Business Wales - Socially Speaking

Calls to action are a well-established and powerful marketing tool that help brands drive awareness of products and services, and they have proven to be very effective in digital marketing.
But how do you make them work on Twitter?

I sat down to write this post two hours ago. Then I got distracted. I took a phone call, that led to a couple of follow-up tasks, and then two emails came in that I could deal with in under ten minutes, so I took care of those, too.

Got Followers? 3 Ways to Build Your Twitter Following
Fox Business
These findings take on a new level of significance as more and more businesses focus marketing efforts on social media.

Have you noticed your tweets are being “favorited” more often on Twitter lately? Or are you one of the folks responsible for this favoriting uptick?
If you haven’t noticed it yet, you will.

To determine if you are reaching the correct audience and connecting with them you will need to measure content mobility and engagement, and above all social conversions.

The Guardian Facebook deserted by millions of users in biggest markets The Guardian As Facebook prepares to update investors on its performance in the first three months of the year, with analysts forecasting revenues up 36% on last year, studies...

According to a recently released study what you Like on Facebook is an indication of your personality, right down to sexuality, political leanings and intelligence. Too few brands have yet to understand this connection.

Here is fresh top 10 social networking sites’ market share data in US for the month of April 2013. It has some interesting changes. On the interactive chart below you can dig into what happened in April 2013.

We have to measure PR results to business goals. You can measure your efforts with tools such as Google analytics, DoubleClick Ad Planner or WhoReTweetedMe, but I’d take it one step further.

The customer expectation that brands will be on all social media and customers' use of multiple channels to find product information are just too of the burgeoning trends on the web affecting business in 2013.

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? SEO is going away, at least in the way that most of us know it.

Tactics are the executional steps that help achieve the overarching goals of the strategy. So, before you make the jump to execution, think of these five questions while you are developing your social media strategic plan.

Business Record
When Should You Reject A LinkedIn Invite?
Huffington Post Canada (blog)
Over the past few years I've been blessed to teach about digital to senior executives and their leadership teams.

It’s certainly not a revelation that a brand with a strong personality, or voice, stands out more to customers and makes a bigger impact on their choosing the brand when it comes time to open their wallets.