Ad Age compiled stats from Pew Research, Google Ad Planner, LinkedIn, MySpace, the U.S. Census Bureau and Facebook to create an infographic on social media demographics. (Social Media Demographics Infographic: Who’s Using What?
Chasing the 'influencer' set is a long standing marketing strategy - not a novel concept newly minted from the social media revolution. (What is online influence and is social media good at measuring it?
Sixty-two percent of online retailers say their return on investment is either unaffected by social media or that the benefits remain unclear, according to Forrester Research's The State of Retailing Online 2011: Marketing, Social & Mobile, which ...
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