If you're blogging on WordPress and looking for an easy way to move your content higher up in search engine results pages, schema is a great way to do it. The problem is, not everyone knows how to ...
|Scooped by Michael Kristiansen|
Content marketing is a crucial part of SEO now. Google's Markup Helper is something few diy business owners know is out there to help them. It's because they have a business to run and trust the optimization of their site to a friend or SEO business that knows and implements this markup. Right. I have come across many websites where the owner paid a professional web designer who paid little attention to proper optimization. Duplicate titles and descriptions abound and have sunk many sites who a few years ago did very well in search based on their domain name alone.
As everyone should know, a great domain name is still important, but it must be backed up at the minimum with good markup, and at the maximum, high value content visitors are really looking for. Add traffic coming from everywhere else but search engines and search engines respond by raising the domain in ranking. Simply, the Google Markup Helper is an awesome tool that helps a webmaster optimize content for all search engines to index by. WordPress is already a very search engine platform when in capable hands. I highly recommend bookmarking https://www.google.com/webmasters/markup-helper/ and start using it. A couple of details come to light right away, author and publisher tags. It's not that difficult to do. My Google+ Publisher link.