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8 Indispensable Tools to Improve Your Social Media Efficiency

8 Indispensable Tools to Improve Your Social Media Efficiency | Bussines Improvement and Social media | Scoop.it
Social Media can be a real time crunch. Here are eight tools to help you save time and effort.

Via Eric Suesz
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#Pymes #Empresas #RRHH 7 Fuentes de datos gratuitas para hacer Big Data

#Pymes #Empresas #RRHH 7 Fuentes de datos gratuitas para hacer Big Data | Bussines Improvement and Social media | Scoop.it
Te presentamos hasta 7 fuentes de datos gratuitas para hacer Big Data Análisis en tu empresa porque sabemos lo difícil que es encontrar datos que analizar

Via L. García Aretio
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Jimena Acebes Sevilla's curator insight, March 3, 8:37 AM

Fuentes de datos gratuitas para hacer Big Data.

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13 Easy-to-Use #Tools for Creating Killer Visual Content

13 Easy-to-Use #Tools for Creating Killer Visual Content | Bussines Improvement and Social media | Scoop.it
To help you create images that garner BuzzFeed-worthy engagement, here are 13 of our favorite easy-to-use visual content creation tools.

Via massimo facchinetti, Marta Torán
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Marta Torán's curator insight, March 5, 3:13 PM

Herramientas para crear contenido visual. 

Marco Favero's curator insight, March 5, 5:07 PM

aggiungi la tua intuizione ...

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Infografía con los atajos de teclado de las #redessociales actualizada a 2015

Infografía con los atajos de teclado de las #redessociales actualizada a 2015 | Bussines Improvement and Social media | Scoop.it
Esta infografía, actualizada a 2015, nos enseña los atajos de teclado que podemos emplear en 5 redes sociales: Facebook, Twitter, Tumblr, Google+ y YouTube.

Via Ramon Aragon
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¿Por qué las #redessociales no sirven para el ocio?

¿Por qué las #redessociales no sirven para el ocio? | Bussines Improvement and Social media | Scoop.it
¿Por qué las redes sociales no sirven para el ocio? - See more at: http://marketingblog.es/por-que-las-redes-sociales-no-sirven-para-el-ocio/#sthash.sdmb2BEu.dpuf¿realmente piensas que las redes sociales sirven para el ocio? En este post sabrás la verdad. Descúbrelo.

Via Anabell Hilarski
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Anabell Hilarski's curator insight, March 2, 1:01 PM

¿Por qué las redes sociales no sirven para el ocio? 

#RedesSociales #MarcaPersonal

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A Universal #SEO Strategy Audit in 5 Steps - Whiteboard Friday

A Universal #SEO Strategy Audit in 5 Steps - Whiteboard Friday | Bussines Improvement and Social media | Scoop.it
Posted by randfish
When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions.

Via Neil Ferree
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Neil Ferree's curator insight, January 31, 8:41 PM

According to Rand (and I agree with his position) social SEO tactics don't (or shouldn't) come into play until you've nailed down your social SEO strategy. Asking the right questions is a good place to start.


Ask yourself, your agency or social consultant these 5 questions?


1) What does our organization create that helps solve searchers' questions or problems?


2) What is the unique value we provide that no one else does?


3) Who's going to help amplify our message, and why will they do it?


4) What is our process for turning visitors from search into customers?


5) How do we expose what we do that provides value here in a way search engines can easily crawl, index, understand, and show off?

John Norman's curator insight, February 1, 6:34 PM

Its amazing how we often forget to ask these basic questions as we rush headlong into the SEO fray all guns blazing! @Neil Ferree has also summarised them nicely.

Neil Ferree's comment, February 2, 10:04 PM
We agree @John Norman that knowing WHY and HOW your content strategy needs to be addressed before your execute your SMM / SEO tactics
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How to Quickly Improve Your #SocialMedia Presence

How to Quickly Improve Your #SocialMedia Presence | Bussines Improvement and Social media | Scoop.it

Understand Your Audience Needs


Whether you’re marketing to consumers or business professionals, share the details that matter most to them.

