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Scoop.it!
Have you ever had difficulty choosing colours for a new scheme or wondered why we associate some colours with good luck and others with danger? Welcome to The Complete Infographic Guide to Colour Psychology. Discover all you ever needed to know about the psychology behind colours and why their meaning differs depending on which country you’re from… Via Lauren Moss 
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There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link... Via Lauren Moss
Ken Morrison's comment,
May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment,
May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight,
May 29, 2013 10:41 AM
La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-) |
De nombreux articles et infographies existent sur le sujet, mais cette infographie est probablement la plus intéressante que j'ai vue jusqu'à présent
This Colour Psychology infographic reminds us of the significant influence that societal and cultural values have on so many different aspects of our lives. The implications are so many. This guide can be really useful for entrepreneurs and freelancers when they decide on logo and branding.