For a long time Twitter’s search functionality was criminally underused. Twitter knew this – heck, everybody knew this – and slowly but surely it has started to make improvements to its search tool to encourage users to be more proactive.
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Social media is changing the way small business engages with its customers
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Bruce Johnston
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Scooped by Bruce Johnston onto Business Wales - Socially Speaking |
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Michael Hoffman and Danny Alpert offered these tips on how to make your visual story work — and I’ll second all of these recommendations, since I know a little about video production.
Here's a very well-written article with 10 terrific tips for creating a video for your business. While it is geared toward non-profits, this advice is applicable to ANY organization using video to share its stories.
This is not a technical how-to. It is all about the majority of the work that needs to happen before you ever pick up a camera. And this strategic thinking about the story you want to tell is the work that most often gets neglected when putting together a video.
So follow the tips here and you will have great success in sharing your stories. Via Karen Dietz, Cyndee Haydon www.SandbarsToSunsets.com 
Karen Dietz's comment,
April 15, 2012 2:50 PM
Thank you for re-scooping this Anne-Laure! Sending you thoughts for a happy week.
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This piece is from Martin Geysler's collection - Social Media What We Think About it.
Excerpt:
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.
One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.
Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.
**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.
**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.
Before getting started there is one important caveat I need to mention.
**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.
**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.
Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/ Via Martin Gysler, janlgordon 
Beth Kanter's comment,
January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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