From common everyday solutions to detailed instructions, take your knowledge and translate it into useable and valuable social media content.


Via Neil Ferree
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Neil Ferree's curator insight, February 25, 1:20 PM

Create an Integrated Social Media Strategy

Social media is not a one-off tactic. Ensure that each of your social properties is tied into your overall marketing strategy.


This means that each spoke or social media channel serves a purpose, working together to support a long-term plan.

Nedko Aldev's curator insight, March 2, 10:06 AM

 

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The one #contentcuration best practice that you might not be doing | Scoop.it Blog by @allygreer

The one #contentcuration best practice that you might not be doing | Scoop.it Blog by @allygreer | Bussines Improvement and Social media | Scoop.it
You want content curation resources? We've got content curation resources. I can preach until my face turns blue about content curation and content marketing best practices, but none of it really matters unless you're also doing this one very important thing: Adding insight and editorializing your curated content.  
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Three Approaches to Effective Brand #Storytelling by @lkpetrolino

Three Approaches to Effective Brand #Storytelling by @lkpetrolino | Bussines Improvement and Social media | Scoop.it
OK class! Today we are going to discuss an interesting psychological phenomenon called Pareidolia.

Why do we as professional communicators care about Pareidolia? Because understanding how it works is crucial to effective brand storytelling.

Via Brian Yanish - MarketingHits.com
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What It's Like To Get A Personal Brand Makeover By Personal Brand Consultants

What It's Like To Get A Personal Brand Makeover By Personal Brand Consultants | Bussines Improvement and Social media | Scoop.it
Valuable lessons in putting your best foot forward.
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9 of the Best Free #SocialMedia Analytics #Tools

9 of the Best Free #SocialMedia Analytics #Tools | Bussines Improvement and Social media | Scoop.it

Want to know what’s working on social media?


Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, February 24, 4:17 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 25, 3:06 AM

9 of the Best Free Social Media Analytics Tools

Bart van Maanen's curator insight, February 25, 7:23 AM

Met dit online gereedschap krijg je een beter beeld over wat er gebeurt met je social media berichten en die van anderen. Daardoor kun je uitvinden wat voor jou goed werkt en hoe je je posts kunt verbeteren.

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#Pymes 3 tipos de contenido. 1 Inquietud | by @Verescreer

#Pymes 3 tipos de contenido. 1 Inquietud | by @Verescreer | Bussines Improvement and Social media | Scoop.it
Mejora de la competitividad de las Pymes y emprendedores mediante la aplicación de técnicas de mejora, coordinación de procesos y equipos, en marketing interno y externo, creatividad, imagen corporativa, y formación

Via verescreer
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4 Steps to Get #Business Results from Your Content #Marketing Strategy

4 Steps to Get #Business Results from Your Content #Marketing Strategy | Bussines Improvement and Social media | Scoop.it

Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.


Via Kamal Bennani, Carlina1950
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Graham Drage's curator insight, February 23, 2:25 AM

Good article about how to align your content marketing strategy with your business goals.

Ron Baker's curator insight, February 26, 12:42 PM

The following equation is the ultimate goal when developing content marketing campaigns for any business:

Customer needs + business needs = Content-Market Fit.

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#Pymes #Empresas #RRHH Blog de @evacolladoduran: ¿Gratis? No, gracias…

#Pymes #Empresas #RRHH Blog de @evacolladoduran: ¿Gratis? No, gracias… | Bussines Improvement and Social media | Scoop.it
Tema recurrente y polémico donde los haya… Son muchas las entradas que leemos a diario sobre este tema en la Red y hoy quiero abordarlo de nuevo desde mi propia experiencia y perspectiva. Quienes me conocéis y compartís conmigo en la red a diario sabéis que mi filosofía es siempre la de comunicar, compartir, cooperar. Ayudar en la medida de lo posible, y dentro de mis posibilidades, a las personas que estáis en mi comunidad dando valor a los contenidos compartidos así como a las personas que hay detrás. 

Hasta aquí bien. Tengo la gran suerte de rodearme de personas como tú, que estás leyéndome ahora y que muy probablemente estás en la misma dinámica. Que sientes las redes como algo que debe sumarnos y aportar valor a todos.

