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Business Wales - Socially Speaking
Social media is changing the way small business engages with its customers
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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | Business Wales - Socially Speaking | Scoop.it

The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]

 

Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.

 

Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.

 

Keeping Personal and Public Facebook Content Separate...

 

Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/


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Roxanne Miller's comment, April 9, 2012 11:13 PM
Thanks!
Martin Gysler's comment, April 10, 2012 3:32 PM
You're welcome Roxanne!
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A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | Business Wales - Socially Speaking | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.


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7 Reasons You're Not Generating Leads From Social Media

7 Reasons You're Not Generating Leads From Social Media | Business Wales - Socially Speaking | Scoop.it

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access great content and information via a platform they already populate and actually want to gather said content and information.

 

Additionally, when prospects do “bite,” many of them are willing to provide their contact information, click to obtain more valuable content, and then come back for more, illustrating the concept of effective use of social media for lead generation beautifully.


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11 Tips You Can Use Today to Develop Outstanding Content for Your Blog

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog | Business Wales - Socially Speaking | Scoop.it

How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?

 

How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?

 

At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.

 

As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:


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Tom George's comment, November 3, 2011 11:06 AM
Excellent thanks for sharing this today.
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3 No Brainer (But Often Forgotten) Leadership Tips for Small Business

Strong leadership is important for all business owners, regardless of the size of business. However, since small business owners often have many responsibilities, effective leadership is especially important. This good article outlines 3 areas where specific leadership focus will deliver in spades for business outcomes.


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The Bro’s Guide To Pinterest

The Bro’s Guide To Pinterest | Business Wales - Socially Speaking | Scoop.it

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]

 

Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.

 

Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.


One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.

 

Read more: http://bit.ly/y0J3uK


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How Stumble Upon Works and Why I Won't Stumble your Post

How Stumble Upon Works and Why I Won't Stumble your Post | Business Wales - Socially Speaking | Scoop.it

Stumble Upon is the biggest driver of traffic to blogs and websites on the net, far surpassing facebook.


It is an important tool for traffic generation to your blog. A lot of people complain that it does not bring loyal readers to your blog because most people are quickly stumbling through giving random thumbs up.

 

The more I use it the more I see this to not be necessarily true. And if you use it in this way, Stumble Upon won’t reward you.

 

Stumble Upon is where I do most of my online reading, it is where I most discover new blogs, blogs that I have become loyal readers of and who I have now written guest posts for, which have driven me more traffic.


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21 Twitter Tips From Socially-Savvy Companies | Fast Company

21 Twitter Tips From Socially-Savvy Companies | Fast Company | Business Wales - Socially Speaking | Scoop.it
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.

 

Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards...


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Social Media A to Z Series: L is for Linkedin. 80+ Tips For Using Linkedin

Social Media A to Z Series: L is for Linkedin. 80+ Tips For Using Linkedin | Business Wales - Socially Speaking | Scoop.it

As part of this series, I shared that F is for Facebook - a social network. It definitely is that however it is often described as being in the consumer arena. Linkedin is also a social community or network however its target audience is business professionals. Linkedin is a social network for business with over 120+ million members spanning over 200 countries! AMAZING! About half of the members are in the United States and 26+ million are from Europe. With 12 million users, India is currently the fastest-growing network of users. It is like the United Nations for Business!

 

Why should you care?

It is a gold mind for making business connections, that’s why. I have been on Linkedin for many years. It was my first exposure to social media and a social network. I have made many great connections since becoming a member. I have seen it evolve from a relatively static environment to an engaging business community...


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15 Tips for Writing the Perfect Press Release

15 Tips for Writing the Perfect Press Release | Business Wales - Socially Speaking | Scoop.it

If you are planning to launch a new product or service or have newsworthy results from your current business activities then this good article will give you the guidance needed to write a press release that will meet the requirements of journalists and their publications.


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