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The online retailer announced Amazon Pages today, which lets retailers create web stores and market through the Amazon network. Happy holidays: Amazon announced today that it is offering a comprehensive web retail service, called Amazon Pages. With Pages, retailers can make customized e-stores that remain autonomous from Amazon's main site. Businesses registered with Pages will also have access to Amazon Post, a social media dashboard connected to Pages and Facebook, and Amazon Analytics, a web metrics tool that monitors Amazon Post sales and social media trends. Amazon broke the services down like this: When a retailer registers their company through Pages, they gain access to a simple site-building tool that lets them create a custom webpage.
With all of the startup technology stories that pervade the news each day, I wanted to bring up an example of a local, home-grown brand that got a taste of what it’s like to run with a big brand, have a positive experience, and then go back to being...
Google’s look has changed significantly since it started in 1997. While the search engine originally returned basic blue links to other Web pages, it now also shows ads, photos, maps, answers to questions and other information.
According to Balihoo's “National Brand Use of Digital in Local Marketing” study, 47.3% of marketers surveyed expect to spend more on local marketing in 2013 than they did this year, with 44.0% planning to spend the same; 67.5% said digital marketing would be “extremely” or “very” important to their success.
Just a few years ago, Groupon was the darling of investors who expected the company to drive a new Internet boom. Since it went public in November 2011, Groupon has shed more than three-quarters of its stock-market value
YouTube today announced that it will adjust its search rankings to prioritize videos that viewers actually watch. Basically, if YouTube users regularly watch three minutes of one video but routinely click away from a similar video after a few seconds, that three-minute video will rank higher in search results going forward, despite keywords.
How are you using social media in your small business? If you’re like most small business owners, you’re spending more time and money on social media and accepting that it’s not a fad, but an essential part of your marketing mix.
Imagine a prospect in your marketing automation system, or an infrequent customer in your corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the internet.
In other words, everywhere she turns, a few or many times a day, your prospect is seeing reasons, rationale, and offers to buy from you. That’s a powerful vision for a marketer. Read more at http://venturebeat.com/2012/10/03/madison-logic-lead-gen-platform-retargeting/#ujTbytLVh7ZJc0dd.99
Peter Robideau, who owns a technology support company, is helping small businesses identify problematic customers with a new website called BadConsumers.com. The majority of customers are nice to work with, but some people try to take advantage of small businesses, he explained. "Everything's geared for the consumers and their protection," he said. "What about us?"
Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan; where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora; where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar; where your feedback on eBay can be used to get a head-start selling on Etsy; where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time. Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted. Welcome to the reputation economy, where your online history becomes more powerful than your credit history. - Your every online transaction requires you to establish your trustworthiness.
Richard Branson explains why we need more woman in top positions.
How can you be sure that you’re getting the recognition you want (and deserve) online? Well, there are several easy to use tools—and most are free or low cost—that help create and monitor stellar local SEO.
Tom Smude may see himself as just a "little farm boy from Pierz," but the enterprising Morrison County farmer has high hopes for his homegrown Smude's Sunflower Oil...
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Today, as Amazon (AMZN) wallops all of retail, discounting’s old Big Three has been duopolized down to Wal-Mart (WMT) vs. Target (TGT). According to Bloomberg Industries, department stores now make up less than half the share of the retail industry’s core “general merchandise, apparel and accessories, furniture and other” sales than they did 20 years ago. As for the subject of 30 years ago, that’s when Kmart’s rights to Charlie’s Angel Jaclyn Smith’s clothing line (it still exists) might have been worth something.
Jen Rubio, social media manager for Warby Parker, talks about the power of doing what's not unexpected on social media.
with more than a billion users, facebook has become a powerhouse in display advertising, but some continue to question whether facebook ads can drive offline purchases.
This is Part 1 of the Retail TouchPoints Retail Analytics feature, spotlighting how retailers can make better marketing decisions by using retail analytics. The two-part report also highlights current trends and challenges retailers are facing while collecting and analyzing customer data across digital and physical channels. Part 2 of the Retail Analytics feature will appear in the October 23 newsletter.
Despite skepticism from conspiracy theorists, data showing significant improvement in the U.S. labor market are real, according to The Economist. "Although the drop in the unemployment rate was surprisingly sharp, there is no obvious reason for it to reverse," the magazine notes. "The [Bureau of Labor Statistics] actually revised up its payroll employment figures for July and August to more robust levels, and in September found people working longer hours at higher pay."
What makes a brand endure? When I consider this question, I immediately look to one of my favorites as an example: Hermes. Currently, this 175-year-old company is the world’s second most valuable luxury brand.
Creative Sandbox Gallery by Google
The Creative Sandbox gallery is a collection of crowd-sourced marketing campaigns that push the boundaries of creativity and technology. It's a place to spark new ideas, to inspire and be inspired. Check it out - Creative Sandbox by Google is a collection of the coolest, most inspiring campaigns across the web.
Chipotle’s “Cultivate” festivals in Chicago and Denver this year are bringing customers together, face-to-face, with the farmers and chefs that make it happen.
Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. - In our social media-infused world, traditional marketing logic just doesn't work.
If Your Android Phone Is Stolen, This App Photographs the Thief - Through a new web-based control center for the app users can activate a ‘Mugshot’ feature that accesses a lost or stolen phone’s forward-facing camera and captures photos of whatever or whomever might be in front of the lens.
This week in Colorado, Starbucks opened a store unlike any before it. There are no leather chairs or free power outlets. In fact, there’s no space for the customer at all.
App allows restaurants to turn tablets into menus
Eric Arsenault, a sommelier, and Mike Gibbons, former chairman of the National Restaurant Association, are helping to bring restaurants into the 21st century with an application that can turn Android tablets into interactive menus that allow guests to review photos, nutritional information and recommended wine pairings. - Eric Arsenault did not set out to reinvent the 'menu experience.' But with the help of Mainstreet Ventures president and former National Restaurant Association chairman Mike Gibbons, he developed an app that could revolutionize the way customers look...
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