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Video Marketing Case Study With Jake Hower

Video Marketing Case Study With Jake Hower | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Michael Kristiansen's insight:

Be sure to checkout this video marketing web strategy

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Michael Kristiansen's curator insight, May 6, 2013 12:35 PM

This is a well documented video marketing case study called 'Own The Racecourse' that is designed to help businesses transition from traditional marketing to online marketing.  Well organinzed and very useful information that can be put to use in overall website strategies.

Buyer Traffic Generation | Content & Video Marketing | SEO
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Build High Value Content And Become A Big Fish In Your Pond

Build High Value Content And Become A Big Fish In Your Pond | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Just how do you make your product and its messaging synonymous with your brand. Start with totally knowing your product and your audience.

Michael Kristiansen's insight:

Some consistency is needed in delivering high value content your web visitors will appreciate, otherwise there's little to bring repeat visitors back.

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Content Marketing and SEO That Works

Content Marketing and SEO That Works | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
It's Not A Choice Between SEO and Content Marketing What I share with you is the encouragement to provide your website visitors with the highest quality content you can find and what you can produc...
Michael Kristiansen's insight:

You only need the basics of meta tags, high value links and outstanding content.  The content marketing plan is simple, curate great content to add to your own and syndicate to your social networks to help find your content.  Your visitors are more likely to share content they feel is important enough.

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To Share Great Content With Your Insights- Scoop.it

To Share Great Content With Your Insights- Scoop.it | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

“Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone.”

Michael Kristiansen's insight:

Creating unique content on a consistent basis is great, if it draws interest and builds an audience of fans. The time it takes, even when it eventually works, makes it an expensive gamble. What does work is starting with content that already draws high interest and would be of high value to your audience and fans.  The cost to curate content is about 62% less than producing all original content. Since content curation works a lot faster in attracting visitors to your site, the return on investment can be far greater. 


Spidering the web for great content, then curating that content for your audience by adding some insight, will continually grow your audience.  It happens by syndicating the content through social sharing.  In a short time frame of twenty posts a month for a couple of months, I've seen four to five times more people visit a web site originating from social networks than search engines, even though the traffic coming from search engines had grown.  The number of pages viewed went up 800%.  


What you curate today will continue to draw interest and traffic to your site in the future.  What NetMoreNow offers are content management and marketing programs that grow your online presence and take care of the time draining activities that keep many website owners working on their business instead of wasting valuable time and resources.

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What Is The Deal Using Multiple Domains For Content Marketing

What Is The Deal Using Multiple Domains For Content Marketing | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Content marketing should be highly relevant and posted on the main site, multiple domains can point to the main site or should be developed individually.
Michael Kristiansen's insight:

There is a risk of losing focus when using multiple domain names, and sometimes the best domain ends up being a pointer and not doing much in the way of helping search ranking.  For instance a client of mind has a long domain name no one can remember for the main website, yet they have tempebarbershop.com as a pointer. to the site and should consider promoting it.

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How Many Doors Lead To Lead Generation On Your Website?

How Many Doors Lead To Lead Generation On Your Website? | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
How many doors do you have in your home? A front door and a back door? Maybe you have a door that leads to the driveway or out through the garage? So you have about 2 or 3 ways to get into your home. And for a physical home that … Continue reading →
Michael Kristiansen's insight:

Ah yes, the homepage treated as if it's the only door to your website is a mistake.  Blogging opens many doors because the discovery of relevant information has high value to the interested party, and each post has it's own doorway into the website.

The 'take a tour' strategy makes perfect sense to show the content most relevant to the visitor's preference.  The process of doing that is called many things, including 'silos'.  It's wise to take one specific topic and link only highly relevant content to the specific topic, creating a very coherent site that's enjoyable and informative.  Content management is part and parcel this very thing of connecting all content specific to the topic.

