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75 Content #Marketing #Tools You Can’t Live Without

75 Content #Marketing #Tools You Can’t Live Without | Business Improvement and Social media | Scoop.it

I would addAre you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more.

Here we go! 


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 26, 12:47 PM

I would add Scoop,it to the list of tools to use for content marketing.

jose antonio gabelas's curator insight, February 26, 1:44 PM

añada su visión ...

Alexandre Guapyassu's curator insight, March 1, 8:11 PM

I would add Scoop,it to the list of tools to use for content marketing.

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#Pymes La queja de los clientes

#Pymes La queja de los clientes | Business Improvement and Social media | Scoop.it
por José G. Quintero E. - Al momento de existir una diferencia entre lo que el cliente espera y lo que le ofrecemos, generalmente en sentido desfavorable hacia
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Which Digital Technologies best support customer acquisition? [Chart of the Day] - Smart Insights Digital Marketing Advice

Which Digital Technologies best support customer acquisition? [Chart of the Day] - Smart Insights Digital Marketing Advice | Business Improvement and Social media | Scoop.it
What do C-suite level managers think drives their growth? In our new Chart of the Day feature, we  will share insights to inform your approach to digital m. Marketing topic(s):Managing marketing technology. Advice by Robert Allen.
Via France Creative, Fred Zimny
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How to Use Facebook Messenger for Business #facebookmarketing

How to Use Facebook Messenger for Business #facebookmarketing | Business Improvement and Social media | Scoop.it
Do your customers use Facebook Messenger? Discover how to connect and engage with customers using Facebook Messenger.
Via Brian Yanish - MarketingHits.com
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#Pymes Empresas Familiares ¿Conoces las reglas del Juego?

#Pymes Empresas Familiares ¿Conoces las reglas del Juego? | Business Improvement and Social media | Scoop.it
Por Dr. Juan Manuel San Martín Reyna - Las empresas familiares que tienen el firme propósito de continuidad en el tiempo y de seguir con su crecimiento, tienen
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The next 5 years: how technology will shape the future of content #marketing

The next 5 years: how technology will shape the future of content #marketing | Business Improvement and Social media | Scoop.it
After surveying 300+ marketers & speaking w/8 top influencers, we've come up with a prediction for how technology will shape the future of content marketing

Via Mike Allton, massimo facchinetti, Fred Zimny
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Rescooped by Ricard Lloria from SEO and Social Media Marketing
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Optimize Your Local #SEO

Optimize Your Local #SEO | Business Improvement and Social media | Scoop.it

SEO can be tricky when you have a multi-branch organization. While you’ll want your corporate site to rank for more general keywords, ranking locally is often just as important. 


 This local/global balance isn’t easy to achieve. But here’s the good news: all the hard work you do to optimize your site for local search works to increase the rankings of your site as a whole.


Read More: http://www.forbes.com/sites/johnrampton/2016/05/23/local-strategies-global-reach-seoizing-your-site-and-content/#3f2af99c7fd9


Via Antonino Militello
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Experimental innovation and growth policy: why do we need it? | Nesta

Experimental innovation and growth policy: why do we need it? | Nesta | Business Improvement and Social media | Scoop.it
European governments spend around €150 billion every year trying to make their economies more innovative and entrepreneurial, as do many other governments around the world.

Yet the programmes that governments put in place to increase innovation, support high-growth entrepreneurship and accelerate business growth suffer from two weaknesses: there is insufficient innovation in innovation and growth policy and there is limited evidence on the effectiveness of innovation and growth policy

Despite the importance of innovation and high-growth entrepreneurship for economic growth, there are still many open questions on the best approaches to support them. This policy brief looks at the need to experiment with new approaches to innovation policy and, crucially, learn what works.

Via David Hain
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David Hain's curator insight, May 25, 4:54 AM

What kind of innovation and growth policies do we need? A really important question where I live and work!

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#SocialMedia Twitter Removes Names, URLs, and Images from Character Count

#SocialMedia Twitter Removes Names, URLs, and Images from Character Count | Business Improvement and Social media | Scoop.it
Twitter officially announced May 24 that @names will also not be included in the character count. You also don’t have to add a period before usernames for them to be seen in followers’ feeds.

The days of forcing abbreviations so you can fit your text and a photo under Twitter’s 140-character limit will soon be history. According to a report from Bloomberg Today, in as few as two weeks, Twitter will no longer count images and URLs in its character limit.

