When Twitter co-founder Jack Dorsey returned to the company a few months ago, the media was all abuzz about how he was abandoning his position at Square, about how you couldn't work for both companies without abandoning ...
Entrepreneur-turned-venture capitalist Mark Suster says he made every textbook mistake at his first startup and wants to help other first-time entrepreneurs avoid the same pitfalls. The following is some advice about early-stage startup marketing.
Search Engine WatchHelpful changes to Google Analytics and Facebook adsSmartCompany.com.auPut simply, you can visualise the 'click journey' or path which may have started with a Facebook ad click and ended with a Google ad click, resulting in a...
Enterprise social media: offline company culture impedes implementation?GigaOmPreviously, WebWorkerDaily has spoken to Yammer co-founder and CTO Adam Pisoni who explained that some executives fail to grasp the full benefit of social for enterprise.
Sydney Morning HeraldGoogle dabbles again in social mediaAdNewsGoogle is taking another stab at the world of social networking to challenge Facebook, with its Google+ project in field trial mode globally.
I, among others, was recently interviewed by InSites Consulting for their research paper on the integration of social media in a company. Below you can find the research report with some very insightful findings.
Social Networks in every country might live on the same Internet, but that doesn't prevent differences in online customs and culture from developing along geographic borders. (http://t.co/Om83aTC How Social Media is adopted around the globe!