Aston Martin to Spend £1 Billion on New Services Iconic British car brand Aston Martin is set to plough £1 billion into new products and technology as it enters its second century of operations.
Joe Hickling's insight:
Aston Martins new investors want to transform Aston by expanding its model range and strengthening its global dealership network. Maybe this means we'll see more city cars like the cygnet or a different style of luxury car from Aston. When the investors revamp the famous Ducati motorbike brand it was rather successful hopefully they will do the same for Aston. It should be interesting to see what Aston customers think of any changes to cars or company its self.
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