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Social media is changing the way small business engages with its customers
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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Business Wales - Socially Speaking | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


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Cassy Dave's comment, May 29, 2012 10:22 PM
good
Martin Gysler's comment, May 30, 2012 2:54 AM
Thank you Cassy :)
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The Bro’s Guide To Pinterest

The Bro’s Guide To Pinterest | Business Wales - Socially Speaking | Scoop.it

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]

 

Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.

 

Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.


One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.

 

Read more: http://bit.ly/y0J3uK


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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | Business Wales - Socially Speaking | Scoop.it

CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.

 

Those numbers are huge for anyone who’s marketing online. But that’s not all.

 

Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.

 

But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.

 

And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.

 

Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/


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How Stumble Upon Works and Why I Won't Stumble your Post

How Stumble Upon Works and Why I Won't Stumble your Post | Business Wales - Socially Speaking | Scoop.it

Stumble Upon is the biggest driver of traffic to blogs and websites on the net, far surpassing facebook.


It is an important tool for traffic generation to your blog. A lot of people complain that it does not bring loyal readers to your blog because most people are quickly stumbling through giving random thumbs up.

 

The more I use it the more I see this to not be necessarily true. And if you use it in this way, Stumble Upon won’t reward you.

 

Stumble Upon is where I do most of my online reading, it is where I most discover new blogs, blogs that I have become loyal readers of and who I have now written guest posts for, which have driven me more traffic.


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25 Google+ tips and tricks

25 Google+ tips and tricks | Business Wales - Socially Speaking | Scoop.it

Google+ unveiled itself to the public amidst a chorus of praise and adulation from techies all over the globe. Unfortunately, it also earned a good amount of scorn from individuals who were not ready to grasp the unique philosophy Google+ was promoting. That philosophy is one of openness.

 

Unlike Facebook, Google+ is designed to connect strangers, and inspire collaboration and contribution. It has proven to be an amazing platform for promoting ideas, brands and people.

 

Since its early rollout, Google+ has forced competitors to begin evolving, inspiring platforms such as Facebook and Twitter to develop new ways of thinking about social media and the functionality they offer.


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11 Tips You Can Use Today to Develop Outstanding Content for Your Blog

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog | Business Wales - Socially Speaking | Scoop.it

How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?

 

How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?

 

At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.

 

As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:


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Tom George's comment, November 3, 2011 8:06 AM
Excellent thanks for sharing this today.
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Developing a Twitter Workflow

Developing a Twitter Workflow | Business Wales - Socially Speaking | Scoop.it

I’ve been noticing a common thread running through many of the conversations I am having with clients and colleagues regarding Twitter.

 

Despite all the great content available online regarding Twitter do’s and don’ts, there still seems to be a significant amount of confusion (across my network) about “what to do on twitter.” People seem to be struggling with the actual day-to-day tasks that pull together all the best practices.

 

This post is designed to highlight Twitter workflow and aims to help you organize and plan your own “twitter routine”...


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3 Stats to Think About When Crafting Your Social Media Campaign

3 Stats to Think About When Crafting Your Social Media Campaign | Business Wales - Socially Speaking | Scoop.it

"The numbers speak for themselves and do not betray the poor quality that is provided by most companies in the area of social media. To convince you, read this article, which says a lot, supporting figures!"

 

There’s a lot involved with building your social media presence–so much so, that it’s easy for small business owners to feel overwhelmed and become unsure of what they should be focusing on. And then you come across some startling stats that show just how big the disconnect really is.

 

I present you with three social media stats to ponder. Think about how they may reflect your own social media strategy.


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7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse

7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse | Business Wales - Socially Speaking | Scoop.it
In my opinion, the most powerful social media profile you can use is the LinkedIn profile. Most powerful that is, if you are looking to do more business and/or achieve your professional goals.

 

There’s a certain mindset LinkedIn members have when they spend time there.


They don’t browse through pictures and videos of their friends.

 

They don’t go there to share 140 characters of their current status.

 

And they don’t go there to watch panda bears sneeze or talking dogs say “I love you”...


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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Business Wales - Socially Speaking | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


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A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | Business Wales - Socially Speaking | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.


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Why Are People Following You on Twitter

Why Are People Following You on Twitter | Business Wales - Socially Speaking | Scoop.it

In a post by Christina Reed entitled Thoughts of a Concerned Tweeter over on Smart Boy Designs, the author raised the point of “Why aren’t more people on Twitter asking the question, ‘what made you follow me?’ This is crucial information.”

 

This led me to remember some steps I had seen on how to find out the answer to this question by analyzing Twitter lists you have been added to using Excel and Wordle by both Rick Galan and Ari Herzog.

 

The following are updated directions for creating a Wordle using Excel 2010 and Open Office Calc 3.3...


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7 Reasons You're Not Generating Leads From Social Media

7 Reasons You're Not Generating Leads From Social Media | Business Wales - Socially Speaking | Scoop.it

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access great content and information via a platform they already populate and actually want to gather said content and information.

 

Additionally, when prospects do “bite,” many of them are willing to provide their contact information, click to obtain more valuable content, and then come back for more, illustrating the concept of effective use of social media for lead generation beautifully.


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21 Twitter Tips From Socially-Savvy Companies | Fast Company

21 Twitter Tips From Socially-Savvy Companies | Fast Company | Business Wales - Socially Speaking | Scoop.it
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.

 

Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards...


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The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them | Business Wales - Socially Speaking | Scoop.it

Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you!

 

Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Don’t worry – it doesn’t mean you have to depart from your blog’s persona and ideas to squeeze money from your visitors. In fact, you should stay within the spirit and tone of your blog when selling! Offer relevant products, t-shirts, books, seminars, or services that appeal to the wants and needs of your readers...


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7 Ways To Play Facebook's New Social Feedback Loop

7 Ways To Play Facebook's New Social Feedback Loop | Business Wales - Socially Speaking | Scoop.it

Facebook’s ticker, timeline, Open Graph and GraphRank create a feedback loop that drives social discovery, engagement, and targeting opportunities.

 

Here are seven suggestions on how to leverage these new features in marketing (by the way, in the graphic to the right, the word “flyouts” refers to pop-out window that opens when you click on an item in the ticker).

 

1. Get Onto the Graph

To participate in social story creation and promotion, you have to be part of the Open Graph...


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how to use google alerts - 10 Ways to Use Google Alerts for Business and Social Media (Plus Tips for Improving Search Results)

how to use google alerts - 10 Ways to Use Google Alerts for Business and Social Media (Plus Tips for Improving Search Results) | Business Wales - Socially Speaking | Scoop.it
Keep track of your business, personal name, industry news and more. Here's how...

 

One of the most useful services released by Google in recent years is its powerful Google Alerts (http://Google.com/alerts). This free tool allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more.


Here are 10 ways to leverage Google Alerts for your business...


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How Timing a Blog Post Can Increase Your Exposure

How Timing a Blog Post Can Increase Your Exposure | Business Wales - Socially Speaking | Scoop.it

Is timing all that important in the world of online marketing where information flows freely twenty four hours a day, seven days a week?

 

Some bloggers and users of social media are satisfied to hammer out a post or send a tweet whenever they can. Others stay up late editing the next day’s blog post and setting it to auto-post at 4 AM. Is there really any advantage?

 

In a word, yes. In two words: definitely maybe.

 

Online marketers and community managers want to know one simple thing: when can they put their information, products, and special offers in front of the greatest number of people at one time...


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