Business Wales - Socially Speaking
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Business Wales - Socially Speaking
Social media is changing the way small business engages with its customers
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25 Google+ tips and tricks

25 Google+ tips and tricks | Business Wales - Socially Speaking | Scoop.it

Google+ unveiled itself to the public amidst a chorus of praise and adulation from techies all over the globe. Unfortunately, it also earned a good amount of scorn from individuals who were not ready to grasp the unique philosophy Google+ was promoting. That philosophy is one of openness.

 

Unlike Facebook, Google+ is designed to connect strangers, and inspire collaboration and contribution. It has proven to be an amazing platform for promoting ideas, brands and people.

 

Since its early rollout, Google+ has forced competitors to begin evolving, inspiring platforms such as Facebook and Twitter to develop new ways of thinking about social media and the functionality they offer.


Via Martin Gysler
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The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them | Business Wales - Socially Speaking | Scoop.it

Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you!

 

Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Don’t worry – it doesn’t mean you have to depart from your blog’s persona and ideas to squeeze money from your visitors. In fact, you should stay within the spirit and tone of your blog when selling! Offer relevant products, t-shirts, books, seminars, or services that appeal to the wants and needs of your readers...


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What Will Get Your Facebook Page Banned

What Will Get Your Facebook Page Banned | Business Wales - Socially Speaking | Scoop.it

Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook.

 

Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. The rules are not too difficult to understand however they end up making you ask what then can you do. Banning of your Page can be a little troublesome for you, reason being that you may find it difficult to get your Page back...


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21 Twitter Tips From Socially-Savvy Companies | Fast Company

21 Twitter Tips From Socially-Savvy Companies | Fast Company | Business Wales - Socially Speaking | Scoop.it
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.

 

Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards...


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Social Media A to Z Series: L is for Linkedin. 80+ Tips For Using Linkedin

Social Media A to Z Series: L is for Linkedin. 80+ Tips For Using Linkedin | Business Wales - Socially Speaking | Scoop.it

As part of this series, I shared that F is for Facebook - a social network. It definitely is that however it is often described as being in the consumer arena. Linkedin is also a social community or network however its target audience is business professionals. Linkedin is a social network for business with over 120+ million members spanning over 200 countries! AMAZING! About half of the members are in the United States and 26+ million are from Europe. With 12 million users, India is currently the fastest-growing network of users. It is like the United Nations for Business!

 

Why should you care?

It is a gold mind for making business connections, that’s why. I have been on Linkedin for many years. It was my first exposure to social media and a social network. I have made many great connections since becoming a member. I have seen it evolve from a relatively static environment to an engaging business community...


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10 Essential Social Media Tips for Ecommerce Sites

10 Essential Social Media Tips for Ecommerce Sites | Business Wales - Socially Speaking | Scoop.it

Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers.

 

But ecommerce sites are stuck in a hard place because the number one goal of an ecommerce site isn’t sharing, it’s selling.

 

Take the “King” of ecommerce sites, Amazon.com, as an example. They have sharing tools on their product pages, but it’s not quite what you’d think:

 

While the sharing links are above the fold, they’re in the bottom-right corner of the screen. And you can bet that Amazon has tested that spot and found that it’s the best place for those links...


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