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A daily conversation we have with many of our clients is the importance of writing a blog.
A signature tells you something about a personality. Just as two people hardly write alike, they also sign differently. That’s how the “science” of Graphology came into being.
Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.
Calls to action are a well-established and powerful marketing tool that help brands drive awareness of products and services, and they have proven to be very effective in digital marketing. But how do you make them work on Twitter?
While browsing the web recently for news and how I could translate stories I read into blog topics, I found an article titled Social Media Marketing: Get Out Now, You’re Doomed to Fail.
I sat down to write this post two hours ago. Then I got distracted. I took a phone call, that led to a couple of follow-up tasks, and then two emails came in that I could deal with in under ten minutes, so I took care of those, too.
Got Followers? 3 Ways to Build Your Twitter Following Fox Business These findings take on a new level of significance as more and more businesses focus marketing efforts on social media.
Have you noticed your tweets are being “favorited” more often on Twitter lately? Or are you one of the folks responsible for this favoriting uptick? If you haven’t noticed it yet, you will.
What we’ve learned in parts 1-3 of ‘LinkedIn or left behind’ The value of LinkedIn for small businesses How to optimise your LinkedIn
LinkedIn is the professional network you can't afford to ignore. This 4 part series explains how to optimise your profile, the benefits and how to increase lead generation through LinkedIn among many other tips, tricks and nuggets of wisdom.
To determine if you are reaching the correct audience and connecting with them you will need to measure content mobility and engagement, and above all social conversions.
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Facebook Page audit: learn how to regularly audit your page and stay up to date on new features that maximize the potential of your Facebook Page.
Learn how to host and promote a successful webinar with these 14 steps from Gini Dietrich, founder of Arment Dietrich and Spin Sucks.
With Google+ sporting a brand new look, here's how marketers should adapt their playbook.
There are countless blogs and articles on the web that proclaim the importance of building a unique brand. But how, exactly, do you create a brand that's
Here is fresh top 10 social networking sites’ market share data in US for the month of April 2013. It has some interesting changes. On the interactive chart below you can dig into what happened in April 2013.
Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy.
We have to measure PR results to business goals. You can measure your efforts with tools such as Google analytics, DoubleClick Ad Planner or WhoReTweetedMe, but I’d take it one step further.
The customer expectation that brands will be on all social media and customers' use of multiple channels to find product information are just too of the burgeoning trends on the web affecting business in 2013.
What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? SEO is going away, at least in the way that most of us know it.
Last month, I shared with you 15 social media concepts to help make you a more marketable social media professional in 2013.
Part 3 of our 'LinkedIn or left behind' series covers how to use LinkedIn for lead generation. LinkedIn is a vastly undervalued tool for lead generation - it lends itself to this very well and you are missing out if aren't giving it a try.
LinkedIn is the professional networking channel you can't afford to ignore.
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