Business Improvement and Social media
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Does everybody need a social media strategy?

Does everybody need a social media strategy? | Business Improvement and Social media | Scoop.it

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.


Via Martin Gysler
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Martin Gysler's curator insight, January 15, 2013 5:41 AM

Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.

 

In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.

 

What is your feeling?

Mercor's curator insight, March 18, 2013 8:06 AM

Rescooped by Ricard Lloria from SOCIAL MEDIA, what we think about! onto Bussines Improvement and Social media

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Modelos culturales de Hall y Hofstede. Sus 2 y 5 dimensiones interculturales.

Modelos culturales de Hall y Hofstede. Sus 2 y 5 dimensiones interculturales. | Business Improvement and Social media | Scoop.it
Modelos culturales de Hall y Hofstede. Sus 2 y 5 dimensiones interculturales

Via Manuel Gross
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Manuel Gross's curator insight, March 24, 6:36 PM
Por Alessandra Vita. “Culture is communications and communications is culture”, opina Edward T. Hall, uno de los fundadores del estudio de la comunicación intercultural. Otro estudio, “Modelo de las cinco dimensiones”, de Gerard Hofstede, se propone de detectar las peculiaridades culturales de cada país.
Rescooped by Ricard Lloria from Designing service
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What Creativity in #Marketing Looks Like Today

What Creativity in #Marketing Looks Like Today | Business Improvement and Social media | Scoop.it
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer…

Via Fred Zimny
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Vimeo’s Designing the future: Trends and insights from Fjord at MWC17

Vimeo’s Designing the future: Trends and insights from Fjord at MWC17 | Business Improvement and Social media | Scoop.it
Visit the post for more.

Via Fred Zimny
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How Much Time Will the Average Person Spend on Social Media During Their Life? #Infographic

How Much Time Will the Average Person Spend on Social Media During Their Life? #Infographic | Business Improvement and Social media | Scoop.it
The average person will spend more than five years of their lives on social media, according to a study by influencer marketing agency Mediakix.

Mediakix calculated average time spent per day on YouTube (40 minutes), Facebook (35), Snapchat (25), Instagram (15) and Twitter (one) and projected those figures out over a lifetime, arriving at a total of five years and four months.

Via Brian Yanish - MarketingHits.com
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Karine Pouzet's comment, March 24, 2:30 AM
Je n'ai jamais fait le calcul mais cette étude est intéressante