Via Brian Yanish - MarketingHits.com
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9 Tips to Save Time in #SocialMedia #Marketing

9 Tips to Save Time in #SocialMedia #Marketing | Business Improvement and Social media | Scoop.it
Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can quickly become an enormous time sink.
Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 25, 11:36 AM

All 9 tips new to us and we may use #3 and #7. Marty 

Steven Adams's comment, May 26, 6:07 AM
Nice tips, Thanks for sharing.
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#Pymes La sucesión: lecciones de las dinastías empresariales familiares (Parte II)

#Pymes La sucesión: lecciones de las dinastías empresariales familiares (Parte II) | Business Improvement and Social media | Scoop.it
por RAÚL SEREBRENIK - Cuando la familia considera que el futuro es mantenerse juntos, aumentan las probabilidades de que la trasmisión a las siguientes
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Rescooped by Ricard Lloria from Designing service
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HfS Webinar: Why Design Thinking Can Save the Services Industry From Obsolescence

HfS Webinar: Why Design Thinking Can Save the Services Industry From Obsolescence | Business Improvement and Social media | Scoop.it
Design Thinking can help service providers and buyers step outside the current processes and engagements and shift the impact of outsourcing.
Via A. Kosuke, Fred Zimny
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Raquel Oliveira's curator insight, May 27, 7:49 PM

Por que Design Thinking pode salvar a indústria de serviços da obsolescência?

 

#avancee

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#RRHH ¿TU EMPRESA DISPONE DE “LAVABOS EMOCIONALES”? | La Palanca del Éxito por @juanpsanchez

#RRHH ¿TU EMPRESA DISPONE DE “LAVABOS EMOCIONALES”? | La Palanca del Éxito por @juanpsanchez | Business Improvement and Social media | Scoop.it
Muchas personas piensan, especialmente en el ámbito laboral, que los aspectos emocionales del ser humano son temas que cada uno debe resolver, no teniendo la empresa ninguna obligación al respecto.

Sin embargo, está bien asumido en todas las empresas que aunque la evacuación de otras necesidades fisiológicas también son responsabilidad de cada uno, la organización tiene que disponer de lavabos donde ir a realizar estas acciones de manera higiénica y saludable.

Es decir, la empresa facilita la evacuación y eliminación de orines y deposiciones de sus colaboradores a través de infraestructuras y pausas ad hoc. Y nadie lo cuestiona.
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#Pymes ¿Qué narices es la digitalización y la revolución industrial 4.0?

#Pymes ¿Qué narices es la digitalización y la revolución industrial 4.0? | Business Improvement and Social media | Scoop.it
Mejora de la competitividad de las Pymes y emprendedores mediante la aplicación de técnicas de mejora, coordinación de procesos y equipos, en marketing interno y externo, creatividad, imagen corporativa, y formación

Via verescreer
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User Experience is the New #SEO

User Experience is the New #SEO | Business Improvement and Social media | Scoop.it
'UX stands for user experience. How is the experience of using a website for the user? Is it easy? Does it produces the desired results? 

SEO or search engine optimization is not just about keywords or meta tags or even content. Those things play a small role but search is more about user experience. Optimizing your website for search engines (in other words SEO) means focusing on the user experience'. 


Via Antonino Militello
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Stan Smith's curator insight, May 28, 5:11 AM
UX stands for user experience.
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‘Beyond Advertising’: How Companies Can Build Better Customer Relationships - Knowledge@Wharton

‘Beyond Advertising’: How Companies Can Build Better Customer Relationships - Knowledge@Wharton | Business Improvement and Social media | Scoop.it
A new book by Wharton’s Jerry Wind and Catharine Hays provides a roadmap for companies to effectively communicate with consumers through every possible touchpoint.
Via Fred Zimny
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5 Ways to Become a Master Storyteller

5 Ways to Become a Master Storyteller | Business Improvement and Social media | Scoop.it
A great brand is a story well–told. Whether you're a high school student, intern, CEO, entrepreneur or job-seeker, you need a good brand, especially in this climate. And to develop a good brand, you have to be a great storyteller.

Here are five tips to make sure your brand (and your business) become a best-seller.

Via David Hain
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David Hain's curator insight, May 27, 7:56 AM

Good storytellers are sense makers. Sense making is a critical component of change. How good is your story?

Ian Berry's curator insight, May 27, 8:22 PM
Like David Hains insight that storytellers are sensemakers
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#Pymes #b2b Selecting the Right Customer Loyalty Measures for your CX Efforts

#Pymes #b2b Selecting the Right Customer Loyalty Measures for your CX Efforts | Business Improvement and Social media | Scoop.it
Customer loyalty plays a key role in any customer experience management program.
Via Journifica, Harald Henn, Fred Zimny
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Roberto Nocera's curator insight, May 27, 4:38 AM

Customer Loyalty measurement approach #cxm #loyalty

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Report: Ignore Customers on Social at Your Own Peril

Report: Ignore Customers on Social at Your Own Peril | Business Improvement and Social media | Scoop.it
Customers are adopting a "social-first" customer-service mentality. Unfortunately, brands are slow to respond, if at all.
Via Érica Ariano, Fred Zimny
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6 Unconventional Tips to Create Content Faster

6 Unconventional Tips to Create Content Faster | Business Improvement and Social media | Scoop.it

Neil Patel: If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?


 Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content. 


I’m going to share with you six different ways to create tips, many of which are a bit unconventional but can work wonders.


Read More: https://www.quicksprout.com/2016/05/23/6-unconventional-tips-to-create-content-faster/


Via Antonino Militello
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Stan Smith's curator insight, May 25, 1:32 AM
Interesting stuff.
Rescooped by Ricard Lloria from Just Story It! Biz Storytelling
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The Good, Bad, and the Ugly: A Manifesto for #Storytelling + Virtual Reality

The Good, Bad, and the Ugly: A Manifesto for #Storytelling + Virtual Reality | Business Improvement and Social media | Scoop.it
“I can’t wait to see the art that people make with this.” Those were the first words from my friend Ryan after spending ten minutes in virtual reality. He’d just... read more

Via Karen Dietz
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Karen Dietz's curator insight, May 25, 3:09 PM

What a great piece on what to consider when creating virtual reality stories. In fact, just substitute the word "storytelling" for virtual reality or VR and you've got a fabulous best practices guide for business storytelling.

 

Written by Jason Ganz, CEO at Agora VR, he hits the nail on the head. He offers us all the best ways to think about storytelling and VR, discussing both the upsides and downsides.

 

In our go-go world, it's easy to move so fast we accidentally run over human principles and best practices. This article helps us slow down, think about what we are doing, reconnect with our purpose, get re-inspired, and continue to story on in service to others. "Gotta love that.

 

Keep this handy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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#Growth Hacking : What Is Tripwire #Marketing?

#Growth Hacking : What Is Tripwire #Marketing? | Business Improvement and Social media | Scoop.it
What is Tripwire Marketing?

Tripwire marketing involves segmenting your leads based on interest and selling them a low-priced entry level item before buying into your main item or service and then further upselling them from there.

Confused? Let me break it down for you. The process revolves around the tripwire offer itself. The tripwire offer is a low-cost, painless offer that is easy for your prospect to buy into. So instead of asking someone to buy, for example, your monthly fitness subscription service for £30 per month, you would first offer them your complete subscription service for 30 days for just £1.

This is not only something painless for them to purchase, but teases them to what you offer as a full package.

Via Jesus Alvarez desde www.sercompetitivos.com , Martin (Marty) Smith
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#Stroytelling #Marketing What Makes Stories Go Viral: The Emotional Combinations Formula

#Stroytelling #Marketing What Makes Stories Go Viral: The Emotional Combinations Formula | Business Improvement and Social media | Scoop.it
A study of 65,000 articles.

Via Karen Dietz
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Karen Dietz's curator insight, May 24, 11:15 AM

Want your content to go viral? Then you've got to read this post.

 

Written by Kerry JonesKelsey Libert, and Kristin Tynski for Harvard Business Review (HBR), this article discusses recent research that nails the formula for creating viral content. The formula parallels with storytelling elements that make for great stories.

 

Yay! As the authors say, "Marketers wanting to increase viral potential can create the ideal configuration of arousal and dominance for reaching a massive audience by incorporating the right emotional combinations into their content."

 

They not only share the research around the formula, they also provide links to great examples to back up their points.

 

Grab this and use it now!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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Understanding the mobile customer journey | Search Engine Watch

Understanding the mobile customer journey | Search Engine Watch | Business Improvement and Social media | Scoop.it
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers.
Via massimo facchinetti, malek, Fred Zimny
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#Pymes La sucesión: lecciones de las dinastías empresariales familiares (Parte I)

#Pymes La sucesión: lecciones de las dinastías empresariales familiares (Parte I) | Business Improvement and Social media | Scoop.it
por RAÚL SEREBRENIK - La sucesión es el proceso más complejo y con mayor impacto en la continuidad de las empresas familiares por antonomasia. Es en estos
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#Pymes ¿Cómo incrementar el valor percibido?

#Pymes ¿Cómo incrementar el valor percibido? | Business Improvement and Social media | Scoop.it
Por German Gorriz - Interpretamos y construimos la realidad del mundo que nos rodea, y nuestro lugar en él, a través de nuestros sentidos. Pero lo percibido no
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