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#Redessociales ¿Tú robot o humanizas en #SocialMedia? - por @NAlonso

#Redessociales ¿Tú robot o humanizas en #SocialMedia? - por @NAlonso | Bussines Improvement and Social media | Scoop.it
¿Tú robot o humanizas en Social Media? es un post que habla sobre la construcción de la comunidad social en base a dos pilares humanización y engagement.
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#Branding How to Create a Great Story for Your Brand

#Branding How to Create a Great Story for Your Brand | Bussines Improvement and Social media | Scoop.it

Humans connect through stories. The strongest brands also connect through stories.

Stories help us know who we are, remember where we've been, and tell us where we can go. They engage, they clarify, and they inspire. Stories give us a common language for communicating with each other. They can transcend generations, cultures, and all kinds of circumstances. All effective communication is based on the principles of storytelling.


Via Daniel Watson
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Daniel Watson's curator insight, March 3, 1:43 AM


Does your brand have a strong back story that resonates with your target market?


Does your brand need to be improved by developing its story in a way that clearly indicates its uniqueness?


Do you know how powerful, a brand backed by a great story that is easily communicated, can be in its market?


Would your business benefit, from implementing the steps outlined in this excellent article, to develop or improve your brand's story?

PivotPointBrands's curator insight, March 3, 11:52 AM

Andrew Stanton from Pixar gave some great storytelling advice in his TED talk. His first rule: "Make me care."

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A day in the life of social media professional

A day in the life of social media professional | Bussines Improvement and Social media | Scoop.it
Even after almost six years as a full-time social media professional, a majority of people still wonder how I spend my days. They believe that my work stops after profile updates and post promotion. Then, I can turn off my computer and grab a book for the rest of the day.

Via Cendrine Marrouat - SocialMediaSlant.com, Carlina1950
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Measuring curation: Introducing New Scoop.it Analytics

Measuring curation: Introducing New Scoop.it Analytics | Bussines Improvement and Social media | Scoop.it
In a survey last year of more than 1,500 professionals using content curation, 76% of them said content curation helped them reach their business goals. As content becomes more and more important to achieve success, it also becomes critical to measure how it effectively helps. In fact, as renowned businessman & author Peter Drucker put it, "If you can't measure it, you can't improve it."


Having data is is one thing, but being able to analyze it is a completely different ballgame. Data needs to be visual in order to have an impact and guide future actions, and that is why we have created a beautiful new interactive Analytics center within Scoop.it. We've taken into consideration some of the most important data points that guide content marketing strategies, including whether or not content resonates with an audience, times of day the audience is online, and work division between team members, and based our redesign off of them.


The bottom line is that today, we’re excited to announce a complete revamp of our analytics dashboard bringing not only better looking, easier to use analytics but also new metrics and KPI’s to better understand the impact of your content curation. 


Via Neil Ferree
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Neil Ferree's curator insight, January 23, 8:21 PM

The New Scoop.it analytics dashboard provides the same data points as before, only now its easier to find / see where your sweet spots are and where they come from.

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#Neuromarketing Web Design: 15 Ways to Connect With Visitors Brains

#Neuromarketing Web Design: 15 Ways to Connect With Visitors Brains | Bussines Improvement and Social media | Scoop.it

Here is a list of 15 neuromarketing tactics that any website can use. Each is based on a specific bias. Most of these are simple, subtle, and very common if you know where to look. Every marketing website should be using at least a few of these tactics.


