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[Intellectual Property] Burberry: Protection Of Pattern Trademarks From Non‐Use Cancellation In China

[Intellectual Property] Burberry: Protection Of Pattern Trademarks From Non‐Use Cancellation In China | Buss 4 research | Scoop.it
The news of Burberry, the world famous UK fashion brand, risking to lose its trademark rights...
Via Sandrine Virginie Hilaire
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Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China

Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China | Buss 4 research | Scoop.it
“ Burberry has revealed a 'digital innovation' partnership with social platform WeChat, which will see the luxury brand grow its Chinese...”
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Burberry Loses Rights to Signature Tan, Black and Red Plaid in China

Burberry Loses Rights to Signature Tan, Black and Red Plaid in China | Buss 4 research | Scoop.it
“ Burberry no longer holds exclusive rights to its iconic tan, black and red tartan known as the “Haymarket Check” in China, after the country’s national trademark office revoked the company’s copyright of the design last week.”
Via Thomas Faltin
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What Burberry is Doing Right in China

What Burberry is Doing Right in China | Buss 4 research | Scoop.it
“ Digital Strategy And Targeted Expansion Lead To Profit Turnaround Burberry’s 2011 Beijing runway show.”
Via Gian Marco Saleri
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BUSS4 Exam Coaching & Revision Workshops to Prepare for 18 June 2014

BUSS4 Exam Coaching & Revision Workshops to Prepare for 18 June 2014 | Buss 4 research | Scoop.it
We're all ready to go with our BUSS4 Exam Coaching Workshops for June 2014. It already looks like we already have several sold-out venues for intensive revision days dedicated to supporting students as the get ready for the BUSS4 exam on 18 June 2014. However, there are still places available in some.

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Apple sues Samsung for $2bn as tech rivals head back to court

Apple sues Samsung for $2bn as tech rivals head back to court | Buss 4 research | Scoop.it
Apple says its Korean rival must pay $40 per device for 'systematically' copying features to use on its newest devices

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AQA A2 Business - BUSS4

AQA A2 Business - BUSS4 | Buss 4 research | Scoop.it
Online resources for teachers & students preparing for AQA BUSS4
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How Burberry Lost its Tartan Trademark on Leather Goods in China - Wall Street Journal (blog)

How Burberry Lost its Tartan Trademark on Leather Goods in China - Wall Street Journal (blog) | Buss 4 research | Scoop.it
“ Wall Street Journal (blog) How Burberry Lost its Tartan Trademark on Leather Goods in China Wall Street Journal (blog) In one of the more noteworthy intellectual property defeats for a foreign brand in China, Burberry this month lost the Chinese...”
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[Intellectual Property] Burberry: Protection Of Pattern Trademarks From Non‐Use Cancellation In China

[Intellectual Property] Burberry: Protection Of Pattern Trademarks From Non‐Use Cancellation In China | Buss 4 research | Scoop.it
The news of Burberry, the world famous UK fashion brand, risking to lose its trademark rights...
Via Sandrine Virginie Hilaire
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If There Really Is Brand Fatigue in China, Why is Burberry’s Popularity Rising? « Red Luxury

If There Really Is Brand Fatigue in China, Why is Burberry’s Popularity Rising? « Red Luxury | Buss 4 research | Scoop.it

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Burberry's trademark check under threat in China - Telegraph

Burberry's trademark check under threat in China - Telegraph | Buss 4 research | Scoop.it
“ Luxury fashion brand fights back against decision which challenges its exclusive right to use signature check in China”
Via Mr Billinghurst-Bright
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Starbucks to expand alcohol sales

Starbucks to expand alcohol sales | Buss 4 research | Scoop.it
The coffee retailer plans to offer beer and wine at more of its cafes in the evenings in a strategy to sell alcohol at "thousands of select" outlets.

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Starbucks Generated Over $1 Billion From Mobile Transactions Last Year

Starbucks Generated Over $1 Billion From Mobile Transactions Last Year | Buss 4 research | Scoop.it
Starbucks have over 10 million mobile app users.

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