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What comes after content marketing? Here are four ideas.

What comes after content marketing? Here are four ideas. | Bussines Improvement and Social media | Scoop.it
If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.
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Rescooped by Ricard Lloria from pymesymas
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Caso Gowex. Los daños colaterales para las #PYMES

Caso Gowex. Los daños colaterales para las #PYMES | Bussines Improvement and Social media | Scoop.it

Independientemente del problema que supone para la credibilidad del maltrecho Mercado Alternativo Bursátil, cuyo fracaso ya era evidente por el bajo número de compañías (tan solo 23) que han sido capaces de tener acceso a él, y teniendo muy en cuenta que el mayor daño que dejará Gowex es sin lugar a dudas el económico, que se producirá sobre los pequeños inversores que destinaron su capital a invertir por medio


Via verescreer
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verescreer's curator insight, Today, 1:44 PM

"Que nadie nos confunda, #Gowex hay una, #Pymes en nuestro país más de 1.500.000, ni todos falseamos resultados, ni buscamos el pelotazo del valor de la acción"

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12 Free #SEO #Tools You Can't Afford Not To Be Using vía @AliciaRuizCM #socialmedia #cmua

12 Free #SEO #Tools You Can't Afford Not To Be Using vía @AliciaRuizCM #socialmedia #cmua | Bussines Improvement and Social media | Scoop.it
An inside look at our SEO Team's Top 12 Free SEO Tools we can't live without.
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Rescooped by Ricard Lloria from MarketingHits
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DOs and DON’Ts of #SocialMedia Pictures #Cmua

DOs and DON’Ts of #SocialMedia Pictures #Cmua | Bussines Improvement and Social media | Scoop.it

A picture’s worth a thousand likes. Or at least more likes than a post without one. Numerous studies have shown that including a profile picture is essential to garnering more page visits, and picture posts are more visible on social media. There’s an active online discussion around the perfect avatar or cover photo, but there is no comprehensive guide to visual engagement for your brand’s entire social media profile.

 

You can put a lot of effort into your brand’s visual presence—finding the perfect header, choosing an impeccable profile photo—and still fall flat. To reach the full visual engagement potential of your social media pictures, here are DOs and DON’T for your page’s essential visual elements: profile photos, cover images, and picture posts.


Via Brian Yanish - MarketingHits.com
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Rescooped by Ricard Lloria from MarketingHits
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Why You Couldn't Escape Weird Al's #Marketing Blitz

Why You Couldn't Escape Weird Al's #Marketing Blitz | Bussines Improvement and Social media | Scoop.it
With label unwilling to foot video bill, Weird Al partnered with multiple web sites for eight-day launch.

 

People with internet connections have probably noticed a lot of Weird Al Yankovic songs popping up in their feeds lately.

 

Every day for the past seven days, the reigning king of pop parody has released a new music video, each produced in partnership with a different content studio or artist, to promote "Mandatory Fun," his first album in three years.

 

Some videos were produced with some of the largest content portals on the Internet, including College Humor, Funny or Die, Yahoo Screen and Nerdist, which worked on "Tacky," the star-studded parody of Pharrell's "Happy." Others, like "Word Crimes," were produced by independent artists like Jarrett Heather, whose work Mr. Yankovic admires.


Via Brian Yanish - MarketingHits.com
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Rescooped by Ricard Lloria from Entrepreunership, eCommerce, Management, Small Business & Work Orientation
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Inteligencia emocional para emprendedores #infografia #infographic #entrepreneurship

Inteligencia emocional para emprendedores #infografia #infographic #entrepreneurship | Bussines Improvement and Social media | Scoop.it
Hola: Una infografía sobre Inteligencia emocional para emprendedores. Vía Un saludo

Via ThePinkSalmon
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Rescooped by Ricard Lloria from Organisation Development
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Vision to #Business Model to Brand

Whether you have a new business idea to launch, or an existing business that needs to redefine its vision and brand for future growth, at this presentation at SXSW V2V Las Vegas, Patrick and Justine gave hands-on tools to map your vision into your business model and in turn, using this to define your brand strategy to engage customers.


Via Stefano Principato, David Hain
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David Hain's curator insight, July 18, 1:51 AM

Good overview of brand building for 21C.

Rescooped by Ricard Lloria from Music, Videos, Colours, Natural Health
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Influencer #Marketing - pdf gratis

Influencer #Marketing - pdf gratis | Bussines Improvement and Social media | Scoop.it
Un pdf que recoge como localizar influencers y como gestionar y analizar una campaña en formato DIY. Para aquellas empresas y profesionales que no pueden o no quieren contratar los servicios de una agencia.

