Business Wales - Socially Speaking
2.4K views | +0 today
Follow
Business Wales - Socially Speaking
Social media is changing the way small business engages with its customers
Curated by Bruce Johnston
Your new post is loading...
Your new post is loading...
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse

7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse | Business Wales - Socially Speaking | Scoop.it
In my opinion, the most powerful social media profile you can use is the LinkedIn profile. Most powerful that is, if you are looking to do more business and/or achieve your professional goals.

 

There’s a certain mindset LinkedIn members have when they spend time there.


They don’t browse through pictures and videos of their friends.

 

They don’t go there to share 140 characters of their current status.

 

And they don’t go there to watch panda bears sneeze or talking dogs say “I love you”...


Via Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from Business Improvement
Scoop.it!

20 Examples Of Effective B2B Facebook Pages

20 Examples Of Effective B2B Facebook Pages | Business Wales - Socially Speaking | Scoop.it

Still unsure that Facebook is of any value to businesses selling to other businesses? This excellent collection of great examples of what a variety of companies are doing with Facebook may help to provide the inspiration your business needs to get on board with on-line marketing.


Via Daniel Watson
more...
Tom George's comment, October 21, 2011 8:06 AM
Nice one daniel thanks for sharing this today. I was happy to put this on Internet Billboards. Please share the love Peace
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

10 Essential Social Media Tips for Ecommerce Sites

10 Essential Social Media Tips for Ecommerce Sites | Business Wales - Socially Speaking | Scoop.it

Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers.

 

But ecommerce sites are stuck in a hard place because the number one goal of an ecommerce site isn’t sharing, it’s selling.

 

Take the “King” of ecommerce sites, Amazon.com, as an example. They have sharing tools on their product pages, but it’s not quite what you’d think:

 

While the sharing links are above the fold, they’re in the bottom-right corner of the screen. And you can bet that Amazon has tested that spot and found that it’s the best place for those links...


Via Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

Direct Sellers: The Social Seller

Direct Sellers: The Social Seller | Business Wales - Socially Speaking | Scoop.it

The direct selling model has been around for more than 150 years, and it continues to be an effective model for getting sales and obtaining profit. It is basically the original social networking business, since it is driven by word of mouth marketing, through the relationships and trust that people form with each other.
Though the main tools of the direct selling trade are basically the people themselves, the technology of today has definitely changed the way people form connections with other people. In the past, direct sellers were limited to physical locations. They literally had to go door-to-door, organize a party in their house, or conduct a meeting at a restaurant or local café.


Nowadays, technology has made it possible for direct sellers to conduct their business anywhere. They can now reach hundreds of people with just one click, and they don’t have to be physically next to the other person to interact with him and talk about the benefits of a product they’re selling...


Via Daniel J Smith, Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

The secret to success on Twitter: Link sharing.

The secret to success on Twitter: Link sharing. | Business Wales - Socially Speaking | Scoop.it

Brands’ approach to Twitter is in many ways more of an unknown than Facebook. With the way that Facebook Pages have developed, there is a very clear structure to how you run your business presence on Facebook. There is a place for your photos, video, wall updates, then tabs on the side to do pretty much whatever you want with and a clear distinction between friends and Likes. With Twitter, it’s not so straightforward.

 

Sure, everyone has the same basic tool to use: 140 character messages, but there’s little direction for brands. Do you post news, facilitate customer service, are you meant to @reply people who don’t follow you, how do you grow followers, when should DM and not @reply? It causes many problems for brands, who open up a Twitter account, only to leave it to die a slow death as they realise they’re not really sure how to use it for their brand or what value it can drive. A few interesting studies have been published lately that all seem to point to the same conclusion – the secret to Twitter success is driving links...


Via Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

5 ways to protect your work online

5 ways to protect your work online | Business Wales - Socially Speaking | Scoop.it

Anyone who shares their work online knows there’s a risk they’re taking. Photographs are constantly ripped off, articles plagiarized, and even code is often stolen. Despite those risks, there is something to be said for having an instant audience online.

 

Rather than just leave your work out there to be stolen, there are certain precautions you can take to prove ownership, ensure that your work is properly credited, and more. We’ve put together a list of five very different methods, which will enable you to choose the one that is right for you and the nature of your work.

 

If you want to find out if your work has been used without your permission online, there are a few sites that can help you out. TinEye is a great way for photographers to find where their images have been posted, while bloggers can use a site like Copyscape...