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Tribes Have A Commonality In Beliefs That Marketers Can Appeal To

Tribes Have A Commonality In Beliefs That Marketers Can Appeal To | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Building a customer base takes understanding the power of tribes, their sense of community. Marketers can position products to a group lifestyle and beliefs.
Michael Kristiansen's insight:

This is a great topic regarding getting your business aligned with a community and their belief system.  A tribe is much more cohesive than 'fans' of your business, fan's may have diverse beliefs and like your business, but a tribe is much more aligned with a set of beliefs about the lifestyle they desire, or the product is highly valued by the tribe and worth paying more to get.

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How to Use Hashtags on Google Plus: Do’s and Don’ts (Infographic)

How to Use Hashtags on Google Plus: Do’s and Don’ts (Infographic) | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Hashtags have been around for a while now and most of us are probably familiar with them as they relate to Twitter. Hashtags exist to help people find and participate in conversations on topics that …
Michael Kristiansen's insight:

It is part art part science using hashtags in a way that helps more people find your content.  There's a fine balance and this infographic shows the Google+ side of promoting content to reach an interested audience.  A trending article curated and hashtags added, can drive traffic to your site to find desired content worth consuming. The last piece in the infographic is a good tip in recognizing great hashtags to be using. 

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DianaI's curator insight, May 28, 5:48 AM

common sense

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3 Awesome Twitter Marketing Tips For Your Business

3 Awesome Twitter Marketing Tips For Your Business | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Twitter has become one of the most valuable marketing tools available to business owners. But knowing how to best use it may not be as widely known.
Michael Kristiansen's insight:

These are not specific tips in using Twitter in marketing a business, it's more of a road map to take engaging Twitter followers seriously.  Responding, recognizing followers goes a long way to ensure retention.  The means to doing so is delivering content that supports why people follow you in the first place.  The warning is there to not use Twitter overtly for sales pitches.  The same struggle businesses have online generating interest in their websites is the same on Twitter, that is, generating high value content.  We work on this for clients and ourselves by curating content that is of great interest to the audience it's intended for.  As this post is curated, we want to point out that it's also being syndicated to Twitter and other major social networks where the interested audiences hang out.  In the article, repurposing and scheduling is mentioned as the second tip.  Publishing consistently matters and reaching your audience when they're paying attention means figuring out a publishing calendar that optimizes for a greater audience.  Twitter is the one network where repeating a tweet two or three times throughout the day can work to reach your audience.

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Making Review Sites Work for Your Business

Making Review Sites Work for Your Business | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Like it or not, review sites are here to stay, much to t...
Michael Kristiansen's insight:

One of my clients is a dentist of thirty years.  He is well liked by his patients and his competency is at the highest level.  However, his quirky humor caused a couple of terrible reviews on his Google Places page, now Google+ integrated.  These were the only reviews he had.  His practice started growing at a much slower pace.  To fix this, you want to be quick at responding to bad reviews.  So much time had passed it was a little late for that.  The solution was to bring in a videographer and invite patients in to give a testimonial.  We got seven great video testimonials and encouraged them to put a review on Google+ and Yelp.  The bad reviews were pushed off the first page and the great reviews outweigh the bad.  Whatever your business, reputation management is important to build a high wall of protection around your business so a bad review is likely to be ignored because of all the great reviews.  Clients are your ambassadors and they are more than happy to help you out if properly asked to do so.  If you don't ask you don't get.  People may rate food establishments but they don't bother much with other services unless asked nicely.

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3 Ways To Grow Your Business With LinkedIn - Jeffbullas's Blog

3 Ways To Grow Your Business With LinkedIn - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
With 300 million users and 49% being key decision makers on LinkedIn, It should not be ignored. Here are 3 key tips to grow your business with LinkedIn
Michael Kristiansen's insight:

The LinkedIn network is the best platform for many types of businesses, especially B2B professional services of all kinds.  The effort to succeed is taking interest in other people and building relationships, it's more focused on a give to get principle.  To cut the large amount of time that needs to devoted to it, is to consider bringing in a marketer who has strong knowledge of your business and excellent copywriting skills that are employed in prospecting within LinkedIn Groups.  With a little automation what can take several hours a day can be cut drastically so that most of your time is spent directly communicating and building business relationships.  Sincerity matters, and so does following up with people who have shown interest.  Like any business, trust comes first, second is whether you are ruled out, and third comes the mutually beneficial relationships (business happens).

