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BMW sees 'most successful year'

BMW sees 'most successful year' | BUSS4 Aston Martin | Scoop.it
German carmaker BMW says 2012 was the best year in its history after it posted a rise in profits and record revenues.
Joe Hickling's insight:

Not about Aston Martin but it shows an emerging market for the car indusrty, which aston martin are also targeting among other luxury car manufacturers.

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Dr Ulrich Bez, CEO, Aston Martin - Luxury Society - Luxury Leaders

Dr Ulrich Bez, CEO, Aston Martin - Luxury Society - Luxury Leaders | BUSS4 Aston Martin | Scoop.it
Dr Ulrich Bez, CEO of Aston Martin, feels that the word luxury is used too freely these days but through sacrifice of the ordinary, his beloved brand has become the epitome of it
Joe Hickling's insight:

Aston Martins CEO on changes facing the business and how he thinks Aston are ahead of other competitors with their city car the cygnet also his thoughts on the market as a whole. 

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Middle East crucial to future plans of Aston Martin

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Aston Martin looking for future growth in the middle east and asia. Is that where they should be looking?

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Aston Martin - Culture - Matchtech Featured

Aston Martin - Culture - Matchtech Featured | BUSS4 Aston Martin | Scoop.it
AstonMartinCulture
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Aston Martin setting out their culture in a statement, they obviously feel its important for people to know what there about.

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Aston Martin to Spend £1 Billion on New Services

Aston Martin to Spend £1 Billion on New Services | BUSS4 Aston Martin | Scoop.it
Aston Martin to Spend £1 Billion on New Services Iconic British car brand Aston Martin is set to plough £1 billion into new products and technology as it enters its second century of operations.
Joe Hickling's insight:

Aston Martins new investors want to transform Aston by expanding its model range and strengthening its global dealership network. Maybe this means we'll see more city cars like the cygnet or a different style of luxury car from Aston. When the investors revamp the famous Ducati motorbike brand it was rather successful hopefully they will do the same for Aston. It should be interesting to see what Aston customers think of any changes to cars or company its self.

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