Is timing all that important in the world of online marketing where information flows freely twenty four hours a day, seven days a week?
Some bloggers and users of social media are satisfied to hammer out a post or send a tweet whenever they can. Others stay up late editing the next day’s blog post and setting it to auto-post at 4 AM. Is there really any advantage?
In a word, yes. In two words: definitely maybe.
Online marketers and community managers want to know one simple thing: when can they put their information, products, and special offers in front of the greatest number of people at one time...
Via Martin Gysler