Everyone seems to think social media marketing is easy — just throw up some posts on Facebook, Twitter, etc, put your Facebook button on everything, and wait for the money to come rolling in. The other misperception is that social media marketing is cheap. Well, compared to spending $2 million on a Super Bowl ad,...
Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, […]
Last month we found out that one of the biggest reasons that folks quit Twitter is due to the lack of sorting, filtering and media. Today Twitter has announced new profile pages that should curtail concerns thanks to a handful of bold new features. The most noticeable change is the colossal profile header picture that […]
Software Advice has partnered with Adobe to put together a Social Media Content Optimization Survey. The results are extremely interesting because they represent, not just what companies and social media marketers are doing and having success with, but also a shift in how social media is perceived by businesses.
For small businesses and solopreneurs, blogging couldn’t be more vital in terms of helping you to stand out as an expert in your niche, and consequently, attract the right traffic to your website. We call this technique "The Top of Your Marketing Funnel."
I will be the first to admit that Google+ is not the easiest site to use — at least until you get the hang of it. I didn’t get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I’m really glad I stuck with it.
When It Comes to Social Media Marketing, Don't Discount the Cost of Playing Catch-up - A lot of contractors are reluctant to invest in social media marketing. They think it's a waste of time and money and they could very well be right. It's entirely possible that the world abandons Facebook tomorrow--just like they did with Myspace. But what none of them have considered is the cost of playing catch-up in the event that they're wrong.font-size:
Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.
With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to as content shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. […]
For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Here’s how that looks for Sergey Brin’s account: Here’s Starbucks’ page: Google made no splashy announcement about the change. The help page merely […]