 Your new post is loading...
CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting. Those numbers are huge for anyone who’s marketing online. But that’s not all. Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals. But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that. And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips. Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/
Via Martin Gysler
To maximize your organization’s social media effectiveness, here’s a set of fifty questions. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve. 50 Questions to determine your organization’s social media success Social media monitoring. Before diving into the social media waters, it’s critical to listen to the conversation.
Via Gary Hitching, Martin Gysler
More Than One Way To Communicate Of course, communication can take many forms. For example, you can reply to emails when you have time, rather than chain yourself to a device to reply to every one when it arrives. In that vein, Gray compares Stratten’s insistence about using Twitter primarily for real-time communication to be “like saying all conversations should be on the phone.” He further points out that email or letters (what he calls asynchronous communication) are valid forms of communication.
Via The Queen of Twitter, Martin Gysler
Facebook’s ticker, timeline, Open Graph and GraphRank create a feedback loop that drives social discovery, engagement, and targeting opportunities. Here are seven suggestions on how to leverage these new features in marketing (by the way, in the graphic to the right, the word “flyouts” refers to pop-out window that opens when you click on an item in the ticker). 1. Get Onto the Graph To participate in social story creation and promotion, you have to be part of the Open Graph...
Via Martin Gysler
Keep track of your business, personal name, industry news and more. Here's how... One of the most useful services released by Google in recent years is its powerful Google Alerts (http://Google.com/alerts). This free tool allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more.
Here are 10 ways to leverage Google Alerts for your business...
Via Martin Gysler
Brands’ approach to Twitter is in many ways more of an unknown than Facebook. With the way that Facebook Pages have developed, there is a very clear structure to how you run your business presence on Facebook. There is a place for your photos, video, wall updates, then tabs on the side to do pretty much whatever you want with and a clear distinction between friends and Likes. With Twitter, it’s not so straightforward. Sure, everyone has the same basic tool to use: 140 character messages, but there’s little direction for brands. Do you post news, facilitate customer service, are you meant to @reply people who don’t follow you, how do you grow followers, when should DM and not @reply? It causes many problems for brands, who open up a Twitter account, only to leave it to die a slow death as they realise they’re not really sure how to use it for their brand or what value it can drive. A few interesting studies have been published lately that all seem to point to the same conclusion – the secret to Twitter success is driving links...
Via Martin Gysler
|
Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access great content and information via a platform they already populate and actually want to gather said content and information. Additionally, when prospects do “bite,” many of them are willing to provide their contact information, click to obtain more valuable content, and then come back for more, illustrating the concept of effective use of social media for lead generation beautifully.
Via Martin Gysler
How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic? How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish? At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now. As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:
Via Martin Gysler
Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. The rules are not too difficult to understand however they end up making you ask what then can you do. Banning of your Page can be a little troublesome for you, reason being that you may find it difficult to get your Page back...
Via Martin Gysler
"The numbers speak for themselves and do not betray the poor quality that is provided by most companies in the area of social media. To convince you, read this article, which says a lot, supporting figures!" There’s a lot involved with building your social media presence–so much so, that it’s easy for small business owners to feel overwhelmed and become unsure of what they should be focusing on. And then you come across some startling stats that show just how big the disconnect really is. I present you with three social media stats to ponder. Think about how they may reflect your own social media strategy.
Via Martin Gysler
Is timing all that important in the world of online marketing where information flows freely twenty four hours a day, seven days a week? Some bloggers and users of social media are satisfied to hammer out a post or send a tweet whenever they can. Others stay up late editing the next day’s blog post and setting it to auto-post at 4 AM. Is there really any advantage? In a word, yes. In two words: definitely maybe. Online marketers and community managers want to know one simple thing: when can they put their information, products, and special offers in front of the greatest number of people at one time...
Via Martin Gysler
|