Via Estelblau
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Rescooped by Ricard Lloria from MarketingHits
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Inbound #Marketing Comparison: Hands on Clients Versus Hands Off Clients

Inbound #Marketing Comparison: Hands on Clients Versus Hands Off Clients | Bussines Improvement and Social media | Scoop.it

Imagine you are building a new home. You are in the planning stages with your architect. I’m sure you have a lot of input on the layout of your home due to the fact that you are about to make a huge investment and ….well IT’S YOUR HOME FOR CRYING OUTLOUD. So you show up to the design meetings, you share your opinions, you review the blueprints, give your feedback and together the two of you come to an agreement on a final blueprint. Then the contractor shows up and implements the entire shebang. You do daily or weekly walk throughs to make sure everything is status qou. You’re involved.

Now Imagine if you took a back seat in all of this. The Architect would draft up designs based on what he thinks is best and the contractor would implement them with no supervision. Then you show up to your new home. Did you know it is Gothic inspired because your architect fell in love with Gothic architecture in colleg? Yup, you have gargoyles loitering over your front door. Oh and the contractor built your walls with cement. You essentially live in a mini scary castle with no cell service. Congrats on that gem.


Via Brian Yanish - MarketingHits.com
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juandoming's curator insight, July 18, 11:51 AM

add your insight...

Rescooped by Ricard Lloria from New Jobs
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Los mejores post de #Marketing del momento - Asociación de Marketing de España

Los mejores post de #Marketing del momento - Asociación de Marketing de España | Bussines Improvement and Social media | Scoop.it
Si no dispone de tiempo para leer 4mil posts de marketing cada mes, desde el Observatorio de la Blogosfera de Marketing seleccionamos los 10 imprescindibles que debería leer.

Via Santiago Bonet
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Santiago Bonet's curator insight, July 17, 4:22 AM

Los mejores post de Marketing del momento | Asociación de Marketing de España @AsociacionMKT

Rescooped by Ricard Lloria from Talent Management; Engagement
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#HR Making a #Business Case for Investing in Employee #Engagement

#HR Making a #Business Case for Investing in Employee #Engagement | Bussines Improvement and Social media | Scoop.it
OK, C-level executive -- I'm talking to you. There's a lot on your plate these days. You have to keep your organization afloat and make critical strategic business decisions that will …

Via Anne Leong
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Rescooped by Ricard Lloria from Sinapsisele 3.0
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30 abreviaturas para sobrevivir en #Twitter

30 abreviaturas para sobrevivir en #Twitter | Bussines Improvement and Social media | Scoop.it

Via Gumersindo Fernández, Elisa Hergueta
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Rescooped by Ricard Lloria from Sinapsisele 3.0
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#RedesSociales Aspectos positivos y negativos de #Twitter

#RedesSociales Aspectos positivos y negativos de #Twitter | Bussines Improvement and Social media | Scoop.it

Via Gumersindo Fernández, Elisa Hergueta
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Rescooped by Ricard Lloria from Great Infographics
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How to Increase Your #Engagement on #Facebook [#INFOGRAPHIC] - The National Law Review

How to Increase Your #Engagement on #Facebook [#INFOGRAPHIC] - The National Law Review | Bussines Improvement and Social media | Scoop.it
How to Increase Your Engagement on Facebook [INFOGRAPHIC]
The National Law Review
If you're using Facebook to “sell” your practice, you are probably disappointed in your results.

Via John van den Brink
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Rescooped by Ricard Lloria from MarketingHits
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5 Tips You Need to Know to Improve Your #Twitter Strategy #infographic

5 Tips You Need to Know to Improve Your #Twitter Strategy #infographic | Bussines Improvement and Social media | Scoop.it
If you haven’t already heard, Twitter is a popular customer service channel. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a great opportunity for brands.

Via Brian Yanish - MarketingHits.com
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M. Philip Oliver's curator insight, Today, 11:51 AM

Thanks to Rand Fishkin and Malek!

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#RedesSociales #Socialmedia #RRHH Cómo mantener la buena reputación

#RedesSociales #Socialmedia #RRHH Cómo mantener la buena reputación | Bussines Improvement and Social media | Scoop.it
El 70% de las empresas con presencia en Internet monitoriza todo lo que se dice de ellos en las redes sociales
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Rescooped by Ricard Lloria from Great Infographics
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#Infographic: Understanding Consumer Email Behavior

#Infographic: Understanding Consumer Email Behavior | Bussines Improvement and Social media | Scoop.it
Late last week, the team at My.com reached out to MMW with results from a new survey of 1,000 U.S. internet users on email behavior.

Via John van den Brink
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Rescooped by Ricard Lloria from Just Story It Biz Storytelling
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#Business #Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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Ron McIntyre's curator insight, July 22, 9:05 AM

I can always trust that when Karen shares an article it will have good merit and this one is no different.  Keep in mind it is a multipart article.

Monica Norton's curator insight, July 22, 4:22 PM

Brilliant! My favorite mistake: listing facts is not the same thing as telling a story.

Miklos Szilagyi's curator insight, Today, 2:27 PM

Well, I like to hear that not all story-telling by everybody, everywhere, anytime is successful... it is an art, a finesse, a timing, etc... good five examples how not to do it...

