Last month we found out that one of the biggest reasons that folks quit Twitter is due to the lack of sorting, filtering and media. Today Twitter has announced new profile pages that should curtail concerns thanks to a handful of bold new features. The most noticeable change is the colossal profile header picture that […]
Software Advice has partnered with Adobe to put together a Social Media Content Optimization Survey. The results are extremely interesting because they represent, not just what companies and social media marketers are doing and having success with, but also a shift in how social media is perceived by businesses.
With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to as content shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. […]
For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Here’s how that looks for Sergey Brin’s account: Here’s Starbucks’ page: Google made no splashy announcement about the change. The help page merely […]
Recent surveys about social media use pointed to one clear fact: women dominate men. It’s not just that more women use the most popular social networks, we can slice the data in different ways and w...
Ever play darts with a blindfold on? That's exactly what you're doing when you put together a social media campaign without audience research. Successful campaigns, whether long or short term, have some earmarks. First, they are based on the needs of your audience, not on yours. Next, they are based on measurable goals.