Via Neil Ferree
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Neil Ferree's curator insight, January 17, 3:13 PM

1. Testimonials
2. Endorsements and the Halo Effect
3. Social Media Shares
4. Social Media Widgets
5. Trust Seals: Certifications
6. Number of Happy Customers
7. “Our Most Popular” Best-Seller
8. Studies and Statistics
9. “As Seen In” Press Mentions
10. Reviews
11. Plans and Pricing Pages
12. Limited Supply
13. Early Bird Registration, Countdown
14. Trial Periods, Free Samples
15. Colors and Action

Shirley Pittenger's curator insight, January 24, 9:16 AM
Neil Ferree's insight:

1. Testimonials
2. Endorsements and the Halo Effect
3. Social Media Shares
4. Social Media Widgets
5. Trust Seals: Certifications
6. Number of Happy Customers
7. “Our Most Popular” Best-Seller
8. Studies and Statistics
9. “As Seen In” Press Mentions
10. Reviews
11. Plans and Pricing Pages
12. Limited Supply
13. Early Bird Registration, Countdown
14. Trial Periods, Free Samples
15. Colors and Action

Nicolas AUGUSTIN's curator insight, March 4, 11:32 AM

15 usefull tools using neuromarketing tactics to make your website more efficient !

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The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch

The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch | Bussines Improvement and Social media | Scoop.it
Here is our website launch checklist. Actually, this is a combination of several checklists related to launching websites. We’ve removed some of the internal communication items and added a few items related to marketing.

Via Neil Ferree
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Steven M. Sweat's comment, February 25, 6:02 PM
How you been Neilio?!?
Neil Ferree's comment, February 25, 9:39 PM
Not too bad @Steven M. Sweat how bout yourself?
Nedko Aldev's curator insight, February 26, 5:27 AM

 

570
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#Pymes Building Online #Marketing Strategies for Small Businesses

#Pymes Building Online #Marketing Strategies for Small Businesses | Bussines Improvement and Social media | Scoop.it

Via Daniel Watson
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Brilliant Breakthroughs, Inc.'s curator insight, February 25, 10:30 PM

Funny, everyone seems to forget that even the big guys all started out small :)

 

henk eisema's curator insight, February 27, 8:08 AM

ook iets voor @interrel8

Constant Loyalty's curator insight, March 2, 1:17 AM

Three basic fundamentals that any small business should follow.

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#Pymes #Empresas The #Marketing Department of the Future

#Pymes #Empresas The #Marketing Department of the Future | Bussines Improvement and Social media | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.

Via malek, Fred Zimny, ValerieMalaval
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MONICA LOPEZ SIEBEN's curator insight, February 26, 2:30 AM

Como desarrollar un departamento de marketing a la vista de la incorporación de las tecnologías TIC. Muy interesante!

Nedko Aldev's curator insight, February 26, 5:25 AM

 

568
Sergey Pavlov's curator insight, February 26, 9:15 AM

Lets see how it works )))

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5 Powerful Ways to Grow Your #SocialMedia Presence

5 Powerful Ways to Grow Your #SocialMedia Presence | Bussines Improvement and Social media | Scoop.it
Simple but powerful social media tips that you can implement right now to stand out and grow your social media presence.

Via Adam C, Jennifer G. Hanford, Brian Yanish - MarketingHits.com
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7 ad campaigns that used reverse #psychology

7 ad campaigns that used reverse #psychology | Bussines Improvement and Social media | Scoop.it

Rosser Reeves, the accomplished advertising executive credited with coining the term "unique selling proposition," once said, "The people who read and remember your advertising may buy less of your product than people who are not aware of your advertising at all. Your advertising, in other words, may, literally, be driving away customers." With this reality in mind, some brands have cheekily taken to using anti-marketing sentiments to their advantage. Newcastle routinely makes fun of its own advertising, even boldly describing its own Facebook page as "Your place to complain about our ads."


Via Brian Yanish - MarketingHits.com
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#Pymes #Empresas Una empresa sin plan, es como un vehículo sin volante,

#Pymes #Empresas Una empresa sin plan, es como un vehículo sin volante, | Bussines Improvement and Social media | Scoop.it
Una empresa sin plan, es como un vehículo sin volante, así que es preferible tener por lo menos un bosquejo, que no tener nada en lo absoluto.Lo que tiene que hacer es citar a algunas personas clav...

Via Juan Carlos Valda
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Los mejores 22 plugins para #Wordpress #infografia

Los mejores 22 plugins para #Wordpress #infografia | Bussines Improvement and Social media | Scoop.it
En esta infografía os compartimos información sobre los 22 mejores plugins para Wordpress

Via ThePinkSalmon
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