Jeff, who I like to follow his ways of doing things and adopt what I like, is coming out with personal branding around media exposure as an excellent way to rise above the competitive noise.  A favorite of mine is joint ventures that make sense and money.  And lastly, Jeff speaks about concentrating on each individual on a one on one basis.  This certainly builds a lasting foundation for long term clients, friendships and lots of business opportunities.

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9 Brilliant Tools to Boost Your Twitter Presence -

9 Brilliant Tools to Boost Your Twitter Presence - | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Tweet There are over 1.5 million Twitter tools. All of them perform various interesting functions. This can make it really hard for you to choose the most effective and useful ones. So I have created a list of a few Twitter tools that will increase the effectiveness of your tweets, boost your influence and make …
Michael Kristiansen's insight:

Amazing there are that many Twitter tools.  I think it's more important for a business to take the time to determine where their audience is, what social network they use most.  For B2B, business executives your business wants to reach may not be using Twitter very much, but are using LinkedIn.  So before jumping onto a social network bandwagon, know beyond a doubt where your business can attain a lot of traction getting qualified business leads from.  

Concentrate where your resides more, and bring the other social network assets along so you have presence.  For Net More Now, 40% of traffic comes from LinkedIn and Twitter, twice as much than comes from search.  If Twitter is a significant place to network, then consider using some of the tools listed in the article.  Hootsuite is a great dashboard tool to run content through.  It's not one I'm using anymore because content flows from a high authority site on out to my social networks in a very easy way.

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How To Grow Your Traffic With Google

How To Grow Your Traffic With Google | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
How can a small business rank higher than a large corporation? Create unique, original content, have strong authorship, and be agile says Google.
Michael Kristiansen's insight:

Throughout the advice to grow traffic with Google the central theme is simply concentrate on providing the very best content your users want, are always looking for, and trust your site to deliver.  That is a tall order, and can mean employing several writers to come up with stellar content.  Original content posted on a near daily basis is mostly out of reach economically and time wise.  The way we look at original content is to write an encapsulating original piece that shares why the content being is important.  This is the art of curating high value,  relevant, and trending content that your readers will enjoy immensely.  Now, the effectiveness of reaching, serving your audience is greatly improved while at the same time, reducing the time and money necessary to carry on an aggressive content marketing strategy.

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What is the Most Effective Content Strategy for Startups? - Pushing Social - Blog Ideas, Tools, Training

What is the Most Effective Content Strategy for Startups? - Pushing Social - Blog Ideas, Tools, Training | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Are you trying to figure out how to best use your blog to attract users for your application, product, or service?

The good news is that content marketing is an excellent strategy for attracting targeted traffic to your website. T
Michael Kristiansen's insight:

Save and bookmark the original post, because seriously, it's the very blueprint for content marketing success.  We've all heard of the term 'sales funnel' or can at least determine what purpose it fulfills.  What the author, Stan Smith has laid out in a step by step fashion is what to do at each of the three levels of the funnel.  It starts with the awareness stage, giving the reader direction on taking action.  Next is the consideration stage, when people have already become aware and are not looking for what would rule your service or product out.  Being a contender means you've gotten so far but the next stage is the purchase stage, which is the final decision, and if you made it to the sale, it's going to be your customer services that will make the difference whether the sale sticks and the customer becomes a long term buyer of your product or services.  Take note, keep this article at your fingertips especially if you are a startup.  


One to the points made refers to how to write great FAQs and the method to get it right is probably not what you think.  This is great SEO as well. 

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Facebook Ads vs. Google AdWords: Which is Better for Your Small Business?

