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Social media is changing the way small business engages with its customers
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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Business Wales - Socially Speaking | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


Via Martin Gysler
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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Business Wales - Socially Speaking | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.

 

Excerpt:

 

If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.

 

 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.

 

**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.

 

**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.

 

**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.

 

**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


Via Martin Gysler, janlgordon
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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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50 Questions To Determine Social Media Marketing Success

50 Questions To Determine Social Media Marketing Success | Business Wales - Socially Speaking | Scoop.it

To maximize your organization’s social media effectiveness, here’s a set of fifty questions. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve.

 

50 Questions to determine your organization’s social media success

 

Social media monitoring. Before diving into the social media waters, it’s critical to listen to the conversation.


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Martin Gysler's comment, November 28, 2011 9:49 AM
A great post!
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Top 10 Do’s and Don't's on LinkedIn . . .

Top 10 Do’s and Don't's on LinkedIn . . . | Business Wales - Socially Speaking | Scoop.it

If you are job-seeking, you definitely need to be on LinkedIn, an essential job-search tool. Liz Ryan at Social Media Mind share's here top ten Do's and Don'ts for LinkedIn success . . .

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10 Essential PR Tips for Startups

10 Essential PR Tips for Startups | Business Wales - Socially Speaking | Scoop.it

This excellent article provides great tips for maximising public relations outcomes, all equally useful for established businesses, as well as startups.


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Ignore the Social Media Hype. Your Business Will Always Need a Great Website

Ignore the Social Media Hype. Your Business Will Always Need a Great Website | Business Wales - Socially Speaking | Scoop.it

The growth of social media marketing means your business needs a great website more than ever. This good article explains why this is the case and what level of effort you should be putting into your website versus your social media efforts.


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How to Win in a Local Market

An excellent article from John Spence that provides sound advice to anyone operating a professional services firm who wants to stand out from the pack in their local market.


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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | Business Wales - Socially Speaking | Scoop.it

The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]

 

Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.

 

Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.

 

Keeping Personal and Public Facebook Content Separate...

 

Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/


Via Martin Gysler
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Roxanne Miller's comment, April 9, 2012 11:13 PM
Thanks!
Martin Gysler's comment, April 10, 2012 3:32 PM
You're welcome Roxanne!
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7 Ways to Use YouTube in Your Business

7 Ways to Use YouTube in Your Business | Business Wales - Socially Speaking | Scoop.it

YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. Here's some great tips from Smedio . . .

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Watch Out For New, Improved Klout - launching next week . . .

Watch Out For New, Improved Klout - launching next week . . . | Business Wales - Socially Speaking | Scoop.it

Klout are delivering a series of changes next week which they believe will make their influence analytics more accurate than ever. One of the changes is around transparency - you will be able to understand your Klout score much better . . .

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6 Ways to Measure Your Social Media Results - from the Altimeter Group

6 Ways to Measure Your Social Media Results - from the Altimeter Group | Business Wales - Socially Speaking | Scoop.it

How to develop a robust framework for tying your social media performance to your business goals  . . .

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9 Ways to Sneak Your Website Address into Media Stories

9 Ways to Sneak Your Website Address into Media Stories | Business Wales - Socially Speaking | Scoop.it

This article provides 9 tips that you will find useful if you use the mainstream media to promote your business and you want to make sure they include the URL of your website in their copy.


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15 Tips for Writing the Perfect Press Release

15 Tips for Writing the Perfect Press Release | Business Wales - Socially Speaking | Scoop.it

If you are planning to launch a new product or service or have newsworthy results from your current business activities then this good article will give you the guidance needed to write a press release that will meet the requirements of journalists and their publications.


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