Business Wales - ...
Follow
Find
2.3K views | +0 today
Business Wales - Socially Speaking
Social media is changing the way small business engages with its customers
Curated by Bruce Johnston
Your new post is loading...
Your new post is loading...
Scooped by Bruce Johnston
Scoop.it!

Writing Effective Facebook Posts

Writing Effective Facebook Posts | Business Wales - Socially Speaking | Scoop.it
"Surprising or not, it's true: the hotels with the most reviews have a higher average rating than the long tail of hotels, motels, B&Bs, and Inns with only a handful of reviews each."...
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

Successful Business Communication in Social Media | Social Media ...

Successful Business Communication in Social Media | Social Media ... | Business Wales - Socially Speaking | Scoop.it
In this day and age, most communication happens online via Twitter, Email, Facebook, Skype, etc. Using these channels as means of communicating with clients and other businesses needs to be done right in order for it to be ...
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

How to Create a Social Media Marketing Strategy

How to Create a Social Media Marketing Strategy | Business Wales - Socially Speaking | Scoop.it
Social media is the hottest trend in marketing these days, and you should definitely take your campaign social. It is however important that you follow.
more...
No comment yet.
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

10 Essential Social Media Tips for Ecommerce Sites

10 Essential Social Media Tips for Ecommerce Sites | Business Wales - Socially Speaking | Scoop.it

Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers.

 

But ecommerce sites are stuck in a hard place because the number one goal of an ecommerce site isn’t sharing, it’s selling.

 

Take the “King” of ecommerce sites, Amazon.com, as an example. They have sharing tools on their product pages, but it’s not quite what you’d think:

 

While the sharing links are above the fold, they’re in the bottom-right corner of the screen. And you can bet that Amazon has tested that spot and found that it’s the best place for those links...


Via Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from The Google+ Project
Scoop.it!

For businesses using Google+, 3 important reminders | Articles

For businesses using Google+, 3 important reminders | Articles | Business Wales - Socially Speaking | Scoop.it

In case you haven’t heard, Google+ pages for brands and businesses are on the way.
A Google employee told an audience at the Ad Age Digital West conference last week that the company is “close to unveiling” the new pages. At a Social Media Week event hosted by The Word of Mouth Marketing Association in Chicago last week, Google’s Ryan Stonehouse said the brand pages will likely roll out this fall.
At the WOMMA event, Alisa Leonard of iCrossing joined Stonehouse to offer a variety of tips for using Google+. Here are two (plus a third tip gleaned from posts by other Google+ employees):


Via The New Company
more...
No comment yet.
Rescooped by Bruce Johnston from Business Improvement
Scoop.it!

How to Make Meetings More Effective

How to Make Meetings More Effective | Business Wales - Socially Speaking | Scoop.it

This good article provides 5 tips that if adopted will ensure that your business meeting are effective as well as being resource and time efficient.


Via Daniel Watson
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

Facebook tracking - Washington Post

Facebook tracking - Washington Post | Business Wales - Socially Speaking | Scoop.it
AllFacebookFacebook trackingWashington PostFacebook's use of software that enables it to track users' online activity after they log off of the social-networking site came under scrutiny in Washington this week, with lawmakers and consumer advocacy...
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

Google Analytics Will Now Measure Social Media And Real-time Changes

Google Analytics Will Now Measure Social Media And Real-time Changes | Business Wales - Socially Speaking | Scoop.it
In a move that will become very popular with businesses and those who obsess about hits on an hourly basis, Google will be introducing a number of new features to its analytics services, mainly the inclusion of real time data.
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

School Lunch Wall Is Like a “Hot or Not” for Food

School Lunch Wall Is Like a “Hot or Not” for Food | Business Wales - Socially Speaking | Scoop.it
Chef Jaime Oliver is known for crusading against unhealthy food in school cafeterias.
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

Facebook Is Getting Too Damn Complicated [OPINION]

Facebook Is Getting Too Damn Complicated [OPINION] | Business Wales - Socially Speaking | Scoop.it
Ever noticed how the remote for each new TV you check out seems to have more and more buttons? Or how that online game you used to enjoy is feeling less like fun as the options pile on? It’s not your fault.
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

The 20-Minute SEO Audit Infographic

The 20-Minute SEO Audit Infographic | Business Wales - Socially Speaking | Scoop.it
Use this SEO audit chart for a handy reference! Print and post it in your office to guide you through ...
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

Why Facebook Timeline Will Be Huge for Brands

Why Facebook Timeline Will Be Huge for Brands | Business Wales - Socially Speaking | Scoop.it
Zeny Huang is an Emerging Media Strategist at JWT New York where she helps brands connect with fans in innovative and meaningful ways using social media. You can follow her on Twitter @Zenidala.
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

