Business Marketing & Trends
1 view | +0 today
Follow
Business Marketing & Trends
Business Marketing & Trends
Curated by Flo Zopez
Your new post is loading...
Your new post is loading...
Rescooped by Flo Zopez from Web-to-Store
Scoop.it!

Quelle expérience cross-canal pour le client à l'heure des magasins connectés ?

Quelle expérience cross-canal pour le client à l'heure des magasins connectés ? | Business Marketing & Trends | Scoop.it

Les mots "client", "satisfaire", "servir", arrivent trop souvent dans un second temps alors que le premier objectif de toute démarche de digitalisation d'un point de vente quelque soient les expériences mises en place servent d'abord à enrichir l'expérience du client en magasin afin que : il trouve plus facilement l'information qu'il recherche il trouve une information laissée préalablement sur Internet par d'autres clients : (ex : avis clients) il trouve le produit indisponible en magasin (disponible sur le site marchand du distributeur) on lui propose le produit le plus adapté à son profil client il puisse facilement partager tout ou partie de son expérience vécue en magasin : découverte / test d'un produit, acte d'achat...


Via Nicolas Prigent
more...
No comment yet.
Scooped by Flo Zopez
Scoop.it!

How to Use the New Pinterest, What Marketers Need to Know

How to Use the New Pinterest, What Marketers Need to Know | Business Marketing & Trends | Scoop.it
Flo Zopez's insight:

Marques et réseaux sociaux

more...
No comment yet.
Scooped by Flo Zopez
Scoop.it!

5 Ways Retailers Are Monitoring Your Every Move | POPAI | Consumer Behavior in Digital Environments

5 Ways Retailers Are Monitoring Your Every Move | POPAI | Consumer Behavior in Digital Environments | Business Marketing & Trends | Scoop.it
Shoppers are quickly catching on to the fact that retailers monitor their every move throughout the path to purchase.
more...
Clare Chen's curator insight, April 4, 2013 7:06 AM

In IMC, we talk about the consumer behaviour and their motivations for purchasing a product or service. Motivation is about a process that energizes us. But how do businesses discover what their consumers motivations are? Some new techniques have surfaced in clever and indirect ways that many shoppers including myself would not have been aware of. The methods in this article are simple and done without the consumer having to really think twice or think beyond what businesses could do with their actions. For example giving the business your email address in exchange for free WiFi. We wouldn't think much about it but the next thing we know, we are receiving promotional emails from them. Another tool, Smartphone Tracking is also really smart in a sense that we don't even know what our smartphone is capable of yet its feeding our likes and dislikes to businesses. These methods are contemporary information and motivation searching tools which really show the integration of marketing tools.

Gillian Ye's comment, April 5, 2013 12:18 AM
After reading this it really opened my eyes to what brands are doing to find out information on shoppers. It got me thinking about all of the ways in which companies can obtain information about consumers and their buying behaviours. I was quite shocked to read that some retailers have mannequin cams and how your phone can get tracked on all the websites you visit. It has made me more aware of my privacy and that I have to be more careful with technology as its advancements are opening new doors for people/companies to follow and track consumers buying habits.
Dong Wook Han's comment, April 6, 2013 10:04 AM
I was shocked too at the fact that retailers monitor the patterns of consumer behaviour literally. I thought it was invasion of privacy as they track down the smartphones without consent from customers as well as monitoring them through the cameras which is inside the mannequins. It is quite scary that they would do such thing to do marketing in a wrong way.
Rescooped by Flo Zopez from Tendances & Inspirations. Le Monde Autrement.
Scoop.it!

Infographie : Luxe : les bonnes pratiques du marketing digital

Infographie : Luxe : les bonnes pratiques du marketing digital | Business Marketing & Trends | Scoop.it

Tirée de l'étude 'Digital Luxury Marketing Report 2012', rendue publique le 24 janvier 2013, cette infographie dresse un panorama des tendances en termes de prises de parole digitales afin d'en tirer des recommandations pour les acteurs du marketing des maisons de luxe.

 

Via : E-Marketing, 23/01/2013


Via Jacqueline Bérard, Séverine Perron
more...
No comment yet.
Scooped by Flo Zopez
Scoop.it!

Le Journal de la Photographie

Le Journal de la Photographie | Business Marketing & Trends | Scoop.it
Le Journal de la Photographie offers daily coverage of everything photographic, from top-notch photo reportages to photographer profiles; from exhibitions to shows, prints, fashion, publications, fairs, adver- tising, auctions, and more.
more...
No comment yet.