Via Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

Introducing Social Media Examiner TV: Flipboard, Foursquare & Facebook

Our pilot episode starring Mari Smith. In this episode of Social Media Examiner TV you'll discover: Introducing Social Media Examiner TV: Flipboard, Foursquare & Facebook...

 

AmyPorterfield says: Mari! This video is OUTSTANDING. I have watched it a few times because I get so many great nuggets from it. Thanks for sharing!

 

I agree, it's really a great one!


Via Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

How To Create Facebook Subscription Lists

How To Create Facebook Subscription Lists | Business Wales - Socially Speaking | Scoop.it

Facebook introduced subscriptions last month, and the social network followed suit with a way for users to create lists of users they are subscribed to (Sound like Twitter?).


The lists appear in the left-hand column of the homepage, as a subsection of favorites. Whenever you click on a list here, you can see news feed updates from just the people on that list.

 

Here’s how to create a custom list, based on advice and screenshots we’ve garnered from the Facebook + Journalists page and our own surfing of the site.

 

Click on “Lists” in the left-hand on the homepage. That takes you to a page showing lists you already have. Even if you think you don’t have any, you do: Facebook’s smart friend lists appear here...


Via Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

How Timing a Blog Post Can Increase Your Exposure

How Timing a Blog Post Can Increase Your Exposure | Business Wales - Socially Speaking | Scoop.it

Is timing all that important in the world of online marketing where information flows freely twenty four hours a day, seven days a week?

 

Some bloggers and users of social media are satisfied to hammer out a post or send a tweet whenever they can. Others stay up late editing the next day’s blog post and setting it to auto-post at 4 AM. Is there really any advantage?

 

In a word, yes. In two words: definitely maybe.

 

Online marketers and community managers want to know one simple thing: when can they put their information, products, and special offers in front of the greatest number of people at one time...


Via Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

The Art Of Seductive Landing Pages

The Art Of Seductive Landing Pages | Business Wales - Socially Speaking | Scoop.it

People don’t just want to be educated about what you offer. They want to be seduced.

Yes, seduced.

Being seduced is an exhilarating experience. 

 

First, recognize that seduction is not synonymous with deception. Being seduced is fun. Being deceived is not. It’s unfortunate that shady advertisers have conflated the two. But the world’s best brands pursue “honest seduction,” touching us emotionally as a way to begin a genuine, mutually rewarding relationship.

 

So while I fully recommend incorporating the best principles of content marketing in your conversion optimization — educating, informing, and leading thoughts — I implore you to communicate more than that. Impart the spirit of your organization, your brand, speaking to the heart as well as the mind.

Here are two suggestions to make your landing pages more seductive...


Via Giuseppe Mauriello, Martin Gysler
more...
No comment yet.
Rescooped by Bruce Johnston from Business Improvement
Scoop.it!

Ignore the Social Media Hype. Your Business Will Always Need a Great Website

Ignore the Social Media Hype. Your Business Will Always Need a Great Website | Business Wales - Socially Speaking | Scoop.it

The growth of social media marketing means your business needs a great website more than ever. This good article explains why this is the case and what level of effort you should be putting into your website versus your social media efforts.


Via Daniel Watson
more...
No comment yet.
Rescooped by Bruce Johnston from Business Improvement
Scoop.it!

Online Reputation Management Is Business Critical

Online Reputation Management Is Business Critical | Business Wales - Socially Speaking | Scoop.it

Online reputation management is now a critical part of business. This good article explains why and describes how you can use available tools to effectively monitor what is being said about your business in online media. 


Via Daniel Watson
more...
No comment yet.
Rescooped by Bruce Johnston from SOCIAL MEDIA, what we think about!
Scoop.it!

The do’s and don’ts of Twitter hashtags

The do’s and don’ts of Twitter hashtags | Business Wales - Socially Speaking | Scoop.it

It’s difficult to express how annoying the misuse of hashtags on Twitter is. While there are definitely some upsides to using the popular conversation-tracking feature, there are many of us on Twitter who either simply don’t understand how to use them appropriately, or think it’s funny to overuse them.

 

Inspired by recent hashtag fatigue, we’ve decided to help out our readers with this helpful do-and-don’t guide on the proper use of hashtags via Twitter. Enjoy.

 

Do:

Use hashtags to keep track of communities.

 

Some communities online are utilizing hashtags on Twitter to keep track of conversations going on within their group. Matthew Doucette, game producer at award winning indie game studio Xona Games, says he follows #XNA (XNA Game Studio) to keep up with what’s going on in independent game development.


Via Julie O'Donnell, Martin Gysler
more...
No comment yet.