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Social media is changing the way small business engages with its customers
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4 Ways to Tweet as a Visual Brand - a must for social media marketeers

4 Ways to Tweet as a Visual Brand  - a must for social media marketeers | Business Wales - Socially Speaking | Scoop.it
Companies that rely on a visual or photographic web presence often find it difficult to convey their media on Twitter. Try these tips for visual tweeting.

Via David Blundell
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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | Business Wales - Socially Speaking | Scoop.it

CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.

 

Those numbers are huge for anyone who’s marketing online. But that’s not all.

 

Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.

 

But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.

 

And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.

 

Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/


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21 Twitter Tips From Socially-Savvy Companies | Fast Company

21 Twitter Tips From Socially-Savvy Companies | Fast Company | Business Wales - Socially Speaking | Scoop.it
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.

 

Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards...


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The Great Twitter Automation Debate

The Great Twitter Automation Debate | Business Wales - Socially Speaking | Scoop.it

More Than One Way To Communicate

 

Of course, communication can take many forms. For example, you can reply to emails when you have time, rather than chain yourself to a device to reply to every one when it arrives.

 

In that vein, Gray compares Stratten’s insistence about using Twitter primarily for real-time communication to be “like saying all conversations should be on the phone.” He further points out that email or letters (what he calls asynchronous communication) are valid forms of communication.


Via Get Clients Online, Martin Gysler
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Watch Out For New, Improved Klout - launching next week . . .

Watch Out For New, Improved Klout - launching next week . . . | Business Wales - Socially Speaking | Scoop.it

Klout are delivering a series of changes next week which they believe will make their influence analytics more accurate than ever. One of the changes is around transparency - you will be able to understand your Klout score much better . . .

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The secret to success on Twitter: Link sharing.

The secret to success on Twitter: Link sharing. | Business Wales - Socially Speaking | Scoop.it

Brands’ approach to Twitter is in many ways more of an unknown than Facebook. With the way that Facebook Pages have developed, there is a very clear structure to how you run your business presence on Facebook. There is a place for your photos, video, wall updates, then tabs on the side to do pretty much whatever you want with and a clear distinction between friends and Likes. With Twitter, it’s not so straightforward.

 

Sure, everyone has the same basic tool to use: 140 character messages, but there’s little direction for brands. Do you post news, facilitate customer service, are you meant to @reply people who don’t follow you, how do you grow followers, when should DM and not @reply? It causes many problems for brands, who open up a Twitter account, only to leave it to die a slow death as they realise they’re not really sure how to use it for their brand or what value it can drive. A few interesting studies have been published lately that all seem to point to the same conclusion – the secret to Twitter success is driving links...


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The nine golden rules of Twitter

The nine golden rules of Twitter | Business Wales - Socially Speaking | Scoop.it

The majority of Tweets go unread or irritate people . . .


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Why Are People Following You on Twitter

Why Are People Following You on Twitter | Business Wales - Socially Speaking | Scoop.it

In a post by Christina Reed entitled Thoughts of a Concerned Tweeter over on Smart Boy Designs, the author raised the point of “Why aren’t more people on Twitter asking the question, ‘what made you follow me?’ This is crucial information.”

 

This led me to remember some steps I had seen on how to find out the answer to this question by analyzing Twitter lists you have been added to using Excel and Wordle by both Rick Galan and Ari Herzog.

 

The following are updated directions for creating a Wordle using Excel 2010 and Open Office Calc 3.3...


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Developing a Twitter Workflow

Developing a Twitter Workflow | Business Wales - Socially Speaking | Scoop.it

I’ve been noticing a common thread running through many of the conversations I am having with clients and colleagues regarding Twitter.

 

Despite all the great content available online regarding Twitter do’s and don’ts, there still seems to be a significant amount of confusion (across my network) about “what to do on twitter.” People seem to be struggling with the actual day-to-day tasks that pull together all the best practices.

 

This post is designed to highlight Twitter workflow and aims to help you organize and plan your own “twitter routine”...


Via Martin Gysler
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3 Stats to Think About When Crafting Your Social Media Campaign

3 Stats to Think About When Crafting Your Social Media Campaign | Business Wales - Socially Speaking | Scoop.it

"The numbers speak for themselves and do not betray the poor quality that is provided by most companies in the area of social media. To convince you, read this article, which says a lot, supporting figures!"

 

There’s a lot involved with building your social media presence–so much so, that it’s easy for small business owners to feel overwhelmed and become unsure of what they should be focusing on. And then you come across some startling stats that show just how big the disconnect really is.

 

I present you with three social media stats to ponder. Think about how they may reflect your own social media strategy.


Via Martin Gysler
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6 Ways to Measure Your Social Media Results - from the Altimeter Group

6 Ways to Measure Your Social Media Results - from the Altimeter Group | Business Wales - Socially Speaking | Scoop.it

How to develop a robust framework for tying your social media performance to your business goals  . . .

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The do’s and don’ts of Twitter hashtags

The do’s and don’ts of Twitter hashtags | Business Wales - Socially Speaking | Scoop.it

It’s difficult to express how annoying the misuse of hashtags on Twitter is. While there are definitely some upsides to using the popular conversation-tracking feature, there are many of us on Twitter who either simply don’t understand how to use them appropriately, or think it’s funny to overuse them.

 

Inspired by recent hashtag fatigue, we’ve decided to help out our readers with this helpful do-and-don’t guide on the proper use of hashtags via Twitter. Enjoy.

 

Do:

Use hashtags to keep track of communities.

 

Some communities online are utilizing hashtags on Twitter to keep track of conversations going on within their group. Matthew Doucette, game producer at award winning indie game studio Xona Games, says he follows #XNA (XNA Game Studio) to keep up with what’s going on in independent game development.


Via Julie O'Donnell, Martin Gysler
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