Not all marketing efforts can be measured, and the most outsized returns can come from the sources you least expect. In today's Whiteboard Friday, Rand explains why it's important to invest some of your effort in that serendipity.
Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success.
Today, Twitter has announced the global availability of long-awaited conversion tracking capabilities. Conversion tracking gives advertisers better insights into how Twitter ads are driving conversion actions on their sites.
TV's Mariclare joins award-winning agency for training days - Pressitt SMNR :- TV presenter and journalist Mariclare Carey-Jones has teamed up with award-winning Cardiff public relations agency Weltch Media to offer special media-training days.
There seems to have been a significant qualitative shift in local results since Google's release of Hummingbird that I haven't seen reported on search engine blogs and media outlets. Here's my take on what's going on and why.