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Social media is changing the way small business engages with its customers
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3 Stats to Think About When Crafting Your Social Media Campaign

3 Stats to Think About When Crafting Your Social Media Campaign | Business Wales - Socially Speaking | Scoop.it

"The numbers speak for themselves and do not betray the poor quality that is provided by most companies in the area of social media. To convince you, read this article, which says a lot, supporting figures!"

 

There’s a lot involved with building your social media presence–so much so, that it’s easy for small business owners to feel overwhelmed and become unsure of what they should be focusing on. And then you come across some startling stats that show just how big the disconnect really is.

 

I present you with three social media stats to ponder. Think about how they may reflect your own social media strategy.


Via Martin Gysler
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Next Week You May Not Have As Much Klout As You Thought

Next Week You May Not Have As Much Klout As You Thought | Business Wales - Socially Speaking | Scoop.it

New Klout accuracy measures may mean you're not as influential as you thought you were...

 

In a post on the Klout corporate blog yesterday, founder and CEO of Klout, Joe Fernandez, announced a new algorithm for Klout will be released next week: "I am incredibly proud of the work the team has done and I am excited to announce the biggest improvement to the Klout Score in our history is launching next week."

 

He went over 4 main criteria: Amplification, Network Impact, Accuracy and Transparency and Ability to Drive Action

 

The overwhelming tone of the post was that you aren't influential because you're talk a lot, you're influential who you talk TO (and who replies). An example cited was if someone rarely likes or comments on anyone’s posts, but chooses to do so to yours, that is more meaningful than if they like 60 posts a day...


Via Martin Gysler
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7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse

7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse | Business Wales - Socially Speaking | Scoop.it
In my opinion, the most powerful social media profile you can use is the LinkedIn profile. Most powerful that is, if you are looking to do more business and/or achieve your professional goals.

 

There’s a certain mindset LinkedIn members have when they spend time there.


They don’t browse through pictures and videos of their friends.

 

They don’t go there to share 140 characters of their current status.

 

And they don’t go there to watch panda bears sneeze or talking dogs say “I love you”...


Via Martin Gysler
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How Timing a Blog Post Can Increase Your Exposure

How Timing a Blog Post Can Increase Your Exposure | Business Wales - Socially Speaking | Scoop.it

Is timing all that important in the world of online marketing where information flows freely twenty four hours a day, seven days a week?

 

Some bloggers and users of social media are satisfied to hammer out a post or send a tweet whenever they can. Others stay up late editing the next day’s blog post and setting it to auto-post at 4 AM. Is there really any advantage?

 

In a word, yes. In two words: definitely maybe.

 

Online marketers and community managers want to know one simple thing: when can they put their information, products, and special offers in front of the greatest number of people at one time...


Via Martin Gysler
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The Art Of Seductive Landing Pages

The Art Of Seductive Landing Pages | Business Wales - Socially Speaking | Scoop.it

People don’t just want to be educated about what you offer. They want to be seduced.

Yes, seduced.

Being seduced is an exhilarating experience. 

 

First, recognize that seduction is not synonymous with deception. Being seduced is fun. Being deceived is not. It’s unfortunate that shady advertisers have conflated the two. But the world’s best brands pursue “honest seduction,” touching us emotionally as a way to begin a genuine, mutually rewarding relationship.

 

So while I fully recommend incorporating the best principles of content marketing in your conversion optimization — educating, informing, and leading thoughts — I implore you to communicate more than that. Impart the spirit of your organization, your brand, speaking to the heart as well as the mind.

Here are two suggestions to make your landing pages more seductive...


Via Giuseppe Mauriello, Martin Gysler
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The secret to success on Twitter: Link sharing.

The secret to success on Twitter: Link sharing. | Business Wales - Socially Speaking | Scoop.it

Brands’ approach to Twitter is in many ways more of an unknown than Facebook. With the way that Facebook Pages have developed, there is a very clear structure to how you run your business presence on Facebook. There is a place for your photos, video, wall updates, then tabs on the side to do pretty much whatever you want with and a clear distinction between friends and Likes. With Twitter, it’s not so straightforward.

 

Sure, everyone has the same basic tool to use: 140 character messages, but there’s little direction for brands. Do you post news, facilitate customer service, are you meant to @reply people who don’t follow you, how do you grow followers, when should DM and not @reply? It causes many problems for brands, who open up a Twitter account, only to leave it to die a slow death as they realise they’re not really sure how to use it for their brand or what value it can drive. A few interesting studies have been published lately that all seem to point to the same conclusion – the secret to Twitter success is driving links...


