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Global business tax clamp-down could sting U.S.: IRS official

Global business tax clamp-down could sting U.S.: IRS official | Business Video Directory | Scoop.it
Tighter enforcement of corporate tax laws by other countries could be a problem for the United States if it means businesses pay more tax to foreign governments and cross-border disputes increase, a senior U.S.
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Biggest pay rises going to marketing managers, report finds

Biggest pay rises going to marketing managers, report finds | Business Video Directory | Scoop.it
Some of the biggest pay rises are being handed to marketing managers, as businesses look to reward staff with digital know-how, a report has found. Salarie
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Auto makers recall 12 million vehicles over Takata air bags

Auto makers recall 12 million vehicles over Takata air bags | Business Video Directory | Scoop.it
Honda Motor Co is recalling 4.5 million U.S. vehicles while Fiat Chrysler Automobiles NV is recalling 4.3 million
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€500,000 fintech start-up fund announced by Enterprise Ireland

€500,000 fintech start-up fund announced by Enterprise Ireland | Business Video Directory | Scoop.it
Enterprise Ireland has created a new €500,000 fund for fintech start-ups, with ten spots to be filled as part of the IFS2020 strategy.
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Bookings at Trump Hotels drop by 59% this year | HotelierMiddleEast.com

Bookings at Trump Hotels drop by 59% this year | HotelierMiddleEast.com | Business Video Directory | Scoop.it
According to data analysis by Priceonomics Data Studio, Trump Soho New York has been most significantly effected, with a 74% decrease in bookings this year
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The 5 Best Cloud Storage Services for Video 2016

The 5 Best Cloud Storage Services for Video 2016 | Business Video Directory | Scoop.it
Welcome to Cloudwards.net where we've reviewed and tested the 5 best cloud storage for videos in 2016 since everyone has video recording devices these days.
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Amazon sets the pace for e-commerce in India

Amazon sets the pace for e-commerce in India | Business Video Directory | Scoop.it
Flipkart and Snapdeal take a cue from Amazon even as they differ on who is ahead in the race
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Microsoft Tightens Password Security as LinkedIn Breach Looms Large

Microsoft Tightens Password Security as LinkedIn Breach Looms Large | Business Video Directory | Scoop.it
In light of the massive LinkedIn breach, Microsoft sets tough password policies on its accounts and Azure Active Directory.
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Twitter partners with Spotify to soundtrack your music tweets with audio cards

Twitter partners with Spotify to soundtrack your music tweets with audio cards | Business Video Directory | Scoop.it
Twitter users can now share Spotify tracks that can be played within tweets. The music streaming giant is the latest to be integrated within Twitter audio cards, and will also be featured on Moments.
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Donald Trump exclusive: Russian mob-linked fraudster a 'key player' in presidential hopeful's business ventures

Donald Trump exclusive: Russian mob-linked fraudster a 'key player' in presidential hopeful's business ventures | Business Video Directory | Scoop.it
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Committees: Wait! Don't strap on the Privacy Shield yet

Committees: Wait! Don't strap on the Privacy Shield yet | Business Video Directory | Scoop.it
Two working parties, ministers galore... but data transfer law remains in limbo
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Google’s secret war on native apps, Android tablets

Google’s secret war on native apps, Android tablets | Business Video Directory | Scoop.it
At Google I/O last week, Google dumped some rather big news, at least one of them expected. Android apps are come full force to Chrome OS, with Google Play
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EU Regulators Eye Google, Amazon, Apple, eBay | PYMNTS.com

EU Regulators Eye Google, Amazon, Apple, eBay | PYMNTS.com | Business Video Directory | Scoop.it
The European Commission has its eyes on how it should regulate platform business once again, including Google, Amazon, Apple and eBay.
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Three UK to trial network ad-blocking

Three UK to trial network ad-blocking | Business Video Directory | Scoop.it
Mobile operator Three UK has decided mobile advertising needs improving and thinks network-level ad-blocking is the answer.

The company says it believes the current mobile advertising model is broken, citing a KPMG survey from a month ago that found a significant minority of UK digital consumers are planning to use an ad blocker in the next six months. From this Three has concluded they are serving the best interests of their customer by taking that decision away from them and imposing ad-blocking technology across its network.

Tom Malleschitz, Chief Marketing Officer, Three UK, said: “This is the next step in our journey to make mobile ads better for our customers,” said Tom Malleschitz, CMO of Three UK. “The current ad model is broken. It frustrates customers, eats up their data allowance and can jeopardise their privacy. Something needs to change.”

Not mentioned in the announcement was the title of the KPMG report: ‘No winners with ad blocking – it threatens media owners, ad agencies and consumers’. The report goes on to point out that a lot of digital publishers are actively preventing the users of ad-blockers from accessing ad-funded content, while conceding that it’s difficult to get consumers to pay directly for content.

“Turning off content for those that have ad blockers is self-defeating for media owners and can, at best, only be a short term strategy,” said David Elms, UK Head of Media for KPMG. “Too many people still seem to think that they can consume content for free. But there’s no such thing as a free lunch in content. People are refusing to watch ads, but they show no inclination to pay for many forms of content – and that’s clearly unsustainable. It demands a fundamental re-examination of marketing strategy for major advertisers – and business strategy for media owners.”

