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How P&G found success through selling nappies in China

How P&G found success through selling nappies in China | BUSS4 China | Scoop.it
A little more than a decade ago, Procter & Gamble faced the ultimate marketing challenge: It didn't just have to persuade Chinese parents that its diapers were the best. It had to persuade them they needed diapers at all.

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Will China shake the world again?

Will China shake the world again? | BUSS4 China | Scoop.it
China’s growth in recent years has been generated by a dangerous lending and investing splurge. My new BBC2 film investigates whether a crash is looming that will shake the world.
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Emerge, splurge, purge

Emerge, splurge, purge | BUSS4 China | Scoop.it
Phone users smile, shareholders weep VODAFONE’S latest figures appear at first glance to vindicate the most powerful management idea of the past two decades: that...
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BUSS4 - China’s External Business Environment

This revision presentation looks at key aspects of the external environment for firms outside China looking to do business with China.
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BUSS4 - Market Entry Strategies for China

This revision presentation provides an overview of the key considerations and options facing businesses outside China looking to enter the Chinese market.
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Julie McDonald's curator insight, November 29, 2013 5:17 AM

Some more insight on entry methods into China

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How fragile are emerging markets?

How fragile are emerging markets? | BUSS4 China | Scoop.it
Kenneth Rogoff: Emerging market equities and currencies may have plummeted, but the real question is what will happen when the turmoil moves to debt markets
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Here's Why Apple Is Putting So Much Emphasis On Selling iPhones In China

Here's Why Apple Is Putting So Much Emphasis On Selling iPhones In China | BUSS4 China | Scoop.it
The most important facts about China's mobile market.
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Why Localisation Is Important for Success in China – Yum! Brands and the Rapid Growth of KFC

Why Localisation Is Important for Success in China – Yum! Brands and the Rapid Growth of KFC | BUSS4 China | Scoop.it
Businesses from outside China trying to sell in China face a critical question as they try to enter China. How far should they go to adapt or redesign (“localise”) their products and services to meet the needs and wants of customers in China?
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KFC’s success in China - Video

This is a great, in-depth video from former KFC executive Warren Liu on KFC's remarkable success in China. The video is just short of 16 minutes but is certainly worth showing students.
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What does China own in Britain?

What does China own in Britain? | BUSS4 China | Scoop.it
China has a lot of money to invest, but how much of it comes into Britain and what is it spent on?
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