marketing strategy in just 5 steps.
Michael Kristiansen's insight:

The section titled "It doesn't need to be complicated" is very good.  The point though, is to deliver great info people are looking for but do it in a very entertaining way that is well remembered.  The example of the pool builder's strategy is classic in that it took five basic questions always coming up and found a way to inject humor and information, making their site number one in traffic.  One key is the downloadable ebook to engage with potential customers.

  • How do I find the right pool shape?
  • What options and accessories should I consider?
  • Should I consider a DIY installation (self installation) or use a pool contractor?
  • How do I find a reputable pool contractor?
  • How can I ensure I am getting a fair price?

Read more at http://www.jeffbullas.com/2014/04/03/5-steps-to-a-damn-good-content-marketing-strategy/#YUfj4Q5vA1OMiCSo.99
  • Listed all the questions their clients asked everyday
  • Turned those questions and answers into articles on their blog
  • Took those articles and made them into a free ebook
  • Collected emails when people downloaded the ebook
  • Kept answering questions (content) and informing and updating potential customers via email

Read more at http://www.jeffbullas.com/2014/04/03/5-steps-to-a-damn-good-content-marketing-strategy/#YUfj4Q5vA1OMiCSo.99
  • Listed all the questions their clients asked everyday
  • Turned those questions and answers into articles on their blog
  • Took those articles and made them into a free ebook
  • Collected emails when people downloaded the ebook
  • Kept answering questions (content) and informing and updating potential customers via email

Read more at http://www.jeffbullas.com/2014/04/03/5-steps-to-a-damn-good-content-marketing-strategy/#YUfj4Q5vA1OMiCSo.99
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Richard Branson Answers 18 Yr Old’s Question On Becoming Own Boss

Richard Branson Answers 18 Yr Old’s Question On Becoming Own Boss | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

If you envision building an app or a business that is otherwise based on code, it would make sense for you to master the basics while you’re in school. Learning to code used to be quite daunting, but now there are many options that make this process easier. Codecademy (a company that I invested in) offers a user-driven experience based on a set of modules that would be easy to fit into your studies.

Michael Kristiansen's insight:

Like many entrepreneurs, you just have to take the plunge and manage yourself, and your time.  Preparation and planning and when you know you have to jump in, just do it.  You learn more from watching what other successful people do and picking yourself up every time your business trips over something.

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Master Your Zen to Build Up A Startup’s Cash

Master Your Zen to Build Up A Startup’s Cash | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Entrepreneurs have much to learn from the practice of yoga.

An entrepreneur’s journey is filled with unexpected twists and turns but with the lure of treasure atop the mountain.

Michael Kristiansen's insight:

It's something that can breathe energy back into a business, bringing on the winning entrepreneurial spirit that finds a way to make their business successful.  Why not get your core group together and an instructor to give it a shot.

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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
Michael Kristiansen's insight:

Mastering emotional marketing would be like writing your own check, if all you do is spread happiness and everyone in the world shared it. Funny the part about happy babies and puppies in toilet paper commercials.  The research proves we all get a release of oxytocin viewing the happy scenes, and it triggers trust for the brand, and that equates to more sales.  Do you fee manipulated yet?  Well the science of emotion in marketing does help advertisers develop content that drives up response and sharing the content.


Take another emotion, that of fear or surprise that makes us prone to anxiety, even depression.  These emotions have us wanting something to cling to, like hope.  Now, isn't that perfect situation to approach people and ask to donate.  Fear can certainly be used to scare the daylights out of us, that's when we look for someone to share the experience with, kind of like bonding to others for 'strength in numbers'. Now, if no one is there to bond to, maybe there's a brand product that will gain a heightened emotional attachment to.

Well it's amazing what a little anger in a piece of content will do, it has people digging in their heels and becoming pretty stubborn about the opinions they've just drawn.  This seems to be the province of the New York Times who get more response when there's just a little anger in their content.  Amazing isn't it?

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The Key to Copycatting Virality

The Key to Copycatting Virality | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

The difference between brands copycatting this viral trend and The Cocksman Club’s attempt to copycat DSC, is that with the “Harlem Shake” concept, companies had the chance to put their own unique spin on it.

Michael Kristiansen's insight:

What message does a business want to portray?  Fun Business? Great Product? Sense of Humor? Deep Compassion?  It may be possible to get all these elements in a short video, but focus and clarity of the message is likely to get mashed up.  Choosing to jump on a trend seems a no brainer, if it was that easy, every business could expand their brand by copying trends.  

Video production and the video marketing strategies that follows would need to inject a fair amount of creativity to make their interpretation of a going trend worth watching.  A knock off of an original is not appreciated as much as grabbing hold of the original and interpreting it with your own creativity works.


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Does It Make Sense To Visualize Large Amounts Of Data In Seconds?

Does It Make Sense To Visualize Large Amounts Of Data In Seconds? | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.
Michael Kristiansen's insight:

Of course it does.  It's a fact we all love stories, so using your supporting data to tell a very human story works very well in positioning a product or service as wonderful solutions that can work wonders from them as well.  With large data, it's far better to present through visualization because it's far more effective because the way our brains work.  When the narrative structure is in place, the focus on visual presentation should be designed to bring clarity and the story to life.

As your story comes together, simplicity  is very important to strive for, otherwise the risk of information overload could take over.  There's a beautiful line that sums it up: 'Play to their eyes with the visuals and their minds with the facts....without overstimulating'.

