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janlgordon's curator insight,
April 10, 2017 10:27 PM
I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.
The biggest audience on social media is not millennials after all.
The Changing Landscape in Marketing Online
People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.
Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image copyright: 123rf.
Read full article here: http://ow.ly/JS2q30aKxiL Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 16, 2017 9:41 PM
I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.
It's important to use the right keywords for your niche to grow your reach on Instagram.
Improve Your Following on Instagram With Hashtags
Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.
Herman explains how your posts can attract the right followers for your brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ptX6309ZigZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Vanessa Ong Li Wen's curator insight,
March 19, 2017 10:39 AM
As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.
janlgordon's curator insight,
February 6, 2017 11:09 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.
Interacting with your customers takes attention to all digital channels where they are active.
Establish a Successful Social Customer Service System
Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.
Fabrizio shows you several ways to improve your customer service on social media with the right platform.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Unplash.com.
Read full article here: http://ow.ly/gVWd308Ky9M
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
January 24, 2017 12:11 AM
I selected this article from Curatti written by Ashley Faulkes
Four of the best tools to help your best get seen on the web.
4 Top SEO Tools
In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.
Faulkes provides 4 tools you can use to improve your SEO strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/fE1c308hXLF
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Tentronix NZ's curator insight,
January 27, 2017 4:42 AM
Good tools for enhancing your SEO, especially Niel Patels' SEO analyser that is free of cost and most comprehensive. 2
janlgordon's curator insight,
January 14, 2017 2:30 PM
I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.
Your audience is not only involved in your products -- they are also paying attention to your messaging.
How Digital Marketing Affects Your Customers
Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.
Caruso explains the current state of customer relations in the realm of digital marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: Origin unknown.
Read full article here: http://ow.ly/6cEv3080mj8
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
December 27, 2016 8:27 PM
I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.
Visibility is still an important factor in developing a marketing strategy.
Understanding The New Marketing Trends
How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.
Newman shows the latest changes in marketing and the impact that digital technology has played.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/lER0307urTw
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
December 13, 2016 8:48 PM
I selected this article from Curatti written by Shane Barker because it explains the importance of being prepared for a successful product launch.
In a competitive online environment it's important for your goods to stand out to consumers.
Create a Successful Product Launch
Today's online market is highly competitive in an age of social media and reviews. I agree that businesses can gain more attention with the right focus and strategy in place.
Barker shows you how you can best present your products with a strategized approach.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/QyYx3076uVI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
October 26, 2016 11:05 PM
I selected this article from Curatti written by Avinash Nair because it explains how fact checking has gone from just journalism to just about every industry.
Use data journalism to help your business understand emerging trends and industry changes.
How Your Brand Can Better Use Data
As a business it's important to understand both analytics and tracking. I agree that in order to be effective you need to use the same methods that journalists have done in their research.
Nair explains exactly what data journalism is and what this means for your business information discovery process.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Vanity Fair.
Read full article here: http://ow.ly/JOhq305zJ7j
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's comment,
October 28, 2016 10:51 AM
Thank you @Mark E. Deschaine, PhD @Tim @Ricard Lloria & @Nicole Hanson :-)
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janlgordon's curator insight,
April 20, 2017 5:28 PM
I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.
It's important for your business to have an effective marketing plan in addition to your business plan.
Marketing Success Strategies
In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.
Hamiya explains the right steps to take in order to build a successful business marketing plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/dzoN30b21KK
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Jeff Domansky's curator insight,
April 24, 2017 7:17 AM
Good blueprint for building an effective marketing plan from Curatti.
janlgordon's curator insight,
March 20, 2017 11:42 PM
I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.
Understanding the outcome of your marketing strategies can help improve your conversion rates.
Measuring for Business Success
You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.
Caruso explains what quality metrics look like and how this can affect your bottom line.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/RzSx30a6f8o
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Edan Joy Gelt's curator insight,
March 22, 2017 11:53 PM
What an intuitive piece about quality versus quantity. I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur. The importance of a quality audience being offered quality content is what translates to the bottom line. Likes, clicks and follows are not reflective of NOI.
janlgordon's curator insight,
February 24, 2017 11:16 PM
I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.
The new digital-centric world and customer reach.
New Customer Approaches Emerge in the Digital Age
If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.
Zambito explains different methods of reaching your audience in the midst of a digital age.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/wIcL309lnAo
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Chuck Bartok's curator insight,
February 27, 2017 10:41 AM
The Digital Age has allowed savvy business persons to really know their Customer Persona
janlgordon's curator insight,
January 27, 2017 6:15 PM
I selected this article from Curatti written by Ruchika Sharma
Create a monthly action plan for your articles with the right keywords.
How to Use Keywords Effectively
Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.
Sharma explains the basics of content planning through keyword research.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/lca9308qPhB
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Didier C Touboul's curator insight,
January 31, 2017 11:55 AM
Basics for SEO, the right keyword selection
janlgordon's curator insight,
January 18, 2017 5:12 PM
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.
Create more growth for your business with the right marketing tools.
12 Top Performing Marketing Resources
In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content go a lot farther with more conversions.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/A7303088ufe
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
January 2, 2017 5:52 PM
I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.
The idea of strategizing content has diminished over the last few years due to mobile and technology trends.
Why Context is More Important Than Content
Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.
Zambito explains the basics of context in how it relates to today's online consumer.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Tony Zambito.
Read full article here: http://ow.ly/l7qK307CKXw
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
December 15, 2016 10:48 PM
I selected this article from Curatti written by Michael Brenner because it shows you how to create a successful content strategy from ten top resources.
Gain more social engagement and shares for your articles.
Top Content Marketing Tools
In order to take your content strategy to the next level you need to have the right resources. I agree that in order to be effective it's important to leverage what's available.
Brenner provides 10 tools you can use to make your content strategy reach a larger audience.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/irhQ307b5Yc
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
November 16, 2016 8:58 PM
I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.
Build a larger audience and increase visibility with better content.
12 Tools to Build a Blog Online
When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.
Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/yvy8306fz8s
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
nicoleta susanu's curator insight,
November 17, 2016 11:18 AM
4 helpful tools around a specific area of your business.
Daniel Gonzales's curator insight,
October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
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I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.
You can rank higher than the competition with the right website optimization.
Improve Your Website with an SEO Audit
You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.
Selby provides unique strategies you can use to improve your reach.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/P2fF30bldZo
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today