Via Martin Gysler
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how to use google alerts - 10 Ways to Use Google Alerts for Business and Social Media (Plus Tips for Improving Search Results)

how to use google alerts - 10 Ways to Use Google Alerts for Business and Social Media (Plus Tips for Improving Search Results) | Business Wales - Socially Speaking | Scoop.it
Keep track of your business, personal name, industry news and more. Here's how...

 

One of the most useful services released by Google in recent years is its powerful Google Alerts (http://Google.com/alerts). This free tool allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more.


Here are 10 ways to leverage Google Alerts for your business...


Via Martin Gysler
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Checklist: 15 Things You MUST DO Before Changing WordPress Themes

Checklist: 15 Things You MUST DO Before Changing WordPress Themes | Business Wales - Socially Speaking | Scoop.it

If you have used WordPress, then you have probably switched themes at least once in your life. If you haven’t, and this is your first time, then it is even better. The beauty of WordPress is that it makes it very easy for users to change themes. It is literally few clicks away. But changing themes is much more than simply clicking activate. In this article, we will provide you with a checklist of things that you MUST do before changing WordPress themes. These steps are critical to make sure the process goes smoothly otherwise you can end up losing elements that you did not mean to lose...


Via Martin Gysler
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How To Create Facebook Subscription Lists

How To Create Facebook Subscription Lists | Business Wales - Socially Speaking | Scoop.it

Facebook introduced subscriptions last month, and the social network followed suit with a way for users to create lists of users they are subscribed to (Sound like Twitter?).


The lists appear in the left-hand column of the homepage, as a subsection of favorites. Whenever you click on a list here, you can see news feed updates from just the people on that list.

 

Here’s how to create a custom list, based on advice and screenshots we’ve garnered from the Facebook + Journalists page and our own surfing of the site.

 

Click on “Lists” in the left-hand on the homepage. That takes you to a page showing lists you already have. Even if you think you don’t have any, you do: Facebook’s smart friend lists appear here...


Via Martin Gysler
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10 Essential Social Media Tips for Ecommerce Sites

10 Essential Social Media Tips for Ecommerce Sites | Business Wales - Socially Speaking | Scoop.it

Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers.

 

But ecommerce sites are stuck in a hard place because the number one goal of an ecommerce site isn’t sharing, it’s selling.

 

Take the “King” of ecommerce sites, Amazon.com, as an example. They have sharing tools on their product pages, but it’s not quite what you’d think:

 

While the sharing links are above the fold, they’re in the bottom-right corner of the screen. And you can bet that Amazon has tested that spot and found that it’s the best place for those links...


Via Martin Gysler
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Direct Sellers: The Social Seller

Direct Sellers: The Social Seller | Business Wales - Socially Speaking | Scoop.it

The direct selling model has been around for more than 150 years, and it continues to be an effective model for getting sales and obtaining profit. It is basically the original social networking business, since it is driven by word of mouth marketing, through the relationships and trust that people form with each other.
Though the main tools of the direct selling trade are basically the people themselves, the technology of today has definitely changed the way people form connections with other people. In the past, direct sellers were limited to physical locations. They literally had to go door-to-door, organize a party in their house, or conduct a meeting at a restaurant or local café.


Nowadays, technology has made it possible for direct sellers to conduct their business anywhere. They can now reach hundreds of people with just one click, and they don’t have to be physically next to the other person to interact with him and talk about the benefits of a product they’re selling...


Via Daniel J Smith, Martin Gysler
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The do’s and don’ts of Twitter hashtags

The do’s and don’ts of Twitter hashtags | Business Wales - Socially Speaking | Scoop.it

It’s difficult to express how annoying the misuse of hashtags on Twitter is. While there are definitely some upsides to using the popular conversation-tracking feature, there are many of us on Twitter who either simply don’t understand how to use them appropriately, or think it’s funny to overuse them.

 

Inspired by recent hashtag fatigue, we’ve decided to help out our readers with this helpful do-and-don’t guide on the proper use of hashtags via Twitter. Enjoy.

 

Do:

Use hashtags to keep track of communities.

 

Some communities online are utilizing hashtags on Twitter to keep track of conversations going on within their group. Matthew Doucette, game producer at award winning indie game studio Xona Games, says he follows #XNA (XNA Game Studio) to keep up with what’s going on in independent game development.


Via Julie O'Donnell, Martin Gysler
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