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How to create a successful customer loyalty strategy - Phoenix Business Journal

How to create a successful customer loyalty strategy - Phoenix Business Journal | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Every business owner knows that new customers will contribute to their business growth, but while they are busy marketing and chasing new prospects, t ...
Michael Kristiansen's insight:

Probably the most costly mistake is not developing your clients or customers into sales ambassadors for your business.  The truism in word of mouth marketing is hearing an endorsement from someone you know and trust about a product or service you're considering, is the best sales lead you can get.  It can be as simple as asking for referrals and permission to mention the referrer's name.  Incentivizing in a way that awards a current customer for referring a new customer is also an opportunity to make an offer to upsell the current customer as well. 

How you stay in touch, the frequency of touching customers needs to be in a very acceptable format and timing.  As the article poses, some businesses have long periods between sales or don't expect repeat sales.  This does not preclude asking for their testimonial, and a very nice thank you incentive for recommending a friend who buys the service or product.  It is amazing that business owners generally have no strategy to help build their reputation by making it easy for customers to leave kind words on Yelp or Google+, two of the most influential sites that have reviews.  It's all in the asking and making it very simple for someone to give kudos for your performance. 

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Using Hashtags in Social Media Marketing - SiteProNews

Using Hashtags in Social Media Marketing - SiteProNews | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
You don't have to like it, but hashtags are now a part of our culture. They flash onscreen with alarming regularity during our favorite shows and sporting
Michael Kristiansen's insight:

Amazing example of how Esurance used a hashtag for a 36 hour contest to win over a million dollars in the first ad after the Super Bowl.  It drove tens of thousands of mentions.  Ah, word travels fast when it's the right incentive and launched to a large viewing audience.  That's all great, to see hashtags as an  effective marketing tool.  But what about the small business, who does not have the millions to launch a TV ad and give away the store?  To have success reaching a more targeted niche audience, start with discovering what your audience is most interested in and research the keyword hashtags that could capture their interest long enough to come look at your content.  Ah, it comes down to the 'game plan', just what content you are delivering and what promotional incentive you can offer to see the word spread and people taking action on your offers.

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10 Rare Sources for Copyright-Free Images

10 Rare Sources for Copyright-Free Images | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Checkout this 10 rare sources for copyright-free images. With these 10 rare sources for copyright-free images, you can now choose from a huge collection of high quality photos online without the risk of getting sued because of copyright issues.
Michael Kristiansen's insight:

It still amazes me that Google Images puts an easily missed disclaimer about legal use of images they have lifted from sites worldwide and published.  It does give the impression that it's a free for all, after all, it has been for them.  Who's going to challenge their commercial use of photos without express permission.  By virtue of building the largest gallery of images for the public to see, is it not beneficial to their commercial interest in attracting the most traffic?  Isn't it why they practically bury their disclaimer and warnings to go hunt down rights to images?  Ever wonder how Google can build an image search engine and pretty much fail at search for the image rights that go along with the image?  Yes, you can dig out the rights sometimes on your own by following the image back to it's original source.  Sometimes.

These ten sources are worth bookmarking and avoiding search engine generated image galleries altogether.

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Social Media Friendly Content that Boosts SEO: 8 Tips for Bloggers

Social Media Friendly Content that Boosts SEO: 8 Tips for Bloggers | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Companies with blogs produce 67 percent more leads per month than companies without blogs.

Michael Kristiansen's insight:

It is about creating relevant content your customers and visitors want, and curating content from hot topics and trends that are industry relevant.  Content marketing and management takes some planning in order to be effective.  Places to start getting ideas is Google and Alexa'a hot topics.  Probably the most important thing is to be proactive, anticipate the kind of solutions people are trying to find and provide the high value content.  Get your visitors opting in to receive your blog posts in form of a newsletter so you are not waiting for your readers to return to your site, basically bring the great content to them, with links back to your site that support the content in the newsletter.  The key explained is bringing search engines together with social media sites with linkable content.  The advantage is great for the business that gets this right.

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Why Podcasting Is a Trend Marketers Need to Follow |

Why Podcasting Is a Trend Marketers Need to Follow | | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Social Media Marketing Podcast 80, in this episode Michael Wolf shares the research he carried out to help him discover more about podcasting.
Michael Kristiansen's insight:

The mention that iTunes has done a lot to expand the market for podcasting says a lot.  Competitors such as iHeart Radio have added podcasting, their version is iHeart Talk.  What is promising about marketing your business this way, is a personality can become known, and the threshold for attracting ad sponsors is only 10,000 listeners.  The reason is the listeners are much more devoted and if the podcaster reads the ad copy, there is a much higher conversion to listeners becoming buyers.  The figure quoted is that 54% of listeners have made purchases.


Podcasting is certainly a powerful way to do content marketing that drives traffic to your website for more connection to your brand. 


It is not an easy thing to start and keep up with, a regular schedule that engages people.  If you are going to start up your own podcast, you can do it with very little money, however, if you want the audio to sound the best, it's a good idea to invest in top equipment.


My suggestion to starting up would be to use a USB headset, and Skype to interview guests.  Pretty May is an inexpensive software that allows you to record the conversation.  Of course it makes no sense to start doing podcasts without first subscribing to a few to understand how successful podcasters organize their content and their delivery style.

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