Facebook Ads vs. Google AdWords: Which is Better for Your Small Business? | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Understanding the basic differences between Facebook Ads and Google AdWords. For many small businesses, getting found amongst all of the chatter of the internet is a challenge. It’s like sitting in…
Michael Kristiansen's insight:

Facebook is good for lead generation and building relations, this is a marketing step that sets the path to the sale through establishing trust and value.  Google, has searchers that are directing their attention to researching and buying, with buyer intent being stronger, though only a portion of the traffic that reaches your site.  If you are after a very narrow audience and building your brand with that audience is a top goal towards educating and converting to buyers, then Facebook is an excellent way to do that.  The new direction Facebook seems to be beating out Google on is mobile advertising by placing relevant advertising.  More articles on content marketing.

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Develop a Stellar Content Strategy

Develop a Stellar Content Strategy | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is …
Michael Kristiansen's insight:

Since all the changes, reverberations that search engines, especially Google have deployed, the bottom denominator is to improve your website by adding 'high quality content' that is known to engage readers.  Where many businesses run into trouble is trying to publish original content consistently.  Consistency is more like four times a week for a site that has not earned much authority of its own or attracted an audience that stick around longer than a minute and look at more than one page.  The solution is to integrate high traffic, highly relevant articles along side your original content.  When visitors find lots of relevant content that has been curated for them, they have reason to stick around and consume your content.  If you are not consistent about it, you won't grow either.  It is the reason content management and content marketing services are crucial to have in order to grow.  Few business can staff for it. It's a taller order than a small site owner can fulfill without some help.  It's what we do.  We manage websites so that business owners never have to spend the day with techs, or deal with optimizing or publishing content. 

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12 Reasons to Implement A Visual Content Marketing Campaign (Infographic)

12 Reasons to Implement A Visual Content Marketing Campaign (Infographic) | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Visual content marketing is one of the hottest digital marketing trends these days, with the ever-increasing popularity of visual social media such us Pinterest, Instagram, Vine and whole lot of othe…
Michael Kristiansen's insight:

Infographics generate more interest and deliver a lot of information in a way that can be absorbed faster than text alone.  The shareability is very high and is a great way to get your links across the web.  This particular example has source footnotes giving proper attribution to the information being quoted in the info graphic.  Notice the branding component at the bottom and the link to the source the infographic was embedded from.  High impact visuals like this, videos that engage interest, make your content standout with greater reach.

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Split Testing the Facebook Call-to-Action Button

Split Testing the Facebook Call-to-Action Button | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
We ran a split-test of the Facebook call-to-action button. Read on to see how it performed and get some insights for your own marketing campaigns.
Michael Kristiansen's insight:

One of the things to consider with the call to action buttons now available to promote sponsored posts (pay to reach your own fans and more who fit your demographics) is how well your Fanpage is established, the number of Fans who already like your business fanpage.  It is a pay to play in order to get your sponsored post exposure so the reach is big enough to get action taking place on your sponsored post ad.  The results are very impactful when there's a 30% increase by using the CTA Facebook buttons.  It's good advice to use this if selling products, services, need to register people for an event, or driving people into a sales funnel campaign. 

Start with the premise that Facebook is where your customers and prospects reside the most.  A very narrow niche can still work if you drill down into the demographics to identify and engage your best prospects.

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8 Types of Twitter Cards Businesses Are Using |

8 Types of Twitter Cards Businesses Are Using | | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Do you know what a Twitter card is? This article shares eight types of Twitter cards, how to install them and their analytics options.

Via Stefano Principato
Michael Kristiansen's insight:

There are eight Twitter cards to choose from, all doing something a little bit different in including additional info with a tweet.  The two that are definitely more powerful are the ones that drive traffic to your website and lead generation.  These two have to be configured under Twitter ads instead of just taking the code and adding to the head section of your website.   There is such an opportunity to feature a tweet that drives traffic to your website, or a promoted tweet that collects email info for opting into your blog.  This is worth doing for an upcoming web promotion.   With a bit of effort adding a Twitter card will be delivering a whole lot more!