Three seems to worry a lot about its subscribers exposure to advertising. In February it announced ‘three principle goals in mobile advertising’:

That customers should not pay data charges to receive adverts. These costs should be borne by the advertiser.
That customers’ privacy and security must be fully protected. Some advertisers use mobile ads to extract and exploit data about customers without their knowledge or consent.
That customers should be entitled to receive advertising that is relevant and interesting to them, and not to have their data experience in mobile degraded by excessive, intrusive, unwanted or irrelevant adverts.
“We can only achieve change by working with all stakeholders in the advertising industry – customers, advertising networks and publishers – to create a new form of advertising that is better for all parties,” said Malleschitz.

This stated desire to work with advertisers seems somewhat at odds with the draconian step of introducing ad-blocking across the network. It’s quite possible that the public announcement of this 24-hour trial is as much a negotiating ploy as anything else, to put pressure on advertisers to adhere to the Three principles.

Ironically Three’s own advertising methods were called into question earlier this month when EE lodged a complaint with the Advertising Standards Authority over a campaign that featured the strapline “The undisputed. UK’s most reliable network. Again,” alongside a Muppet with boxing gloves on.

EE’s complaint was that the claim was subjective and thus disputed. “…because we understood that there were no commonly agreed objective measures of network reliability against which Three had undisputedly scored higher than their competitors, we concluded that the claim “The undisputed” as used in the context of the ad was also likely to mislead.,” said the ASA in upholding the complaint.

Via Patrick Lopez
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Volkswagen nominates 55 FAST suppliers

Volkswagen nominates 55 FAST suppliers | Business Video Directory | Scoop.it
Volkswagen has nominated a total of 55 partners for 61 fields of competence through its 'Volkswagen Future Automotive Supply Tracks' (FAST) initiative. related to Components, Service suppliers/supply chain, Vehicle manufacturers, BorgWarner, Faurecia, Lear Corporation, Siemens, Volkswagen,
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Your mobile phone could actually give you cancer after all, new study finds

Your mobile phone could actually give you cancer after all, new study finds | Business Video Directory | Scoop.it
According to this new study, there could actually be a link between mobile phones and cancer, even though the claim appeared to have been debunked.
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The Rise of Asian Power: The Founding of China's First FinTech Angel Fund

The Rise of Asian Power: The Founding of China's First FinTech Angel Fund | Business Video Directory | Scoop.it
SHENZHEN, China, May 27, 2016 /PRNewswire/ -- The Rise of Asian Power: The Founding of China's First FinTech Angel Fund.
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The Schmidt's hit by the fan: Alphabet investor sues Google bigwigs over EU antitrust ruckus

The Schmidt's hit by the fan: Alphabet investor sues Google bigwigs over EU antitrust ruckus | Business Video Directory | Scoop.it
Well, he was a fan until a $3.3bn fine loomed
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This Venture Capitalist Thinks Amazon Stock Could Rise 900% -- The Motley Fool

This Venture Capitalist Thinks Amazon Stock Could Rise 900% --  The Motley Fool | Business Video Directory | Scoop.it
If AWS wins the cloud wars, the e-commerce giant could own the infrastructure behind almost all computing.
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Why LinkedIn Is About to Make a Big and Unexpected Shift

Why LinkedIn Is About to Make a Big and Unexpected Shift | Business Video Directory | Scoop.it
There are major changes going on at LinkedIn - discover what they are and how the business climate could be permanently changed as a result.
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Twitter Loses Two More Executives

Twitter Loses Two More Executives | Business Video Directory | Scoop.it
Twitter Inc. is losing two senior executives, departures that come as the social-media company continues to try to keep key talent on board.
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Obama says world leaders are 'rattled' by Trump — and for good reason

Obama says world leaders are 'rattled' by Trump — and for good reason | Business Video Directory | Scoop.it
President Obama said Thursday that world leaders are "rattled" by presumptive Republican presidential nominee Donald Trump and that he doesn't blame them for
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AT&T's next frontier: Putting DirecTV in your car

AT&T's next frontier: Putting DirecTV in your car | Business Video Directory | Scoop.it
AT&T doesn’t just want to put an Internet connection in every car. It wants the people in those cars to watch its recently acquired television service, DirecTV. So some day in the not-too-distan
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Google set to kill passwords by end of this year

Google set to kill passwords by end of this year | Business Video Directory | Scoop.it
Google is set to begin testing a new login method which replaces passwords with a 'trust-based' system which monitors the way you typically use your phone.
Mr Branson's insight:
This is all about more BIG-DATA tracking humans to make AI.
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Billions at stake in Google's battle with Oracle

Billions at stake in Google's battle with Oracle | Business Video Directory | Scoop.it
A jury is currently deliberating a landmark court case between Google and Oracle that has broad implications for the software industry -- and could force Google to pay Oracle billions of dollars.
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Calls to probe UK Google sweetheart deal after French police raid Paris office

Calls to probe UK Google sweetheart deal after French police raid Paris office | Business Video Directory | Scoop.it
CALLS have been made for Britain’s ‘sweetheart deal’ with Google to be probed after French police raided the internet giant’s Paris headquarters to investigate allegations of £1.3billion tax fraud.
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