Rescooped by Ricard Lloria from Social Media insights
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#Twitter Is About to Improve Direct Messages #cmua

#Twitter Is About to Improve Direct Messages #cmua | Bussines Improvement and Social media | Scoop.it
Twitter is about to make some obvious but much-needed improvements to its direct-messages feature. (Twitter is about to make some much-needed improvements to its direct-messages feature.

Via Virginia Gordon
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Rescooped by Ricard Lloria from Business Brainpower with the Human Touch
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#HR #RRHH Three Secrets of Organizational Effectiveness

#HR #RRHH Three Secrets of Organizational Effectiveness | Bussines Improvement and Social media | Scoop.it

When the leaders of a major retail pharmacy chain set out to enhance customer satisfaction, market research told them that the number one determinant would be friendly and courteous service. This meant changing the organizational culture in hundreds of locations—creating an open, welcoming atmosphere where regular customers and employees knew one another’s names, and any question was quickly and cheerfully answered.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, July 17, 6:46 AM

How the practices of pride builders can help you build a high-performance culture.

Rick Garza's curator insight, July 18, 9:44 AM

People still buy from people they like.  We spend millions on research to remind us of the Golden Rule, "Treat others they you want them treat you"  Whoever wrote that must be a brilliant individual.  Good advice!

Rescooped by Ricard Lloria from Personal Knowledge Mastery
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Must Read Report: The Internet’s Latest Disruption – #Knowledge

Must Read Report: The Internet’s Latest Disruption – #Knowledge | Bussines Improvement and Social media | Scoop.it

Know or die: risk and opportunity of Knowledge 2.0


Via Guillaume Decugis, Kenneth Mikkelsen
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Jeff Domansky's curator insight, July 19, 3:47 PM

Scoop.it co-founder Marc Rougier shares the company's research report and his valuable insight into the risks and opportunities of Knowledge 2.0 for organizations.


The implications are particularly important for internal communications and employee engagement. Recommended reading 9/10

Jordi Carrió Jamilà's curator insight, July 20, 2:34 AM

Conocer o morir: riesgos y oportunidades del Conocimiento 2.0

Margaret Driscoll, Learning Organization Librarian's curator insight, July 22, 11:08 AM
Guillaume Decugis's insight:

"Content curation is about sharing knowledge. By carefully selecting the right content and placing it in the right context, content curators transform information into knowledge. 

 

@Marc Rougier's post comes back on the results of our extensive survey on the status of knowledge sharing in the enterprise which measured how knowledge became a strategic asset for the enterprise - yet one that is largely underserved in terms of tools or platforms to manage its dissemination properly. 


"While there is consensus on the importance of sharing knowledge within organizations, current systems have not adapted to third-party content."


Here's how you can prepare your company to Knowledge 2.0."

Rescooped by Ricard Lloria from Redes Sociales
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6 Cosas que generan engagement en las #RedesSociales - Eventos Importantes - por @AnabellHilarski

6 Cosas que generan engagement en las #RedesSociales - Eventos Importantes - por @AnabellHilarski | Bussines Improvement and Social media | Scoop.it
Como obtener engagement en las Redes Sociales Tips de engagement en las Redes Sociales

Via Anabell Hilarski
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Anabell Hilarski's curator insight, July 17, 9:14 AM

En la era digital en que vivimos donde muchas compañías realizan diferentes estrategias de marketing para aumentar la audiencia, las noticias de última hora o eventos importantes son las mejores estrategias que cualquiera marca puede aprovechar para generar un gran engagement con sus seguidores.


#RedesSociales #MarketingDigital

Rescooped by Ricard Lloria from Lead With Giants Scoops
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Are Today's #Business Heroes Challenging Our Ideas About #Leadership? - Forbes

Are Today's #Business Heroes Challenging Our Ideas About #Leadership? - Forbes | Bussines Improvement and Social media | Scoop.it
Are Today's Business Heroes Challenging Our Ideas About Leadership?

Via Dan Forbes
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Rescooped by Ricard Lloria from LOS 40 SON NUESTROS
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Injurias y calumnias en #RedesSociales y foros de Internet

Injurias y calumnias en #RedesSociales y foros de Internet | Bussines Improvement and Social media | Scoop.it
Nuevo post dedicado a Internet y al derecho de los ciudadanos como usuarios de los mismos, en referencia a protección de datos personales.

Via Sonia C. Alonso
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Rescooped by Ricard Lloria from Sinapsisele 3.0
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6 claves por las que pierdes seguidores en #Twitter #Twitterele

6 claves por las que pierdes seguidores en #Twitter #Twitterele | Bussines Improvement and Social media | Scoop.it

Via Gumersindo Fernández, Elisa Hergueta
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Rescooped by Ricard Lloria from Great Infographics
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The Human Factor in #Content #Marketing [#Infographic] - #B2B Infographics

The Human Factor in #Content #Marketing [#Infographic] - #B2B Infographics | Bussines Improvement and Social media | Scoop.it

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Via iNeoMarketing, John van den Brink
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