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Can’t miss social media books for your Christmas list

Can’t miss social media books for your Christmas list | Business Improvement and Social media | Scoop.it
A couple noteworthy literary releases for the social media minded!There are SO MANY books out there on social media. Too many, to be honest. And most of them cross my desk. So to cut through the clutter and help your holiday shopping, I’m providing a succinct view of a few notable new books by highlighting:

Why the book was written
The best and worst things about the book
A Zappos alert. If you are as sick of hearing about Zappos social media case studies as I am, you will appreciate this feature. I have suggested new international regulations through the U.N. stating that every book should have a Zappos warning on the cover disclosing what percent of the book contains Zappos. Short of that, you’ll have to rely on my alerts.

Ricard Lloria's insight:

Can’t miss social media books for your Christmas list 

 

http://www.businessesgrow.com/2012/12/11/cant-miss-social-media-books-for-your-christmas-list/ ;

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Your Origin Story: What We Can Learn From a Super Bowl Commercial

Your Origin Story: What We Can Learn From a Super Bowl Commercial | Business Improvement and Social media | Scoop.it

I was spellbound. “Man…I want to see this movie,” I thought, and looked forward to sending the link to a couple of friends who I also knew would be touched by this stirring story unfolding before my


Via Karen Dietz
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Karen Dietz's curator insight, February 20, 3:42 PM

Here's an example of a company's Origin Story. This is one of the 6 Signature Stories every company needs to tell about itself. 

 

Here Anheuser-Busch shares just a piece of its Origin Story in this Super Bowl ad. We only get a piece because it is an ad. Obviously, there's more to share about how the company got started, and this short piece entices you to want more.

 

Thank you to colleague David Lee of www.HumanNatureAtWork.com for sending this to me.

 

What's your Origin Story?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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2017 CIO Agenda: A #Retail Perspective – Robert Hetu

2017 CIO Agenda: A #Retail Perspective – Robert Hetu | Business Improvement and Social media | Scoop.it

Every year, Gartner surveys CIOs and IT executives drawn from the membership of its executive program and other sources to identify key priorities, opportunities and issues. The 2017 Gartner CIO Survey includes responses from 2,598 overall participants. This research examines the specifics of the retail segment of the 2017 CIO survey results from 133 retail…


Via Fred Zimny
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Rescooped by Ricard Lloria from Curation, Social Business and Beyond
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Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | Business Improvement and Social media | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation

Via janlgordon
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janlgordon's curator insight, February 19, 10:56 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFbV3099Qkm

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Adrian Swinscoe: How the customer experience vision gap is holding many organisations back

Adrian Swinscoe: How the customer experience vision gap is holding many organisations back | Business Improvement and Social media | Scoop.it

In a world that is moving faster and faster and where it seems like we have less and less time to think, there is better way to approach problems, particularly when it comes to those associated with improving and developing the customer’s experience. Doing so will allow organisations to develop an increased ability to deliver…


Via Fred Zimny
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From disrupted to disruptor: Reinventing your business by transforming the core | McKinsey & Company #digital

From disrupted to disruptor: Reinventing your business by transforming the core | McKinsey & Company #digital | Business Improvement and Social media | Scoop.it

Companies must be open to radical reinvention to find new, significant, and sustainable sources of revenue. When Madonna burst onto the scene in the early 1980s, there was little reason to suspect that she’d have more than her allotted 15 minutes of fame. But in the three decades since her debut album, she has managed…


Via Fred Zimny
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#Pymes Cuestionamientos difíciles sobre la sucesión en la empresa familiar

#Pymes Cuestionamientos difíciles sobre la sucesión en la empresa familiar | Business Improvement and Social media | Scoop.it
por RAÚL SEREBRENIK - En muchos casos le es difícil a el o los fundadores de una empresa familiar digerir lo que significa la sucesión, por un lado, y por el
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Las cinco tendencias más relevantes de la Economía Digital en 2017.

Las cinco tendencias más relevantes de la Economía Digital en 2017. | Business Improvement and Social media | Scoop.it
Las cinco tendencias más relevantes de la Economía Digital en 2017

Via Manuel Gross
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Manuel Gross's curator insight, February 18, 10:20 AM
Cinco tendencias que afectarán no solo a los usuarios individuales de las tecnologías sino que también influirán decisivamente en la empresa digital, donde ya son imprescindibles las nuevas herramientas tecnológicas.
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This is why user experience is more important than price

This is why user experience is more important than price | Business Improvement and Social media | Scoop.it

When was the last time you went into a store and purchased something? Perhaps you were just running into the store to pick up a quick snack. Chances are that prior to even the simplest of shopping decisions, you consulted the internet. Whether shoppers are looking for information on prices, reviews, quality or the general…


Via Fred Zimny
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