Google Changes The Face Of Blogging With Slick New Blogger Templates

Google Changes The Face Of Blogging With Slick New Blogger Templates | Business Wales - Socially Speaking | Scoop.it
I’ve always been a WordPress man myself but Google’s Blogger product is incredibly popular and today there are a bunch of new reasons to start using it yourself.
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

Blogger Outreach: 5 Tips for Connecting With Top Influencers

Blogger Outreach: 5 Tips for Connecting With Top Influencers | Business Wales - Socially Speaking | Scoop.it
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

The rise of the digital monopolies - The Next Web

The rise of the digital monopolies - The Next Web | Business Wales - Socially Speaking | Scoop.it
French broadcasting regulators ruled that TV and radio show hosts must not utter the words 'Facebook' or 'Twitter' unless it's in direct relation to a specific news story involving those companies. Put simply, presenters were no ...
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

The 20 songs the Beatles wrote about Social Media engagement

The 20 songs the Beatles wrote about Social Media engagement | Business Wales - Socially Speaking | Scoop.it

What *very* few people realize is that the Beatles actually wrote a lot of their songs about Social Media

more...
No comment yet.
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

The Art Of Seductive Landing Pages

The Art Of Seductive Landing Pages | Business Wales - Socially Speaking | Scoop.it

People don’t just want to be educated about what you offer. They want to be seduced.

Yes, seduced.

Being seduced is an exhilarating experience. 

 

First, recognize that seduction is not synonymous with deception. Being seduced is fun. Being deceived is not. It’s unfortunate that shady advertisers have conflated the two. But the world’s best brands pursue “honest seduction,” touching us emotionally as a way to begin a genuine, mutually rewarding relationship.

 

So while I fully recommend incorporating the best principles of content marketing in your conversion optimization — educating, informing, and leading thoughts — I implore you to communicate more than that. Impart the spirit of your organization, your brand, speaking to the heart as well as the mind.

Here are two suggestions to make your landing pages more seductive...


Via Giuseppe Mauriello, Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from Business Improvement
Scoop.it!

9 Ways to Sneak Your Website Address into Media Stories

9 Ways to Sneak Your Website Address into Media Stories | Business Wales - Socially Speaking | Scoop.it

This article provides 9 tips that you will find useful if you use the mainstream media to promote your business and you want to make sure they include the URL of your website in their copy.


Via Daniel Watson
more...
No comment yet.
Rescooped by Bruce Johnston from The Google+ Project
Scoop.it!

20 Ways to Improve Your Google+ Knowledge

20 Ways to Improve Your Google+ Knowledge | Business Wales - Socially Speaking | Scoop.it

Google+ is rapidly evolving.

If you’re looking for easy ways to improve your knowledge and experience with this hot new social network, keep reading.

The fast-paced development of Google+ has become a force to be reckoned with. Social media marketers and community managers will undoubtedly feel the pressure to keep up.

In this post, I’ll share 20 tips and resources to help you keep learning about Google+ and ways to enhance your user experience.


Via The New Company
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

This week's most talked about social media tools - The Next Web

This week's most talked about social media tools - The Next Web | Business Wales - Socially Speaking | Scoop.it
This is the 14th of a weekly series, in which every week, we'll look at five social media tools and platforms that have created some buzz over the last week.
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

22 Essential Tools for Testing Your Website’s Usability

22 Essential Tools for Testing Your Website’s Usability | Business Wales - Socially Speaking | Scoop.it
The Web Design Usability Series is supported by join.me, an easy way to instantly share your screen with anyone. join.me lets you collaborate on-the-fly, put your heads together super-fast and even just show off.
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC]

Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC] | Business Wales - Socially Speaking | Scoop.it
Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate.
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

35+ tips and tricks for sexier Google analytics reports.

35+ tips and tricks for sexier Google analytics reports. | Business Wales - Socially Speaking | Scoop.it
Google Analytics is a fantastic product and I use it personally on a daily basis without fail. There is however a wealth of data hidden behind its reporting tools if you can just manipulate it the right way.
more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

» How to Install the Facebook Iframe App in Less Than 30 Seconds

» How to Install the Facebook Iframe App in Less Than 30 Seconds | Business Wales - Socially Speaking | Scoop.it

New pages must be created using the iframe app.

more...
No comment yet.
Scooped by Bruce Johnston
Scoop.it!

Google Analytics Adds Real-Time Traffic Data

Google Analytics Adds Real-Time Traffic Data | Business Wales - Socially Speaking | Scoop.it
Google for the first time is providing a window into real-time web traffic with Google Analytics Real-Time.
Real-Time reports are available in the new version of Google Analytics, and administrators with Analytics accounts will get Real-Time reports.
more...
No comment yet.