For a long time Twitter’s search functionality was criminally underused. Twitter knew this – heck, everybody knew this – and slowly but surely it has started to make improvements to its search tool to encourage users to be more proactive.
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Social media is changing the way small business engages with its customers
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Scooped by Bruce Johnston onto Business Wales - Socially Speaking |
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New Klout accuracy measures may mean you're not as influential as you thought you were...
In a post on the Klout corporate blog yesterday, founder and CEO of Klout, Joe Fernandez, announced a new algorithm for Klout will be released next week: "I am incredibly proud of the work the team has done and I am excited to announce the biggest improvement to the Klout Score in our history is launching next week."
He went over 4 main criteria: Amplification, Network Impact, Accuracy and Transparency and Ability to Drive Action
The overwhelming tone of the post was that you aren't influential because you're talk a lot, you're influential who you talk TO (and who replies). An example cited was if someone rarely likes or comments on anyone’s posts, but chooses to do so to yours, that is more meaningful than if they like 60 posts a day... Via Martin Gysler Delete the scoop?
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