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Stefano Principato's curator insight, June 4, 7:00 AM

In this article I’ll share eight types of Twitter cards, how to install them and their analytics options.

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How To Activate Tribes For Viral Content Marketing Success

How To Activate Tribes For Viral Content Marketing Success | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires […]
Michael Kristiansen's insight:

This by another name is targeted marketing.  Rather than invest in mass marketing and hoping you hit something, tribal marketing success is built on relationships and like interests.  Defining who are your best prospects is a worthwhile exercise that yields better customer acquisition cost.  The more you know about your best prospects, the easier it is to discern whether you'll reach them on Facebook or on LinkedIn for example.

The main attraction that builds a highly interested tribe is the story.  The most success goes to the people who can tell engaging stories that naturally support and sell your product or service because more people can relate and desire to buy from you.

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You Can Create A Sales Bridge Newsletter To Make More Sales

You Can Create A Sales Bridge Newsletter To Make More Sales | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Show of hands. Who else has done this? You spend precious time creating content for a monthly newsletter.  You insert pictures, play around with the headline, and write the copy. Next you wrestle with the software.  Is it optimized for mobile?  How does it look on a desktop? An hour or two later, you finally …
Michael Kristiansen's insight:

Well, author Greg Digneo hits upon the great effort people put into their newsletters only to wonder did they get it right.  Keep in mind, relevant content is best served as best you can, and with incremental improvement in delivery and quality, content marketing using email newsletters does work. 

What I find unique is the sales bridge newsletter that bridges the gap between the 'helpful tips' and the sales process.  It takes into account how the keep in touch newsletters help build a relationship, but falls flat as to making an offer.

The fact remains, we over think how much information is needed to be helpful and 'complete', and actually causing distractions that causes recipients to lose focus on any call to action that finally shows up in the newsletter.  So step 1, narrow the focus makes a lot of sense.  Without getting step 2 right, readers might not go any further than the headline.  A headline that is all about solving a problem readers are having, will draw interest towards the meat of the content being shared.  Step 3, yes grabbing attention, is really coming up with a remarkable statement that hits on top of what's in it for them.  Step 4, is laying the tracks, creating the background, preferably with a reason to believe you.  To get credibility going, take a look at the first three steps and you should be able to draw an inference into who your target audience already knows, and interview them to get answers that shed light on their solution to the problem you're focused on helping solve for your audience.  Now, you are ready to rock step 5, providing tips to solve the problem you focused on solving.  It's an interesting strategy that relies on focusing on smaller groups of customers in order to focus on the best way to get in front of them.  With that in alignment, it's time to promote your stated solution.

Finally step 6, the bridge comes into play.  In the example, the bridge is the last of a couple of tips for solving the problem your targeted audience is having to deal with.  The last tip lines up perfectly with step 7, your call to action.  Simply put, click here, goes to the closing them on your solution to their problem.  The explanation here, is certainly longer than the newsletter you'll be sending to bridge your sales.




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Facebook Audio Recognition Brings New Features (and ways to monetize!)

Facebook Audio Recognition Brings New Features (and ways to monetize!) | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Facebook announced that it would be adding a new Facebook audio recognition feature. Read on to find out about this new feature and its implications.
Michael Kristiansen's insight:

This is great, Facebook has a new way to monetize data by implementing audio recognition.  This is a new way to focus on your core audience and engage with them.  Awesome possibilities.  Still, the people give up their privacy (even with privacy control options few will opt-out).  For marketers, the info is invaluable to reach your most interested audience.  It isn't long before the cost to use the info is bidded up to the point the data becomes a marginal benefit, unless of course your marketing budget is limitless. Facebook loves you then.  Still a little sore about the effort to build a fanbase and then being charged to reach your own fans.  Gotta play their game to get the valuable data.

