As social media gets bigger, so does the amount of data that flow from such platforms as Facebook, Pinterest and Twitter. To help marketers use these data to obtain relevant insights, complex analytics platforms have developed as well. Indeed, big data has changed the way social media marketing works, and the following is a list of some of these changes according to Michele Nemschoff, a digital marketing expert.
Sure, we're all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the past.
As it builds more data analytics into its cloud infrastructure, IBM is trying to leverage predictive analytics as a new recruitment tool to help companies (@IBM targets predictive analytics at hiring, retention...
Researchers at the Bureau of Economic Analysis, the government’s statistical scorekeeper of economic activity, are now experimenting with the Intuit data.
Amrit Chhetri's insight:
KPIs are the backbone of every good BI/Analytics Solution.Business and Big Data can leverage rich-KPIs to Business Analyst, Digital Insight Analyst and other sets of users.In any Business, Managers are the executors of Business Plan and Strategies and KPIs help them to get the right kind of information in real-time.The requirements of KPIs are variable parts of BI/Analytics Solution and they depend upon the responsibilities assigned and the nature of the businesses.So,it is important to have the access of right sets of KPIs to all category of Data-Digesters including Analysts,Managers, CTO, CFO and CFA to make their decissions and forecasts more precise and accurate.
Predictive analytics can discover and provide the information to address application performance issues before they’re even noticed (Predictive analytics help solve intractable problems http://t.co/vaJD575skW...
Accenture analyses how customer relationship management (CRM) and predictive analytics help mobile game developers to determine the right product, pricing and channel strategies in mobile gaming market.
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