You didn't really need a Google+ account until now. You might have one whether you wanted it or not. But YouTube new commenting system requires a presence on Google+. And there's no real alternative to YouTube for video.
Google+ has been shrugged off by many in the U.S. but not only has building domestic buzz, but a strong foundation on the international fronts. Jason Falls looks at the latest GlobalWebIndex statistics.
There are a lot of details that can be overlooked when setting up and maintaining a Facebook page for your business, so it’s important to make a list and check it twice, or maybe even three times. (Take that, Santa!