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Twitter: Trends In The U.S. Online Advertising Market And Its Impact -- Trefis

Twitter:  Trends In The U.S. Online Advertising Market And Its Impact -- Trefis | Business Video Directory | Scoop.it
The U.S. Internet advertising market generated spending of over $35.5 billion during the nine months ended September 2014. Digital marketing is fast gaining traction among brand advertisers, owing to increasing ubiquity of smartphones and PCs, coupled with improvement in ad measurement techniques.
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Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth | Business Video Directory | Scoop.it
pre-roll video ads may be propelling the adoption of ad block
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Comcast & the Attack of the Zombie Bills

Comcast & the Attack of the Zombie Bills | Business Video Directory | Scoop.it
That's how it probably seems for two Comcast customers - facing old bills that rose from the dead even after the company's PR staff intervened.
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8K to go commercial in 2020, says CableLabs CEO

8K to go commercial in 2020, says CableLabs CEO | Business Video Directory | Scoop.it
8K is “on track to go commercial in 2020,” according to CableLabs president and CEO, Phil McKinney.

Speaking at Cable Congress in Brussels this week, McKinney said that J:COM (Jupiter Telecommunications), CableLabs’ biggest member in Japan, is on course to support 8K as part of the 2020 Tokyo Olympics.

“8K has some unique characteristics, because if you stand three feet away from a 16-inch 8K set, the resolution on that is almost as good as printed page. You’re north of 180, 200, 225 dots per inch,” said McKinney.

Speaking about the broad shift to ultra high definition, McKinney said that consumers would move from HD to 4K TV sets as part of the natural TV replacement cycle, but claimed that people are not “beating the doors down” to make the upgrade.

He said that the improved resolution afforded by 4K, coupled with deeper colours from high dynamic range, was noticeable to consumers, but said this step-up in quality was “not enough” to make them go out and replace their HD TV sets.

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Yahoo on course for $1bn mobile-ad revenue this year - Digital Intelligence daily digital marketing research

Yahoo on course for $1bn mobile-ad revenue this year - Digital Intelligence daily digital marketing research | Business Video Directory | Scoop.it
Yahoo on course for $1bn mobile-ad revenue this year - Digital marketing news and research from Digital Strategy Consulting - The resurgence at Yahoo continues, with new data showing the firm made $768 million in mobile-ad revenue last year and may be on track to join other tech giants in exceeding $1 billion this year.
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Commercial property: safe as houses or built on rocky foundations?

Commercial property: safe as houses or built on rocky foundations? | Business Video Directory | Scoop.it
After a period of lucrative returns from commercial property funds, is now the time to exercise greater caution or will the boom continue and spread beyond London
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Exclusive: IBM looking at adopting bitcoin technology for major currencies

Exclusive: IBM looking at adopting bitcoin technology for major currencies | Business Video Directory | Scoop.it
NEW YORK (Reuters) - International Business Machines Corp is considering adopting the underlying technology behind bitcoin, known as the blockchain, to create a digital cash and payment system for major
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Bitcoin in Cuba: “This currency would not be punished like the dollar is today”

Bitcoin in Cuba: “This currency would not be punished like the dollar is today” | Business Video Directory | Scoop.it
Proof that Bitcoin can empower the minority, independent of political will or regulatory circumstance, is coming to light in 2015 – in Cuba.
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Finance biggest problem for growth among county automotive firms

Finance biggest problem for growth among county automotive firms | Business Video Directory | Scoop.it
LACK of access to finance and missing out on tax incentives are some of the biggest barriers to growth among automotive suppliers in…
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Qatar's finance ministry granted power to curb overspending

Qatar's finance ministry granted power to curb overspending | Business Video Directory | Scoop.it
New legislation introduced in response to declining revenues and rising construction costs
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Why Europe's Sky Is Raiding Silicon Valley In TV Tech

Why Europe's Sky Is Raiding Silicon Valley In TV Tech | Business Video Directory | Scoop.it
With television viewing up in the air, changing dramatically with technology, big companies in the business are scouting for startups.
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Kremlin denies Vladimir Putin had a stroke as rumours swirl

Kremlin denies Vladimir Putin had a stroke as rumours swirl | Business Video Directory | Scoop.it
Kremlin spokesman says Russian president merely has a 'spring fever', as public engagements cancelled.
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Tax time 2015: How safe is your data with the CRA?