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Why Email Remains at the Core of Small Business Marketing

Why Email Remains at the Core of Small Business Marketing | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
The reality is that despite the growth of social media advertising, email remains one of the highest ROI and most measurable marketing tools available for small businesses....
Michael Kristiansen's insight:

The important lesson is to polish up your email marketing efforts.  Best reasons given is email has the best ROI.  It is why social media marketers tune their campaigns towards getting a list built of qualified prospects.  Done well and the prospects have qualified themselves.  

The article explains what open rates are and what an 'open to click rate' means.  Though open rates overall have improved, that only shows initial interest.  It's going to matter how many clicked a link in the email to go a step further and engage with your offers or information offered.

Content marketing campaigns tie in very well with email marketing because newsletter content can come directly from your blogs.

Some services take more explaining and building trust and confidence to buy.  This is why autoresponders are important information delivery tools because a well designed series of email can do the educating and offerings on a paced schedule automatically.

Now, how does the swing to mobile change things?  Realize now if you haven't yet that a high percentage of people check email on their mobile devices.  This means subject lines, who the email is from and the simplicity of the message matters, so staying highly relevant, short and sweet.

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Visualistan: Smart Ways To Combine Content Marketing With SEO #infographic

Visualistan: Smart Ways To Combine Content Marketing With SEO #infographic | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Today, social networking sites are all the rage. Everyone is on at least one social networking site – if not on two, or three, or even more than that. The whole world has logged on to social networking sites, so not cashing in on the popularity of these websites for increasing page rankings would be nothing but foolishness....

Michael Kristiansen's insight:

The infographics are very good in visualizing how syndication works from one piece of content.  The written content seems to say a lot about what is commonly known, that social networking sites are a large sector of content marketing and getting found in search.  In the bottom right of the featured infographic, there is a great layout about repurposing content, converting content into different mediums to syndicate through different channels, like text into a slideshare presentation, or a blog post into use on a webinar.  And, of course turning the infographic itself into a videographic.  Now there's a new term.

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Why Click or Tap To Call Is The Best Direct Response Strategy For Advertiser ROI

Why Click or Tap To Call Is The Best Direct Response Strategy For Advertiser ROI | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it

Although the performance-based pay-per-call model is not new, there is renewed interest from publishers due to the ubiquity of mobile and new experimentation in ad formats.

Michael Kristiansen's insight:

Direct response marketers are excited that Twitter and other social networks are adding click to call functionality.  It's certainly a no brainer for local businesses to jump at the chance to have the strongest leads directly connected to them.  Any time a contact rate runs at 100%, the opportunity to engage directly with a potential buyer jumps off the chart.  Businesses find this kind of advertising worth the investment.

Watch for new offers and platforms to get your advertising messages out there with a tap to call option.  There is good reason why a Facebook lead is worth two to three bucks, but a phone call is worth ten times that.  It certainly means whoever is answering the calls had better be good at serving the person calling and making sales.

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8 Blog Design Tips to Make Sure People Stop to Read Your Content - Jeffbullas's Blog

8 Blog Design Tips to Make Sure People Stop to Read Your Content - Jeffbullas's Blog | Buyer Traffic Generation | Content & Video Marketing | SEO | Scoop.it
Most people determine in the first few seconds to stay or leave your site. You need to create a great first impression. Here are 8 simple blog design tips.
Michael Kristiansen's insight:

Three basic elements, visually elegant, enough to spark the desire to take a closer look at the content.  Give your best content that is highly useful and informative.  Make sure the site is easy to navigate, to explore the site.  With those elements in play, a sales funnel that takes all of that into account will have success at engaging people in a way that they want to sign up to receive more from you, and ultimately to buy from you.  

As in the restaurant business, the best service is when the site anticipates guests' needs.  This can be done by seeing to it that pages load fast so as to not interrupt the user's thinking.  Browsing the site should be very easy and content organized in an order that makes perfect sense.

There is a lot of buzz about content being evergreen. This is high value content that stands the test of time and never is outdated.  Think whether providing a certain piece of content is the right thing to do, so necessary and useful and lasting.

There's a few more things touched on in the original Jeff Bulla article worth noting.  Check out Jeff's book 'Blogging the Smart Way'

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