Tax time 2015: How safe is your data with the CRA? | Business Video Directory | Scoop.it
Your tax information isn't as valuable or useful to hackers as you might imagine — at least according to one security expert, who downplays some of the recent security and privacy breaches at the Canada Revenue Agency.
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Gannett reveals details of newspaper spinoff

Gannett reveals details of newspaper spinoff | Business Video Directory | Scoop.it
Name brand digital assets will become part of broadcast company, while the new newspaper company has signed agreements that may limit ability to launch new digital initiatives
The paperwork was filed today to being the process of spinning off the publishing side of Gannett into ...
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States sink teeth into Comcast deal

States sink teeth into Comcast deal | Business Video Directory | Scoop.it
For Comcast, the future of its $45 billion bid to buy Time Warner Cable hinges on more than just the federal government’s green light. The telecom giant is rushing to battle back states like California and New York, where powerful public utility commissions appear likely to flex their regulatory muscle and attach a raft of conditions to the merger...
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OTT to grow massively, Netflix now “outspending BBC” on content

OTT to grow massively, Netflix now “outspending BBC” on content | Business Video Directory | Scoop.it
Bundled and standalone OTT video subscriptions are expected to grow massively over the next five years as traditional cable TV subscriptions continue to decline, according to  Ben Keen, chief analyst and VP, consumer media, IHS. However, the transition to digital and the success of cable broadband – itself a driver for OTT – mean that cable is still a strong growth industry.

Keen told Cable Congress attendees in Brussels yesterday that subscription and ad-funded OTT services are expected to grow significantly, with total online video revenues expected to surpass US$35 billion by 2018.

In Europe, IHS expects bundled OTT subscriptions to reach close to 30 million by 2019, while standalone subs are likely to add about 40 million, taking the total over 70 million.

Keen said that OTT leader Netflix is now a major investor in content, with its subscriber growth closely following that investment in content. He said about 20% of Netflix’s content spend is on original content with the balance spent on acquisitions. He said Netflix now outspends the BBC on content overall, and spends more than HBO and Discovery, with only Sky spending more, driven by its massive investment in sports rights.

Keen said Amazon is also spending significantly on content, outspending for example ProSiebenSat.1 Group.

While OTT is growing, online video revenues still only amount to US$33 billion, less than the US$273 billion spent on pay TV.  Nevertheless, the cable TV business is under pressure, with TV subscribers declining from 2009. Since 2013, subscriber numbers have started declining in central and eastern Europe as well as western Europe.

Within  the overall TV market, cable’s share has fallen from over 70% to just over 40% within a decade, under pressure less from OTT than from IPTV and, in central and eastern Europe in particular, from satellite.

Despite the pressure on TV, cable is still a growth industry, said Keen. “The industry has been transformed by the transition to digital,” he said. Over 70% of European cable TV revenues are now digital, said Keen, and TV ARPU has continued to go up as a result.

Broadband internet has however been the main driver for growing ARPU and growing revenue for cable. Almost half of all cable revenues are now from broadband and telephony rather than TV. Keen said that DOCSIS 3.0 is now available in most cable homes.

Overall, he said, the cable industry has almost doubled in size over the last decade, adding €12 billion in value.

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Comcast Rips Critics of Time Warner Cable Deal for 'Warmed Over' Claims

Comcast Rips Critics of Time Warner Cable Deal for 'Warmed Over' Claims | Business Video Directory | Scoop.it
The "Stop Mega Comcast" Coalition calls Comcast's retort “yet another arrogant missive”
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London house prices fall – but elsewhere they're rising

London house prices fall – but elsewhere they're rising | Business Video Directory | Scoop.it
Properties in the capital are bucking the house-price trend, but likely to become 'more unaffordable' in the medium term
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Auto Sales Dip Drives Down US Retail Figures | PYMNTS.com

Auto Sales Dip Drives Down US Retail Figures | PYMNTS.com | Business Video Directory | Scoop.it
Retail sales in the U.S. fell by 0.6 percent in February, weighed down by bad weather and continued consumer caution about the economy, the Associated Press
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One way to (possibly) make money in Cuba

One way to (possibly) make money in Cuba | Business Video Directory | Scoop.it
The founder of an investment firm is raising money for a private equity fund geared toward direct investment in Cuba.
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Greek Finance Minister Lashes Out Against ECB

Greek Finance Minister Lashes Out Against ECB | Business Video Directory | Scoop.it
Bloomberg’s Hans Nichols reports on combative rhetoric between the finance ministers of Greece and Germany. He speaks with Jonathan Ferro on Bloomberg Television’s “On The Move.” (Source: Bloomberg)
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Congress to hold a hearing on tax scams and fraud filed through sites like TurboTax

Congress to hold a hearing on tax scams and fraud filed through sites like TurboTax | Business Video Directory | Scoop.it
Congress is taking up the issue of tax fraud after a surge in suspicious tax filings and other tax scams.
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Smartphone video traffic will explode, report says

Smartphone video traffic will explode, report says | Business Video Directory | Scoop.it
A new report says video and social networks will be the future leading mobile traffic drivers. Monthly data traffic per active smartphone is set to reach 6 GB/month by 2020, up from 1.6 GB/month in 2014.
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Greece threatens to seize property belonging to Germany

Greece threatens to seize property belonging to Germany | Business Video Directory | Scoop.it
Greek prime minister Alexis Tsipras has said that Germany owes his country war compensation worth hundreds of billions of euros amid tensions over the renegotiation of his country's debt.
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